Mark Thornewill, Partnership Directormoderngov.staffordshire.gov.uk/documents/s29913/Presentation.pdf · Investing in infrastructure and pro bike policies can increase cycling so

Staffordshire Communities, Crime & Culture Scrutiny Committee20 Dec 2011

Sport and PhysicalActivity Participation

in Staffordshire

Mark Thornewill, Partnership DirectorSport Across Staffordshire & Stoke-on-Trent

Communities, Crime and Culture Scrutiny Committee


Introduction• National Context – Development of sport and physical activity• Development of the County Sports Partnership & who our Partners are• Participation Across Staffordshire• Work of the County Sports Partnership - National Context to Local Delivery• Areas for Action


Sport and Physical ActivityNational Context

• Sport England - creation of a world leading community sport system

Grow – Sustain – Excel• 1 million people doing more sport by

2012• Reduction in post-16 drop off• Increase in satisfaction with people’s

experience of sports participation• Major contribution to the Places

People Play London 2012 mass participation legacy plan


Sport England Focus• Sport for sport’s sake• Seamless pathway from school to community to elite – Sportivate, School Games

• National Governing Bodies at the heart of delivery – focus of County Sports Partnership contract

• More frontline coaching – deployed expertly

• Volunteering in community sport settings maximised – Sports Makers’ Scheme

• Development of a modern network of sports clubs the centrepiece for people’s sporting experience


Physical Activity• Be Active Be Healthy, DoH 2009. - A

plan for getting the nation moving• Start Active Stay Active – UK Chief

Medical Officer’s Report, 2011. Physical Activity for Health

• Life course approach – new under 5s and older over 65s guidance

• Recognition of vigorous intensity activity and flexibility to combine vigorous and moderate

• Weekly target, daily activity• New recommendations on reducing

sedentary behaviour


PE and School Sport• All young people, whatever their circumstances

or abilities, should be able to participate in and enjoy high quality PE and sport in schools, colleges, clubs and community settings

• Raise standards across the whole school eg. confidence, self-esteem, attitude, motivation, attendance, behaviour etc

• Improve children’s health• Develop pathways to success


School Games• Focus on getting more young people involved in competition

• School Sport Competition Structure:• Level 1 - Intra school• Level 2 - Inter school• Level 3 - County Festivals of Sport• National School Games


County Sports Partnership Development

County Sports Partnership formed.Implementation of the Delivery System for SportRemit - Strategic Coordination

- Marketing & Communication- Performance Measurement

2006

Stakeholders consulted on formation of new County Sports Partnership and Business Plan

2005

Active Sports PartnershipFocussed on sport specific delivery in sports

2000


2008 onSport England’s new strategy

• Grow, Sustain, Excel• Places People Play

CSP Role• To develop and maintain strategic alliances and local

networks for the development of sport• To deliver services and programmes to ‘grow’,

‘sustain’ and ‘excel’ in sport and physical activity• To increase investment in sport within the sub-region

by advocating their value and by providing the intelligence to enable partners to make evidence-based decisions

County Sports PartnershipDevelopment


Physical Activity Development• County Sports Partnership role

– Support the strategic development of physical activity across the county– Single point of contact for health and other non sport agencies to interface with the sport sector including NGBs

• 5 key outcomes• Strengthening the infra-structure for the local delivery of physical activity alongside sport

• Support strategic planning and delivery of regional and national physical activity plans. Contributing to 2012 delivery plans

• Support the adoption of social marketing tools• Targeting the least active and contribute to the reduction of health inequalities. • Support the local delivery of regional and national initiatives eg. Physical Activity Care Pathway, Change for Life


PartnersCore (Funding) £ Programme Funding Other Key Partners

• Sport England 200k • Youth Sport Trust • National Governing Bodies of Sport

• Cannock Chase District Council 8k • Sport England • Voluntary Sector• East Staffordshire Borough Council 8k • Coalfields Regeneration • Further Education• Lichfield District Council 8k • Aiming High • School Games Organisers• Newcastle-under-Lyme Borough Council 8k • Dept for Education • Skills Active• South Staffordshire Council 8k • Sports Coach UK • Stafford Borough Council 8k• Staffordshire Moorlands District Council 8k• Stoke-on-Trent City Council 8k• Tamworth Borough Council 8k• Staffordshire County Council 8k• Staffordshire University 8k• Keele University 8k• South Staffs PCT 8k


Helps to prevent and manage over 20 chronic conditions (including CHD, Cancer, Diabetes, Stroke and Mental Health conditions)

Fourth leading risk factor for global mortality

Clear causal relationship between the amount people do and all-cause mortality

Benefits of Physical Activity


Risk and Cost of Inactivity

• Consequences for health, cost burden on health services, estimated cost to the NHS of £1.06Billion (conservative estimate excluding falls, osteoporosis and others)

• Wider economic cost such as sickness absence


Participation LevelsPercentage of adults 16+ participating in at least 30 minutes moderate intensity sport and active recreation including recreational walking and cycling on 3 or more days a week

Cannock ChaseEast StaffordshireLichfieldNewcastle-under-LymeSouth StaffordshireStaffordStaffordshire MoorlandsTamworth

Stoke-on-Trent UA 17.9%16.6%

%24.0%22.4%23.3%20.5%22.9%22.9%17.0%19.0%

15.8%

%19.8%21.2%22.4%23.6%23.8%23.6%19.6%17.9%

21.1%26.2%20.8%19.1%

21.2%23.0%22.8%19.9%

APS4/5 (Oct 2009 - Oct 2011)Local Authority

APS1 (Oct 2005 - Oct 2006)

APS2/3 (Oct 2007 - Oct 2009)

%


Participation LevelsPercentage of adults 16+ participating in ZERO and 1 to 28 days sport and active recreation including recreational walking and cycling.

