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8/14/2019 Medium Term development Plan (turism)
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Medium- Term
Development Plan:
Tourism
Ray Jason A. Bornasal
BSE 41
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OverviewTourism has contributed significantly to the
growth and competitiveness of the Philippine
economy. While challenges in the global and
domestic fronts have been encountered, it can be
said that the industry’s performance for the past
three years has set it on track to achieve its goal
in becoming a powerful economic growth enginefor generating jobs and creating economic activity
in the country.
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Department of tourism
Main missionThe Department of Tourism
(DOT) shall be the primarygovernment agency charged with the
responsibility to encourage, promote,
and develop tourism as a major socio-
economic activity to generate foreigncurrency and employment and to
spread the benefits of tourism to both
the private and public sector.
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Brief History of the Department of Tourism (DOT)
-1950s - Started as a private initiative, the
Philippine Tourist & Travel Association wasorganized.
-1956 - The Board of Travel & Tourist Industry was
created by law.
-1973 - The Department of Tourism (DOT),Philippine Tourism Authority (PTA), and Philippine
Convention Bureau (PCB) were created by the
Philippine government.
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Hon. JOSEPH ACE H. D
SecretaryTel. No.: (632) 524 1751
Fax:(632) 521 7374
jadurano@tourism.gov.ph
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The Philippine Tourism
The tourism industry is among the sectors that
has the potential to boost the Philippine economy.
It can be a powerful economic growth engine for the
country, if developed in a sustainable manner.
It deserves to be a top priority for national
development because of the following reasons:
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•It is a powerful and efficient industry;•It creates strong peripheral benefits;•The Philippines can compete and win; and•It helps maintain cultural integrity, essential
ecological processes, biological diversity and
life support systems.
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Outcome Strategies Activities Agencies Measurableoutput
1)Increaseinternationalarrivals to 5million
•Focustourismpromotion onidentifiedmarkets andproducts
Allocate 60-
80 % of promotionalbudget toaggressivemulti-channelpromotion
•DOT2004- 2.3 m
2005- 2.6 m2006- 3 m
2007- 3.5 m
2008- 4 m
2009- 4.5 m
2010- 5 m
*m= million
Source:http://www.neda.gov.ph/Plans_an
d_Reports/spm/2004-2010/default.asp
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Year Target Visitor arrivals
2004
2005
2006
2007
2.3 m
2.6 m
3 m
3.5 m
2.3 m
2.6 m
2.8 m
3.1 m
Visitor Arrivals :2004-2007
Source:http://www.nscb.gov.ph/stats/statdev/
2009/tourism/Chapter_tourism.asp
Accomplishments versus Targets
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Outcome Agencies Measurable output
2)Increaseemployment from
around 3 to 6million
•DOT, DTI,OP,
•PTA,PEZA,•BOI,DENR,
•LGU’s, PrivateSectors, etc…
2004- 2.81 m
2005- 3.25 m
2006- 3.74 m
2007- 4.30 m
2008- 4.91 m
2009- 5.50 m
2010- 6.10 m
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Activities Agencies ActualAccomplishments2004-2007
•Develop/promote diversetourism products
•DOT, Privatesector
•Developed andpromoted in cooperation
with the private sector products such as WOWPhils.
•Continue research for newmarkets •DOT •Holidays, summer vacations, cultural andhistorical tours, spa andwellness (medicaltourism), ecotourism,discovery of destination
tours
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Activities Agencies ActualAccomplishments2004-2007
Strategies: Reduce and minimize barriers for tourism growth
•National and local police forcewill be mobilized to patrol andsecure tourist destinations
•Frontline services of immigration, custom and airportpersonnel will be upgraded
•DOT, PNP,DILG
•CAB, DFA,DOT,ATO,
BOC
•Increased number of police personnelassigned in tourist areas
•Trainings conducted ontourist security
•Conduct of trainings for to improve front lineservices
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Activities Agencies ActualAccomplishments2004-2007
•Open up more airports for scheduled and chartered flights
from key markets
•CAB, CDC •Chartered flightsallowed in Kalibo,
Cebu/Mactan andPuerto Princesa, andClark Airports
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Year Target Total
20042005
2006
2007
2008(Jan-Oct)
2.8 m3.3 m
3.7 m
4.3 m
3.85 m
2.8 m3.2 m
3.5 m
3.8 m
3.1 m
Jobs Generated From 2004-October 2008
Source: DOT (as of Oct. 2008)
Accomplishments versus Targets
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