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Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Sport and PhysicalActivity Participation
in Staffordshire
Mark Thornewill, Partnership DirectorSport Across Staffordshire & Stoke-on-Trent
Communities, Crime and Culture Scrutiny Committee
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Introduction• National Context – Development of sport and physical activity• Development of the County Sports Partnership & who our Partners are• Participation Across Staffordshire• Work of the County Sports Partnership - National Context to Local Delivery• Areas for Action
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Sport and Physical ActivityNational Context
• Sport England - creation of a world leading community sport system
Grow – Sustain – Excel• 1 million people doing more sport by
2012• Reduction in post-16 drop off• Increase in satisfaction with people’s
experience of sports participation• Major contribution to the Places
People Play London 2012 mass participation legacy plan
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Sport England Focus• Sport for sport’s sake• Seamless pathway from school to community to elite – Sportivate, School Games
• National Governing Bodies at the heart of delivery – focus of County Sports Partnership contract
• More frontline coaching – deployed expertly
• Volunteering in community sport settings maximised – Sports Makers’ Scheme
• Development of a modern network of sports clubs the centrepiece for people’s sporting experience
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Physical Activity• Be Active Be Healthy, DoH 2009. - A
plan for getting the nation moving• Start Active Stay Active – UK Chief
Medical Officer’s Report, 2011. Physical Activity for Health
• Life course approach – new under 5s and older over 65s guidance
• Recognition of vigorous intensity activity and flexibility to combine vigorous and moderate
• Weekly target, daily activity• New recommendations on reducing
sedentary behaviour
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
PE and School Sport• All young people, whatever their circumstances
or abilities, should be able to participate in and enjoy high quality PE and sport in schools, colleges, clubs and community settings
• Raise standards across the whole school eg. confidence, self-esteem, attitude, motivation, attendance, behaviour etc
• Improve children’s health• Develop pathways to success
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
School Games• Focus on getting more young people involved in competition
• School Sport Competition Structure:• Level 1 - Intra school• Level 2 - Inter school• Level 3 - County Festivals of Sport• National School Games
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
County Sports Partnership Development
County Sports Partnership formed.Implementation of the Delivery System for SportRemit - Strategic Coordination
- Marketing & Communication- Performance Measurement
2006
Stakeholders consulted on formation of new County Sports Partnership and Business Plan
2005
Active Sports PartnershipFocussed on sport specific delivery in sports
2000
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
2008 onSport England’s new strategy
• Grow, Sustain, Excel• Places People Play
CSP Role• To develop and maintain strategic alliances and local
networks for the development of sport• To deliver services and programmes to ‘grow’,
‘sustain’ and ‘excel’ in sport and physical activity• To increase investment in sport within the sub-region
by advocating their value and by providing the intelligence to enable partners to make evidence-based decisions
County Sports PartnershipDevelopment
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Physical Activity Development• County Sports Partnership role
– Support the strategic development of physical activity across the county– Single point of contact for health and other non sport agencies to interface with the sport sector including NGBs
• 5 key outcomes• Strengthening the infra-structure for the local delivery of physical activity alongside sport
• Support strategic planning and delivery of regional and national physical activity plans. Contributing to 2012 delivery plans
• Support the adoption of social marketing tools• Targeting the least active and contribute to the reduction of health inequalities. • Support the local delivery of regional and national initiatives eg. Physical Activity Care Pathway, Change for Life
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
PartnersCore (Funding) £ Programme Funding Other Key Partners
• Sport England 200k • Youth Sport Trust • National Governing Bodies of Sport
• Cannock Chase District Council 8k • Sport England • Voluntary Sector• East Staffordshire Borough Council 8k • Coalfields Regeneration • Further Education• Lichfield District Council 8k • Aiming High • School Games Organisers• Newcastle-under-Lyme Borough Council 8k • Dept for Education • Skills Active• South Staffordshire Council 8k • Sports Coach UK • Stafford Borough Council 8k• Staffordshire Moorlands District Council 8k• Stoke-on-Trent City Council 8k• Tamworth Borough Council 8k• Staffordshire County Council 8k• Staffordshire University 8k• Keele University 8k• South Staffs PCT 8k
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Helps to prevent and manage over 20 chronic conditions (including CHD, Cancer, Diabetes, Stroke and Mental Health conditions)
Fourth leading risk factor for global mortality
Clear causal relationship between the amount people do and all-cause mortality
Benefits of Physical Activity
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Risk and Cost of Inactivity
• Consequences for health, cost burden on health services, estimated cost to the NHS of £1.06Billion (conservative estimate excluding falls, osteoporosis and others)
• Wider economic cost such as sickness absence
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Participation LevelsPercentage of adults 16+ participating in at least 30 minutes moderate intensity sport and active recreation including recreational walking and cycling on 3 or more days a week
Cannock ChaseEast StaffordshireLichfieldNewcastle-under-LymeSouth StaffordshireStaffordStaffordshire MoorlandsTamworth
Stoke-on-Trent UA 17.9%16.6%
%24.0%22.4%23.3%20.5%22.9%22.9%17.0%19.0%
15.8%
%19.8%21.2%22.4%23.6%23.8%23.6%19.6%17.9%
21.1%26.2%20.8%19.1%
21.2%23.0%22.8%19.9%
APS4/5 (Oct 2009 - Oct 2011)Local Authority
APS1 (Oct 2005 - Oct 2006)
APS2/3 (Oct 2007 - Oct 2009)
%
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Participation LevelsPercentage of adults 16+ participating in ZERO and 1 to 28 days sport and active recreation including recreational walking and cycling.