None 1 to 11 days

12 to 19 days

Cannock Chase 49.8% 26.3% 12.5%East Staffordshire 47.7% 30.0% 9.1%Lichfield 46.3% 30.4% 10.4%Newcastle-under-Lyme 52.4% 27.1% 10.3%South Staffordshire 45.4% 31.7% 10.2%Stafford 48.9% 28.2% 11.2%Staffordshire Moorlands 55.0% 28.0% 9.0%Tamworth 52.6% 28.4% 9.7%

Stoke-on-Trent UA 52.9% 29.2% 8.7% 9.2%

12.7%11.6%8.0%9.3%

11.5%13.3%12.9%10.2%

Local Authority

APS4/5 (October 2009 - October 2011)Number of days participation in the last 28

days20 to 28

days


Percentage of adults 16+ participating in at least 30 minutes moderate intensity sport and active recreation including recreational walking and cycling on 3 or more days a week

Comparison with West Midlands area

16.5%

17.6%

21.5%

21.7%

20.6%

22.4%

Active People Survey 2/3

19.5%17.2%Birmingham

21.5%21.9%Staffordshire & Stoke-on-Trent

22.4%21.8%Greater Warwickshire

17.4%16.0%Black Country

20.8%21.6%Shropshire & Telford & Wrekin

23.0%21.6%Herefordshire & Worcestershire

Active People Survey 4/5

Active People Survey 1

Participation Levels


Participation figures for young people (5-19 year olds) in PE and sport (2008–09)

22%21.5%Percentage of pupils involved in volunteering and leadership through sport

30%42.7%Percentage of pupils with a community involvement through sport

42%41.6%Percentage of pupils involved in inter school competition

66%59.9%Percentage of pupils involved in intra school competition

50%54%Percentage of pupils involved in 3 hours high quality PE and school sport

NationalStaffordshireDescription of Activity


Increase9.0%4.7%4.8%4.9%4.6%

Statistically significant

change fromAPS 2

%%%%%

APS 5(Oct 2010-Oct 2011)

APS4 (Oct 2009-

Oct 2010)

APS3 (Oct 2008-

Oct 2009)

APS2(Oct 2007-

Oct 2008)

APS1 (Oct 2005

Oct 2006)

Volunteering



Primary care professionals have important influence regular assessment and advice/referral can promote activity, links with community or other programmes to signpost to

Investing in infrastructure and pro bike policies can increase cycling so that 4 out of 10 journeys are made by bike.

Employer’s policies, showers and facilities for cyclists and walkers.

Large numbers can be influenced, investments in parks, playgrounds, walking clubs, conservation schemes, support for sports clubs to improve facilities

Examples of effective action


• Translate into appropriate messages for the public

• Action at all levels, friends, workplace, communities, built and natural environment, socio-economic conditions

• Applicable across the population• Transport and planning – creating

environments that promote physical activity and make it easy to participate, safe walking and cycling routes

• Education – encourage and engagement of young people in physical and creative activities

Areas for Action


Opportunities in Staffordshire

• Healthfit• Swimfit• Healthy Weights• Lifestyle service• 10 Minute Burst Pilot• Structured Exercise• Leisure Centres• Sports Clubs• SASSOT

• School Health• Early Years Health (nursery etc)

• Workplace• Planning• Transport• Active Travel• 2012• NHS Health Checks

Start Active, Stay Active - Conference Feb 2012


How your CSP can support

Needs analysis – Use extensive data, knowledge and networks to inform or produce needs analysis, assess provision and identify gapsPlanning – Lead/support the production of strategies, manage consultations, and support third sector /provider capacity building. Help cut through the bureaucracy eg. club accreditation and investment supportCommunication/Facilitation - Linking the right Partners in the right place at the right time -establish effective networks. Advocacy for sport and physical activity development


Your Strategic Commissioning Partner

Delivery – Design, manage, quality assure and coordinate the delivery of interventions and the provision of associated services such as Sportivate, Sport Makers, activity finders, social marketing, workforce development, education & training for coaches, volunteers and clubs, club accreditation, coaching system support network, equity, community games and Level 3 School Games County FestivalMonitoring & review – Data collection, collation and analysis


Thank YouHappy to answer any questions

Contact:

Mark ThornewillDirector

Sport Across Staffordshire& Stoke-on-Trent

Tel: 01785 619896Email: [email protected]

Web: www.sportacrossstaffordshire.co.uk

Documents

Mark Thornewill, Partnership Directormoderngov.staffordshire.gov.uk/documents/s29913/Presentation.pdf · Investing in infrastructure and pro bike policies can increase cycling so