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MOGUL

Mogul business plan u pdate

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Page 1: Mogul business plan u pdate

MOGUL

Page 2: Mogul business plan u pdate

FOUNDER/CEO

Education

• MBA, Harvard Business School• BA in Economics and International Relations

from Yale

Career• FORBES 2014 “30 Under 30”• Formerly Director of Strategic Partnerships

and Business Development at CBS• Co-Founder and Global Head of Marketing for

2012 Beijing Screen Writing Festival• Author of “From Business Strategy to IT

Roadmap: A Practical Guide for Executives and Board Members”

• Board Members of No Limits Media & Provincetown International Film Festival

• BuzzStarter Tech Startup Advisor

Page 3: Mogul business plan u pdate

MISSION

MOGUL is a worldwide platform connecting you to the Internet’s top trending content – personalized to

your career and educational interests.

Our Mission: Enable women to share knowledge and discover new

opportunities around the world.

Page 4: Mogul business plan u pdate

VISION

The #1 worldwide career, business, education and entertainment

platform for girls and women in the USA in the next two years and then

in the rest of the world

Page 5: Mogul business plan u pdate

CURRENT STATE

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SOME OVERLAPPING OFFERINGS

Social Networks

General Women’s

Sites

Jobs Sites

• Reddit• Pinterest• Twitter• Facebook

• The Li.st• Women

2.0• 85

Broads• DailyCan

dy• PureWow

• LinkedIn• Monster• Indeed• The

Muse• Levo

League• Udemy• Slideshar

e

. Forbes

.Entrepreneur

. WSJ

. NYTimes

. Reddit

Etc.

Media

Page 7: Mogul business plan u pdate

MOGUL

SOME OVERLAPPING OFFERINGS

Page 8: Mogul business plan u pdate

MOGUL DESKTOP AS OF TODAY

ARTICLES

VIDEOS EVENTS JOBS LEARN

• MOGUL provides original reporting, curates content from 3rd parties, and enables users to contribute content as well

• MOGUL users gain a highly personalized experience, accessing information and opportunities personalized to their interests

SHOP?

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RAMPING UP….

Q2 2014 Q3 2014 Q4 2014

• • Original

Content Launch

• Weekly Newsletter

Launch

• Social Media Growth

• 2014 MOGUL Awards Launch

• Curate 3rd Party Content via Partnerships

• Events (PIFF Sponsorship,

alongside HBO & Comcast)

• Sweepstakes

• Press Promotion

• Thought Leadership

(FORBES, WSJ)

• Original Content

Distribution via Partnerships

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STATISTICS• After coding the platform from the ground up and officially

launching in 2014:

• MOGUL gained 1,000,000 unique users and 2,500,000 pageviews within our first month, growing at an average rate of 690% month-over-month

• MOGUL is being accessed by over 189 countries and 13,852 cities around the world

• MOGUL has acquired 100,000 email subscribers• MOGUL has formalized partnerships with 5

organizations, with 40 more currently in negotiation• Already profitable

Page 11: Mogul business plan u pdate

FUTURE STRATEGY

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STRATEGY BLADE

Reve

nue

Gen

erati

on

User

Acquisition

Alliances

Content

production Technology

roadmapH

uman

Re

sour

ces

BUSINESS STRATEGY

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PRODUCT TECHNOLOGY ….

Q2 2014 Q3 2014 Q4 2014

• Launch of iPhone app

. Add local US events

functionality

.xx

.xxx

. Shopping

. Focus on making the

platform completely

personalized upon sign-in

• Launch of Android app

. Add local foreign events

. Xxx

. Xxx

Cost: Cost: Cost: :

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ALLIANCES

Q2 2014

MOGUL has wrp up on partnerships

with the other 40 organizations

currently under negotiationcurrently

in negotiation Q3 2014 Q4 2014

Cost: Cost: Cost: Cost:

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USER ACQUISITION

Q2 2014 Q3 2014 Q4 2014

. What and how we are going to

do…

What and how we are going to

do…

What and how we are going to

do…

Cost: Cost: Cost:

Page 16: Mogul business plan u pdate

CONTENT PRODUCTION

Q2 2014 Q3 2014 Q4 2014

• What are we going to focus on producing?

• What are we going to focus on producing?

• What are we going to focus on producing?

Cost: Cost: Cost:

Page 17: Mogul business plan u pdate

REVENUE GENERATION

Q2 2014 Q3 2014 Q4 2014

• How are we going to generate enough

revenue ?

• How are we going to generate enough

revenue ?

• How are we going to generate enough

revenue ?

Cost Cost: Cost:

Page 18: Mogul business plan u pdate

HUMAN RESOURCES

Q2 2014 Q3 2014 Q4 2014

Who to hire??? What qualifications? At what salary?

Cost: Cost: Cost:

Page 19: Mogul business plan u pdate

FINANCIALS

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PRO-FORMA INCOME STATEMENT

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Visit: www.onmogul.comEmail:

[email protected]

MOGUL