None 1 to 11 days
12 to 19 days
Cannock Chase 49.8% 26.3% 12.5%East Staffordshire 47.7% 30.0% 9.1%Lichfield 46.3% 30.4% 10.4%Newcastle-under-Lyme 52.4% 27.1% 10.3%South Staffordshire 45.4% 31.7% 10.2%Stafford 48.9% 28.2% 11.2%Staffordshire Moorlands 55.0% 28.0% 9.0%Tamworth 52.6% 28.4% 9.7%
Stoke-on-Trent UA 52.9% 29.2% 8.7% 9.2%
12.7%11.6%8.0%9.3%
11.5%13.3%12.9%10.2%
Local Authority
APS4/5 (October 2009 - October 2011)Number of days participation in the last 28
days20 to 28
days
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Percentage of adults 16+ participating in at least 30 minutes moderate intensity sport and active recreation including recreational walking and cycling on 3 or more days a week
Comparison with West Midlands area
16.5%
17.6%
21.5%
21.7%
20.6%
22.4%
Active People Survey 2/3
19.5%17.2%Birmingham
21.5%21.9%Staffordshire & Stoke-on-Trent
22.4%21.8%Greater Warwickshire
17.4%16.0%Black Country
20.8%21.6%Shropshire & Telford & Wrekin
23.0%21.6%Herefordshire & Worcestershire
Active People Survey 4/5
Active People Survey 1
Participation Levels
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Participation figures for young people (5-19 year olds) in PE and sport (2008–09)
22%21.5%Percentage of pupils involved in volunteering and leadership through sport
30%42.7%Percentage of pupils with a community involvement through sport
42%41.6%Percentage of pupils involved in inter school competition
66%59.9%Percentage of pupils involved in intra school competition
50%54%Percentage of pupils involved in 3 hours high quality PE and school sport
NationalStaffordshireDescription of Activity
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Increase9.0%4.7%4.8%4.9%4.6%
Statistically significant
change fromAPS 2
%%%%%
APS 5(Oct 2010-Oct 2011)
APS4 (Oct 2009-
Oct 2010)
APS3 (Oct 2008-
Oct 2009)
APS2(Oct 2007-
Oct 2008)
APS1 (Oct 2005
Oct 2006)
Volunteering
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Primary care professionals have important influence regular assessment and advice/referral can promote activity, links with community or other programmes to signpost to
Investing in infrastructure and pro bike policies can increase cycling so that 4 out of 10 journeys are made by bike.
Employer’s policies, showers and facilities for cyclists and walkers.
Large numbers can be influenced, investments in parks, playgrounds, walking clubs, conservation schemes, support for sports clubs to improve facilities
Examples of effective action
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
• Translate into appropriate messages for the public
• Action at all levels, friends, workplace, communities, built and natural environment, socio-economic conditions
• Applicable across the population• Transport and planning – creating
environments that promote physical activity and make it easy to participate, safe walking and cycling routes
• Education – encourage and engagement of young people in physical and creative activities
Areas for Action
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Opportunities in Staffordshire
• Healthfit• Swimfit• Healthy Weights• Lifestyle service• 10 Minute Burst Pilot• Structured Exercise• Leisure Centres• Sports Clubs• SASSOT
• School Health• Early Years Health (nursery etc)
• Workplace• Planning• Transport• Active Travel• 2012• NHS Health Checks
Start Active, Stay Active - Conference Feb 2012
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
How your CSP can support
Needs analysis – Use extensive data, knowledge and networks to inform or produce needs analysis, assess provision and identify gapsPlanning – Lead/support the production of strategies, manage consultations, and support third sector /provider capacity building. Help cut through the bureaucracy eg. club accreditation and investment supportCommunication/Facilitation - Linking the right Partners in the right place at the right time -establish effective networks. Advocacy for sport and physical activity development
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Your Strategic Commissioning Partner
Delivery – Design, manage, quality assure and coordinate the delivery of interventions and the provision of associated services such as Sportivate, Sport Makers, activity finders, social marketing, workforce development, education & training for coaches, volunteers and clubs, club accreditation, coaching system support network, equity, community games and Level 3 School Games County FestivalMonitoring & review – Data collection, collation and analysis
Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011
Thank YouHappy to answer any questions
Contact:
Mark ThornewillDirector
Sport Across Staffordshire& Stoke-on-Trent
Tel: 01785 619896Email: mthornewill@staffordbc.gov.uk
Web: www.sportacrossstaffordshire.co.uk
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