Marketing & Networking Strategies for Today 5/21/10

Marketing & Networking Strategies for Today5/21/10

Nancy Hernandez• President and Founder of ABRAZO Multicultural

Marketing

• Award winning agency

• UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal

• Milwaukee native

• B2B, B2C, B2B2C experience

• Account services, creative service, media planning & buying, public relations, market research

Why is marketing necessary?• Reach and win new customers

• Tell your story

• Customer satisfaction

Traditional Strategies• Print

• Radio

• TV

• Outdoor

• Direct Mail

Traditional Strategies• DIFM

• Barriers to Entry = $

Today’s Environment• Digital Media

• Social Media

• Linkedin

• Facebook

• Twitter

• SEO

• Viral

• Sponsorship/Event

Today’s Environment

DIFM DIY

Today’s Environment• AJ Bombers

Today’s Environment

Today’s Environment

Today’s Environment

Today’s Environment

http://www.youtube.com/watch?v=rY9NefF2iiY&feature=related

http://www.youtube.com/watch?v=hg5BQnJ1Q3k&feature=related

http://www.youtube.com/watch?v=j_nxxuDumvY&feature=related

http://www.youtube.com/watch?v=rSLXWRfFsxY&feature=related

Today’s Environment

• Requires resources

• Have a plan

• Understand your customer and where they are

• Marketing champion

• Eventually transitions to DIFM

Thank you!

QUESTIONS?