48
2/2013 SHADES OF AUTUMN WEATHER

Marimekko paper autumn 2013

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Marimekko paper autumn 2013

2/2013

S h a d e S o f a u t u m n w e at h e r

Page 2: Marimekko paper autumn 2013

NO. 2/201302

Have you ever kept a weather diary? Meticulously logged wind speeds and whitecaps, searched the sky for migratory birds. And in the midst of all things meteorological, made note of life’s important moments.

This year, we at Marimekko have been inspired by the painterly beauty of weather phenomena. We have printed storms and calm moments on fabrics, captured the morning sun on tableware and, of course, set the table in the full bounty of autumn colours and scents. Different moods – from quiet to intense – have also made their way to our autumn clothing collection. Each piece in the collection is a carefully considered union of form and pattern – best viewed against a dark background.

In these pages, we take you to the creative wellspring of our new Sääpäiväkirja (weather diary) collection, share tips on the perfect autumn outfit, and open the door to our archive.

We invite you to make this autumn a pattern to remember.

ShadeS of autumn weather

© Marimekko CorporationPuusepänkatu 4 00880 HelsinkiFinland

Tel. +358 9 75 871Fax +358 9 755 3051

[email protected]

http://village.marimekko.comwww.facebook.com/marimekkoglobalwww.twitter.com/marimekkofiwww.twitter.com/marimekkousawww.pinterest.com/marimekkoglobalwww.youtube.com/marimekkovideowww.weibo.com/marimekkoofficial

a weather diary

04

22

36

44

She

Colourful remembering

marimekko archives

Page 3: Marimekko paper autumn 2013

AuTuMN ISSuE 03

Konkkaronkka table settings Shades of autumn weather

12 13 16

28 32

38 40 42

46

ensembles Behind the scenes Sing and play

from grandfather’s garden update your mood fabrics

In brief

34

Page 4: Marimekko paper autumn 2013

NO. 2/201304

Page 5: Marimekko paper autumn 2013

AuTuMN ISSuE 05

Page 6: Marimekko paper autumn 2013

NO. 2/201306

Oiva/SÄ ÄpÄivÄkirja bowl

photoS:

mikko

ryhänen

paul a

humberg

georgi

eremenko

aino-maiJa

metSol a

Oiva/SÄ ÄpÄivÄkirja mug

a weather

dIary

a weather

dIary

Page 7: Marimekko paper autumn 2013

AuTuMN ISSuE 07

Oiva/SÄ ÄpÄivÄkirja plate

Oiva /SÄ ÄpÄivÄkirja pitcher

“every Shower, drizzle or cloudburSt iS

beautiful in itS own way.”

where did you get the idea for the patterns in the Sääpäiväkirja collection?

Before i started working on the patterns, we got together with Marimekko’s design team members to discuss what we were interested in. it became ap-parent that we were all fascinated by rain, wind, fog, light and the effect of weather on us.

i approached the theme by focusing on things i know. i live on an island, which means that many of the ideas behind the patterns in the Sääpäiväkirja col-lection came to me while jogging along the shoreline in the evening or walking with my dog. Some of the ideas are also based on my memories of sailing trips in the Finnish archipelago.

i feel that weather phenomena seem to be more powerful and interesting in the vicinity of the sea. Es-pecially in the autumn.

how did you proceed with the design work?

The design process was fairly drawn out, lasting several months. i painted and drew a large number of sketches, and together with Marimekko we reviewed the sketches several times before finding the right patterns. i also explored different media, but from the beginning i knew that i would use aquarelle for the patterns. it matches so well with the theme. plus i did some sketches using a calligraphy pen.

We also wanted to see if we could reproduce on Sami ruotsalainen’s Oiva tableware patterns that were technically more demanding than solid colour or graphic compositions.

what about the collection’s colour scheme?

Of course, colour schemes play a central role in how we perceive weather phenomena. Most of the colours and colour combinations i used for the pat-terns were based on personal memories, though i also used photographs i’d collected over the years as an inspiration. Some of those images can be seen in this article.

