Marimekko paper summer 2014

2/2014

S W E E T S U M M E R C E L E B R AT I O N S

media partners

Museum of Contemporary Art KiasmaMannerheiminaukio 2, Helsinki, Finland kiasma.fi KiasmaMuseum

4 6 10

262014

SWEET SUMMER CELEBRATIONS SUMMER IN CLOTHES BLOOM & BLOSSOM

SEASON OF GIFTS

KIDS’ SUMMER

CONGRATULATIONS, UNIKKO! TEEMU & MARIMEKKO

S U M M E R I S S U E

Puusepänkatu 4, 00880 Helsinki, Finland

Tel. +358 9 75 871

info@marimekko.fi

www.marimekko.com

The availability of products varies

from store to store.

village.marimekko.com

facebook.com/marimekkoglobal

twitter.com/marimekkoglobal

twitter.com/marimekkousa

pinterest.com/marimekkoglobal

instagram.com/marimekkoglobal

instagram.com/marimekkousa

youtube.com/marimekkovideo

weibo.com/marimekkoofficial

FOLLOW US !

N O. 2 / 2 014

WEDDINGS AND GRADUATIONS,

EVENINGS OUT WITH FRIENDS, SURPRISE TRIPS,

LAZY AFTERNOONS IN THE SUN…

FOR THOSE UNFORGETTABLE MOMENTS OF SUMMER,

MARIMEKKO OFFERS GIFT IDEAS AND TENS OF NEW

PRODUCTS THAT WILL INSPIRE YOU ALL YEAR LONG

– FROM GORGEOUS DRESSES WITH MATCHING

ACCESSORIES TO IRRESISTIBLE FABRICS PERFECT

FOR PARTIES OR COTTAGE CURTAINS.

UNIKKO – 50 YEARS YOUNG – ALSO DESERVES

ITS OWN CELEBRATION. A FLOWER THAT GROWS MORE

VIBRANT WITH EVERY PASSING YEAR.

WE WISH EVERYONE A HAPPY SUMMER!

SWEET SUMMER CELEBRATIONS

3 CL ELDERFLOWER

CORDIAL OR APPLE JUICE

1.5 CL MELON LIQUOR

DRY SPARKLING WINE

MIX JUICE AND L IQUOR

AND TOP OFF WITH

SPARKLING WINE.

GARNISH WITH ROSE OR

MARIGOLD PETALS.

S U K AT M A K K A R A L L A

flute glass

P I E N I U N I K KO

O I VA / S Ä Ä PÄ I VÄ K I R J A

dessert bowl

platter

O I VA

pitcher

tumbler

F O K U S

U R S U L A

tablecloth

pitcher

stemware

A toast to summer

N O. 2 / 2 014

S U O P U R S U

SUMMER IN CLOTHES

SMILE WITH THE SUN.

M E H U M A I J A

M E T S ÄTÄ H T I

SMILE WITH THE SUN.

M A P U

N O. 2 / 2 014

N I M A

P LY Y M I

PAT R I I S I

trousers

CASUAL, WORKADAY, FESTIVE

–TO WEAR FOR

YEARS TO COME.

N O. 2 / 2 014

S A R U

M E H U M A I J A

R U N S A S

H I L LO K E

M E T S ÄTÄ H T I

M E E R A

U I N O

BLOOM & BLOSSOM

TA S K U

leather pouch

U U VA

S U O P U R S U

U N I K KO

evening bag M E T S ÄTÄ H T I

H E R T TA & H E L I N Ä

leather wallet

N O. 2 / 2 014

CLEAN CUT

R I E M U K A S

I L M A

U A L A N I

S O L I TA

jacket

KO I T TO

A U E R

R O N D O

BY Y S A

trousers

N I P P U

evening bag

N I P P U

evening bag

N I P P U

evening bag

U S V U

N O P cap

PAT R I I S I

trousers

P LY Y M I

N I P P U

evening bag

S T E E L A

WOULD YOU GIVE FLOWERS IN THE FORM

OF A SCARF?

S E A S O N O F G I F T S

FOR MOTHERS

I L L A N T U L L E N

SURPRISE HER WITH

A LEATHER WALLET,

COIN PURSE OR POUCH.

