Networking with Social Media & Networking with Social Media & Strategies that Generate LeadsStrategies that Generate Leads

Keith Parnell (Keith Parnell (@parnellk63)@parnellk63)CEO, JASE GroupCEO, JASE Group

www.jasegroup.comwww.jasegroup.comblog.keithparnell.comblog.keithparnell.com

A quick poll, before we get started!

BloggingMicrobloggingVloggingTaggingBookmarkingPhoto SharingVideo SharingLivecastingSkype or IMWikiRSSSocial NetworkingMashupsVirtual WorldsMusic Community

Why Social Media MarketingWhy Social Media Marketingfor my Business?for my Business?

1.1. Cost of entry is minimal. Cost of entry is minimal.

2.2. Your current and potential customers are Your current and potential customers are there. there.

3.3. Brand development. Act. Brand Brand development. Act. Brand monitoring. Listen.monitoring. Listen.

4.4. The playing field is even now. The playing field is even now.

5.5. Traditional websites are old school and Traditional websites are old school and cannot stand alone now.cannot stand alone now.

Brand, Brand, BrandBrand, Brand, Brand

FamilyFamily ChurchChurch Personal Social GroupsPersonal Social Groups Professional Social GroupsProfessional Social Groups Sports & ActivitiesSports & Activities

Blog, WebsiteBlog, Website Facebook, Facebook,

FriendFeed, FriendFeed, JASEzone, LinkedIn, JASEzone, LinkedIn, TwitterTwitter

FlickrFlickr Viddler, Vimeo, Viddler, Vimeo,

YouTubeYouTube

Google Alerts, Filtrbox, Radian6, Twitter Search

Social MediaSocial MediaLead Generation StrategiesLead Generation Strategies

1.1. Identify your potential customers. Profile Identify your potential customers. Profile them and understand their likes and them and understand their likes and dislikes.dislikes.

2.2. Research and identify where your Research and identify where your potential customers hang out, physically potential customers hang out, physically and electronically. and electronically.

3.3. Place yourself in that space and brand Place yourself in that space and brand yourself an expert, carefully! yourself an expert, carefully!

Chris BroganChris Brogan

““Social media, social networking, using Social media, social networking, using Twitter, blogging, and all that, is not an Twitter, blogging, and all that, is not an opportunity for you to market.”opportunity for you to market.”

Do you Conversation?Do you Conversation?

If we listen,If we listen,

we will learn.we will learn.

Seth GodinSeth Godin

““Interact first, sell second.”Interact first, sell second.”

Keith’s Social Media NetworkKeith’s Social Media Network Blog: blog.keithparnell.comBlog: blog.keithparnell.com Blog: CoffeeWithTheCEO.comBlog: CoffeeWithTheCEO.com Facebook: facebook.com/profile.php?id=544401417Facebook: facebook.com/profile.php?id=544401417 JASEzone: jasezone.com/JZ/parnellk63/JASEzone: jasezone.com/JZ/parnellk63/ LinkedIn: linkedin.com/in/parnellk63LinkedIn: linkedin.com/in/parnellk63 Flickr: flickr.com/photos/parnellk63/Flickr: flickr.com/photos/parnellk63/ FriendFeed: friendfeed.com/parnellk63FriendFeed: friendfeed.com/parnellk63 Twitter: twitter.com/parnellk63Twitter: twitter.com/parnellk63 Viddler: viddler.com/parnellk63Viddler: viddler.com/parnellk63 Vimeo: vimeo.com/parnellk63Vimeo: vimeo.com/parnellk63 Website: KeithParnell.com, parnellk63.comWebsite: KeithParnell.com, parnellk63.com YouTube: youtube.com/parnellk63YouTube: youtube.com/parnellk63

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