What was especially challenging was finding the colours that matched the mood we wanted to create with the tableware, because ceramic artists are work-ing with a more limited palette than textile print de-signers. We achieved the desired result after count-less trials and surprises.

as an artistic medium, watercolours are about sensitivity and expressiveness. were you able to bring these qualities to the printed textiles?

i’ve used watercolours before when designing textile prints. My first aquarelle pattern was a floral print design called juhannustaika. During the design process, i learned the essentials of designing and col-ouring aquarelle patterns. When you want to print an aquarelle pattern on fabric, you need to print several colours on top of each other. achieving the desired colourway is always challenging yet interesting work.

in converSation with deSigner aino-maiJa metSola

nordic nature at itS moSt maJeStic.

rain ShowerS and criSp cool dayS. graSS fieldS turning golden brown

in the gentle warmth of late autumn.

thiS autumn, marimekko iS coming out with a bold collection of fabricS, home textileS and tableware

inSpired by weather phenomena . there iS alSo a weather diary in

true marimekko Spir it.in the collection,

a ino-maiJa metSola’S painterly aquarelle patternS and SenSitive drawing Style appear on durable

linen and cotton fabricS, aS well aS on the timeleSS oiva

tableware pieceS deSigned by Sami ruotSalainen.

designer aino-maija metsola on her home island.

“the motif on the milk pitcher

is a patch of swaying reeds.”

Page 8: Marimekko paper autumn 2013

NO. 2/201308

“every p iece in the collection iS unique and repreSentS

a certain mood.”

a aDi dress

O iva /SÄ ÄpÄivÄkirja container

O iva /SÄ ÄpÄivÄkirja pitcher

O iva /SÄ ÄpÄivÄkirja mug

Oiva/SÄ ÄpÄivÄkirja platter

kOnkk arOnkk a salad servers

Page 9: Marimekko paper autumn 2013

AuTuMN ISSuE 09

Oiva/SÄ ÄpÄivÄkirja platter

O iva /SÄ ÄpÄivÄkirja plate

The expert support you get from Marimekko’s artwork studio is irreplaceable, especially in these kinds of projects. The studio’s capable designers made sure my sketches became patterns that were suitable for industrial printing processes.

i’m really satisfied with the finished result. My fa-vourite print is the kuuskajaskari pattern, which we got right the first time around. There was no need for corrections or fine-tuning. kuuskajaskari is also prin-ted on linen, which is one of my favourite materials.

the bond between the oiva tableware collec-tion and the Sääpäiväkirja patterns is beautiful and natural. how did you match the pattern with the tableware design?

Sami ruotsalainen and i had many long discus-sions about the patterns. We paid special attention to how the pattern had to complement the unique design of the tableware. That’s why each pattern was designed for a particular piece in the collection. i cut and pasted pattern proposals onto plates, bowls, mugs and other Oiva items.

i wouldn’t say that matching the patterns with the tableware was especially difficult. But it was very interesting. i also enjoyed coming up with new ideas and designing something substantial from small de-tails.

did you think about the different foods and drinks that would be served on the new table-ware?

i talked about different foods and drinks with Sami ruotsalainen. What i had in mind was fairly sim-ple picnics and cottage meals: crepes, wild mush-room soup, freshly baked coffee bread. These ideas come across nicely in the collection’s weather diary, which also includes favourite recipes from other Ma-rimekko design team members.

how do different kinds of weather affect you?

i like many kinds of weather, including rain and wind. Finding yourself in thick fog or a thunderstorm can also be a surreal experience. Of course, i’m not a big fan of unrelenting rain.

Changes in weather are also inspiring if, like me, you’ve learned to dress according to the weather by living on an island. i don’t particularly dislike any weather, except perhaps too warm and drizzly winter weather.

what makes rainfall beautiful?

Every shower, drizzle or cloudburst is unique and beautiful in its own way. When it’s raining, everything seems to stop for a moment, which i enjoy somehow.

your patterns are named after islands in the finnish archipelago – why?

i’ve visited most of the islands on sailing trips. The patterns in some way remind me of those places. Harmaja is an islet we often pass in drizzling rain on our way back home to Helsinki. jussarö is an island we once landed on in heavy rain and gusting wind. i haven’t been to kuuskajaskari, but it’s Sami ruot-salainen’s favourite island from the sea weather re-port broadcast on Finnish radio.

what does finland’s nature mean to you?

a lot. i sometimes feel frustrated in a totally ur-ban setting. But i don’t necessarily want to spend time in the wilderness. parks, lilacs in bloom or rocky outcrops along the coast are enough for me.

“while working on the collection’s plates,

i was inspired by warm yellow autumn fields,

clear blue skies, and surf breaking on

a rocky shoreline.”

Page 10: Marimekko paper autumn 2013

NO. 2/201310

“when it ’S raining, everything SeemS to Stop for a moment,

which i enJoy Somehow.”