THEN – ON THE NEXT

SPECIAL OCCASION –

G IVE HER A GENEROUS

HANDBAG IN MATCHING

COLOURS.

TA S K U

leather pouch

P I K K U S E R K K U

leather bag

A U E R

R U N S A S

H E L I N Ä

leather wallet

H E R T TA

leather wallet

U N I K KO

evening bag

N I P P U

evening bag

U N I K KO

evening bag

TA S A R A I TA

duvet cover set

COTTON-JERSEY

BED LINEN WITH

EVEN STRIPES ARE

A GREAT CHOICE .

PA S I

E P P U

backpack

FOR GRADUATES

O I VA / TA S A R A I TA

COLLECT A MUG BAR!

MIX AND MATCH

DIFFERENT PATTERNS.

O I VA / TA S A R A I TA

N I M I K KO

bath towel

O I VA / U N I K KO

THE EPPU BACKPACK WITH

LEATHER STRAPS IS A NEW

MARIMEKKO CLASSIC – DESTINED

TO JOURNEY ON YOUR SHOULDER

FOR YEARS TO COME.

H A U K I

tea towels

oven mitten

FOR SUMMER PARTIES

FOR SUMMER

CHEFS, THE FUN

HAUKI (P IKE)

PATTERN BY

FINNISH-BRITISH

ILLUSTRATOR

AND GRAPHIC

DESIGNER SANNA

ANNUKKA IS

THE CATCH OF

THE SEASON.

H A U K I

chopping board

O I VA / H A U K I

H A U K I

FOR NEWLY WEDS

N I M I K KO

bathrobe

s l i ppe r s

N I M I K KO

bath towel

O I VA / S I I R TO L A P U U TA R H A

O I VA

platter

KO N K K A R O N K K A

knife & fork

O I VA / U N I K KO

teapot

KO N K K A R O N K K A

salad servers H E H K U VA

lantern

O I VA / S I I R TO L A P U U TA R H A

espresso cup and saucer

KONKKARONKKA

CUTLERY IS A FAMILY

OF KNIVES, FORKS AND

SPOONS, EACH WITH A

DISTINCT PERSONALITY.

DESIGNED BY MARI

ISOPAHKALA , WINNER

OF FINLAND’S YOUNG

DESIGNER OF THE

YEAR PRIZE IN 2013.

stemware

U N I K KO

duvet cover set

SHINE BRIGHT!

DESIGNER HARRI

KOSKINEN’S HEHKUVA

LANTERNS FOR

MARIMEKKO WORK

BOTH OUTDOORS

AND INDOORS.

5 0 T H A N N I V E R S A R Y U N I K KO

sateen fabric

5 0 Y E A R S O F U N I K KO

O I VA / U N I K KO

U N I K KO

fabric bag

U N I K KO

M I N I - U N I K KO

O I VA / U N I K KO

teapot

M I N I - U N I K KO

CONGRATULATIONS, UNIKKO!

MAIJA ISOLA’S CLASSIC PATTERN WAS BORN IN 1964 AFTER ARMI RATIA , MARIMEKKO´S FOUNDER,

HAD ANNOUNCED THAT MARIMEKKO WOULD NEVER PRINT A FLOWER PATTERN. MAIJA REFUSED TO OBEY

ARMI´S ORDERS AND – IN PROTEST – CREATED AN ENTIRE SERIES OF GORGEOUS FLORAL PRINTS. ONE OF THEM

WAS UNIKKO (POPPY) – NOW 50 YEARS YOUNG.

THIS SUMMER, WE WILL BE CELEBRATING UNIKKO AROUND THE WORLD – WITH THE JOY AND ENERGY

BEFITTING THIS ICONIC PRINT DESIGN.

IF YOU’RE A MEMBER OF MARIMEKKO VILLAGE, OUR CUSTOMER LOYALTY PROGRAMME, YOUR NAME IS ALREADY ON THE GUEST LIST. JUST SIT BACK –

WE’LL KEEP YOU POSTED ON UPCOMING EVENTS AND OFFERS! TO JOIN MARIMEKKO VILLAGE, S IGN UP AT

A MARIMEKKO STORE OR ONLINE AT VILLAGE.MARIMEKKO.COM

YOU CAN FOLLOW THE FESTIVITIES ON OUR UNIKKO WEBSITE, WHERE YOU CAN ALSO SHARE

YOUR OWN UNIKKO STORY. MARIMEKKO.COM/UNIKKO

#UNIKKO50

U N I K KO

cushion covers

sateen fabric

fabrics

We photographed Unikko’s anniversary

collection in Kiasma, Museum of Contemporary

Art in Helsinki.