Oiva/SÄ ÄpÄivÄkirja plate

Oiva platter

O iva /SÄ ÄpÄivÄkirja coffee cup

Page 11: Marimekko paper autumn 2013

AuTuMN ISSuE 11

Oiva/SÄ ÄpÄivÄkirja teapot

O iva pitcher

O iva /SÄ ÄpÄivÄkirja bowl

“there are all kindS of weather on the tableware, l ike the cloudburSt on the coffee cup

and the windy day on the mug.”

”for the teapot,

i painted a rocky islet

bathing in morning sunlight.”

“the bowls show tree trunks

bent by the sea wind,

and dry grass on the shore.”

Page 12: Marimekko paper autumn 2013

NO. 2/201312

KonKKaronKKa

The in Good Company product family, which includes Oiva tableware, Sukat makkaralla glassware

and various textiles, welcomes a new member. Designer Mari isopahkala’s konkkaronkka is a tribute

to deliberately odd-paired yet personal cutlery. The beautifully designed knives, forks, spoons and salad servers

feature an engraved stripe detail and are the perfect match for any table or occasion.

kOnkk arOnkk a fork

kOnkk arOnkk a teaspoon

kOnkk arOnkk a knife

kOnkk arOnkk a spoon

kOnkk arOnkk a salad servers

Page 13: Marimekko paper autumn 2013

taBle SettIngS

AuTuMN ISSuE 13

Oiva/SÄ ÄpÄivÄkirja plates

O iva /SÄ ÄpÄivÄkirja pitcher

O iva /SÄ ÄpÄivÄkirja container

O iva /SÄ ÄpÄivÄkirja bowl

O iva /SÄ ÄpÄivÄkirja platter

Suk aT Makk arall a pitcher

Suk aT Makk arall a tumblers

kuuSkajaSkari tablecloth

kuuSkajaSkari napkin

TO SEE MOrE COSy MOODS, v iS iT v illaGE.MariMEkkO.COM.

photoS:

k a apo

k amu

Page 14: Marimekko paper autumn 2013

NO. 2/201314

Oiva pitcher

O iva /S i irTOl apuuTarHa mug

Oiva/S i irTOl apuuTarHa bowl

kOnkk arOnkk a teaspoon

Oiva/S i irTOl apuuTarHa cups

Page 15: Marimekko paper autumn 2013

AuTuMN ISSuE 15

piEnET k ivET cushion cover

O iva mug

Oiva plate

kOnkk arOnkk a teaspoon

Suk aT Makk arall a glassware

Page 16: Marimekko paper autumn 2013

NO. 2/201316

shades of

autumn weather

uNIvErSAl

gEOMETry

&

photoS:

mikko

ryhänen

Page 17: Marimekko paper autumn 2013

AuTuMN ISSuE 17

juSSarö fabric

SuviTa dress

SaF i ira tunic

l ÄnS i tights

k aBa dress

T WiST i bed linen

Page 18: Marimekko paper autumn 2013

NO. 2/201318

kiMpi dress

lOHkO jacket, k aT Ta skirt

Page 19: Marimekko paper autumn 2013

AuTuMN ISSuE 19

aT Tik a and Ta apEl i fabrics

Page 20: Marimekko paper autumn 2013

NO. 2/201320

akil ina dress

Page 21: Marimekko paper autumn 2013

AuTuMN ISSuE 21

MOOli knitted tunic

jOnO hat

BEnu BOnO scarf

kuOMa dress

TEnSOri sweater

Page 22: Marimekko paper autumn 2013

NO. 2/201322

l auju tunic

a famil iar face .

i know her .

confident in Step.

never afr aid of l ife ’S l it tle detourS.

She

Page 23: Marimekko paper autumn 2013

AuTuMN ISSuE 23

nyrjÄHDyS dress

Page 24: Marimekko paper autumn 2013

NO. 2/201324

Sik akiva dress

Eppu backpack

MaE dress

MuiTO coat

l ÄnS i tights

Page 25: Marimekko paper autumn 2013

AuTuMN ISSuE 25

Drip tunic

valEnSS i leggings

Dr ip tunic

r ipS tights

k arak ali dress

purkkiS necklace

Page 26: Marimekko paper autumn 2013

NO. 2/201326

kiMpi dress

vÄr iT necklace

D ina jacket

BOra trousers

Page 27: Marimekko paper autumn 2013

AuTuMN ISSuE 27

Page 28: Marimekko paper autumn 2013

NO. 2/201328

photoS:

kert tu

malinen

COnvErSE Mar iMEkkO sneakers

kEiTElE backpack, k iEpp i scarf

TOiMi and paS i bags, v i iru gloves

Olk al aukku urBaani shoulder bag

enSemBleS

back home. back in the city.time to organiSe

your outfitS.

Page 29: Marimekko paper autumn 2013

AuTuMN ISSuE 29

Taia dress

OODi scarf

lO ikk a necklace

TaSku pouch

SOMErO scarf

aSEMa notebook

alMa bag

kOMpOT Ti purse

back home. back in the city.time to organiSe

your outfitS.

a good dreSS will get you through

the day.

Page 30: Marimekko paper autumn 2013

NO. 2/201330

SOl a hat

kOMpOT Ti purse

kEinu bracelet

BEnu BOnO scarf

k a ivO tablet cover

lOODa coat

k iEpp i scarf

v i iru gloves

into the wind.in Style, of courSe.

Page 31: Marimekko paper autumn 2013

AuTuMN ISSuE 31

juna bracelet

k a ivO phone cover

p ik ap ik a tunic

TaSaraiTa scarf

OkTa avi tights

MaTkur i bag

Huppu bag

jOOnaS umbrella

nEiTO shirt

wardrobe wonderS.whatever the year.

Page 32: Marimekko paper autumn 2013

NO. 2/201332

autumn/winter2013

all the Show’S outfitS took to the

catwalk aS the grand finale. it waS eaSy

for the modelS to Smile in tune with the

loud applauSe.

the Show’S Storyline travelled from

black-and-white outfitS to the exuberant play

of colourS à la marimekko, culminating in Silk

StyleS featuring the lumimarJa print.

BehInd the SCeneS

while the modelS were being

made up in the backroom, the team

waS teSting the venue’S av equipment.

aino-maiJa metSola’S painterly

raincloud-inSpired pattern came to

life in kalle kotila’S mood video,

which eScorted the gueStS to their

SeatS. timo kaukolampi, the man behind

the Show’S muSic, alSo Showed up to

make Sure the Sound waS right.

Page 33: Marimekko paper autumn 2013

AuTuMN ISSuE 33

january in Stockholm. The first day at the Mer-cedes-Benz Fashion Week. For a brief yet beautiful moment, the dreary Monday becomes a spectacle of colour and joy as Marimekko unveils its autumn and winter collection 2013 to an audience of several hun-dred invited guests.

But before the models could walk out on the cat-walk to a happy whistling soundtrack, the people be-hind the show had to clear snow and slush, haul bags of clothing, and iron countless hemlines. not least of all – makeup and hair!

join the Marimekko team in the backroom and ex-perience the hectic behind-the-scene pace of one of Scandinavia’s most important fashion weeks.

the marimekko faShion Show

waS Staged in the mercedeS-benz

faShion pavilion in kungSträdgården

– a popular park in downtown

Stockholm.

makeup and hairStyling were

put to the teSt one day before

the faShion Show. marimekko wanted

the Show to be edgy yet natural

– an elegant ShowcaSe of the

collection’S viSual richneSS.

welcome!

the large gathering of invited gueStS

mixed and mingled before Sitting

down by the catwalk.

the order in which the modelS

were to walk out waS Settled JuSt

before the Show and the catwalk

liSt waS poSted in the backroom for

everyone to See.

the Show StyliSt,

marimekko’S mari koSunen,

made Sure that ShoeS, acceSSorieS

and clothing were in tip-top order in

the backroom. each model waS aSSigned

a rack of clothing and a nimble-

fingered dreSSer, enSuring

the faSt-moving Show never

miSSed a beat.

marimekko’S head of faShion deSign noora

ni inikoSki waS happy with the Show.

Se e th e v i deo of th e faSh ion Show

at you t u be .com/m a r i m e kkov i deo!

Page 34: Marimekko paper autumn 2013

NO. 2/201334

”Pretty pretty flowers.”

rEkkOMEkkO dress

MOT Ti shirt

k iSSanpÄivÄT set

kErHOMEkkO dress

a ikku socks

a aMuHETki pyjamas

”howdy!”

”i want that!”

“peep.”

sing and play!

and sing and play!

Page 35: Marimekko paper autumn 2013

AuTuMN ISSuE 35

Colour me in.