IN AUGUST 2013,

MARIMEKKO’S SPRING/SUMMER

2014 SHOW AT COPENHAGEN

FASHION WEEK, THE BIGGEST FASHION

EVENT IN THE NORDIC, CULMINATED

IN TEEMU MUURIMÄKI’S

UNIQUE UNIKKO DRESSES.

TEEMU &

MARIMEKKOWE TALKED WITH FASHION DESIGNER

TEEMU MUURIMÄKI ABOUT UNIKKO,

FASHION AND SOME OTHER THINGS TOO.

When did you join Marimekko and how did it happen?CEO Mika Ihamuotila contacted me in late

winter 2013 and invited me to join Marimekko’s impressive designer team.

Tell us a little about yourself.I graduated from Aalto University’s School

of Arts, Design and Architecture as a fashion designer in 2001, after which I’ve worked in women’s fashion in Helsinki, Paris, Milan and Sydney. During my ten years abroad, I worked on pretty much everything – from wedding dresses and evening gowns to ready-to-wear and luxury fashion. Along the way I’ve also designed theatre and dance costumes.

Your first work for Marimekko is inspired by Unikko. Tell us more. Mika asked me to design a collection

celebrating the 50th anniversary of Unikko. It was incredibly rewarding to work with one of the most iconic print patterns ever. For the collection, I designed unique Unikko-inspired silk dresses, while trying to find a new and modern approach that matched the pattern’s

amazing legacy. I also paid special attention to Marimekko’s design ethos: simple, practical clothing for every occasion.

Unikko is a story about trusting the power of creativity and traveling your own path. What do you think? Unikko is definitely a powerful story. To

me, it represents courage and passion – the two things you need for creativity to flourish. Also, as a fashion designer, you need to think creatively all the time and embrace change at every opportunity.

Do have any fond memories of Unikko? My fondest memory is from Unikko’s golden

age, when my friend from Venice was visiting Helsinki. We were both invited to a house-warming party, where the entire apartment, from floor to roof, was decorated in Unikko. The pattern was everywhere: bedcovers, curtains, pillowcases, even tin canisters. The next day, we encountered a wedding procession outside a church on Suomenlinna – a popular summer spot for people living in Helsinki. The bride maids were all dressed in Unikko maxi dresses and

brimmed hats as they waited for the ceremony to begin. Unikko is still probably the first thing that comes to my friend’s mind when he thinks about Finland.

What is your favourite Unikko colourway? For the Unikko anniversary collection, I

designed a silk organza gown where gold and lemon-coloured poppy flowers appear against an aubergine background. The colour scheme is beautiful, modern and brave.

What are people wearing this summer?Unikko – of course!

What is Teemu’s summer fashion tip?I made a pair of collared shirts using classic

Marimekko print designs. This summer, I want to design colourful, pattern-happy pants for myself. Maybe even a pair of shorts.

What are you planning for your next Marimekko collection? Sneak previews?Besides dresses – lots of pants, jackets and

“WHAT ARE PEOPLE WEARING

THIS SUMMER?

UNIKKO – OF COURSE!”

M O VA

sateen fabric

M I K U

heavy cotton fabric

jacket

heavy cotton fabric

M E E R A

heavy cotton fabric

KIDS’ SUMMER

S U K E L L U S

swimsuit

M A R I M E K KO K I D S

Let’s

swimming!

K U R I N A

T-shirt

R A S S E

shorts

Ice cream:

strawberry or mint?

H A S S U T TA A

T-shirt

J U KS ATA

N A S S E

T-shirt

PA U T

shorts

M U R I N A

T-shirt

K E I K A R I

shorts

Ready. Set. Play.

KO I K K E L I

T-shirt

Mommy, look!

: “U

0 8 0 49 8 , 0 0 2

W W W. M A R I M E K KO.C O M

Marimekko paper summer 2014

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