Page 36: Marimekko paper autumn 2013

NO. 2/201336

Colourful rememBerIng

theSe fr iendS fit in a bag and keep you up to date , from one day to the next. the aJatukSella range of notebookS, calendarS and other Stationery productS

deSigned by Sami ruotSalainen now featureS new, exciting patternS

by aino-maiJa metSola .

SuMaTra and BOrnEO posters

rOBO dress

MaTkOill a notebook

MaTkOill a pencil set

MaTkOill a notebook

MaTkOill a sticky notes

Page 37: Marimekko paper autumn 2013

AuTuMN ISSuE 37

MaTkOill a wall calendar

k aMErun poster

MaTkOill a postcard set

MaTkOill a annual calendar

MaTkOill a notebook

MaTkOill a gift tags

MaTkOill a notebook

Page 38: Marimekko paper autumn 2013

NO. 2/201338

2

3

you can find our full autumn party menu

at village.marimekko.com.

fried perch and smoked celeriac purée with seasonal herbs

CElErIAC PuréE:

2 kg seasonal celeriac1 l cream1 l organic milkseasonal herbs (e.g. dill, thyme, flat-leaved parsley and celery leaves)300 g buttersalt to tastesmoker box or bagssmoking wood chipspine sprigsa couple of lumps of sugar

peel the celeriac and cut into chunks. Smoke the celeriac pieces in a smoker box with wood chips, pine sprigs and lumps of sugar for about 5 minutes. Take the box off the heat and let the celeriac sit for a while to absorb

PICk , COOk AND PrESErvE . AND CElEbr ATE THE HArvEST

W ITH A PArT y.

1

the flavour. if you are using a smoker bag, follow the instructions on the bag.

put the smoked celeriac, cream, milk and herbs in a pan and cook until the celeriac is done. use a skimmer to lift the cooked celeriac into a blender. add a dab of butter and a pinch of salt, and purée until smooth. add cream and milk if necessary. Strain the purée through a fine sieve and serve.

from grandfather’s

garden

Page 39: Marimekko paper autumn 2013

AuTuMN ISSuE 39

5

6 6

PErCH:

150 g perch fillet per personfine rye floursalt to tastebutter and rapeseed oil for frying dill

roll the perch fillet in rye flour and salt, and fry until golden brown just before serving. Garnish with fresh dill.

1. iSO iSÄn puuTarHa fabric

2. Suk aT Makk arall a glassware

3. O iva mug

4. O iva /S i irTOl apuuTarHa mug

5. O iva plates

6. O iva /S i irTOl apuuTarHa bowls

4 5

pleaSe be Seated!

Page 40: Marimekko paper autumn 2013

NO. 2/201340

3 1

4

2

THIS AND THAT MADE FrOM bEAu T IF ul FAbr ICS.

l IgHT AND COlOur. CANDlES AND A CuP OF TEA .

I T ’S EASIEr TO uPDATE yOur MOOD THAN yOu THINk.

8

7

updateyour mood

Page 41: Marimekko paper autumn 2013

AuTuMN ISSuE 41

2

5

6

1. p iEnET k ivET cushion cover

2. p irpuT parpuT cushion cover

3. S i irTOl apuuTarHa cushion cover

4. puuTarHur in parHa aT cushion cover

5. MOT Ti blanket

6. valOiSa lamps

7. kOMpOT Ti tray

8. lO iSTava candleholders

Page 42: Marimekko paper autumn 2013

NO. 2/201342

SadonkorJuudeSign: tereSa moorhouSe 2012

Sadonkorjuu was inspired by the designer’s

childhood autumns, when she got to pick

apples in her grandfather’s garden. She and

her grandmother then used the apples to make

all sorts of delicacies, enough to give some to

the neighbours as well.

lumimarJadeSign: erJa hirvi 2004

inspired by wintry nature, the delicate and

expressive lumimarja design is becoming more

popular with every season. it is, without a

doubt, a new marimekko classic. the designer

created the original sketch for the pattern

using real snowberry branches.

vuohenputkideSign: teiJa puranen 2012

vuohenputki, inspired by a hand-printed

and painted landscape sketch, depicts

the change of seasons.

Page 43: Marimekko paper autumn 2013

AuTuMN ISSuE 43

ta apelideSign: Jenni tuominen 2012

patchwork-like taapeli tells the story of a log’s

journey from forest to sawmill, where wood is

turned into timber boards. the boards stacked

to dry are called taapeli in finnish.

S in iverinendeSign: erJa hirvi2012

Siniverinen is the result of observing

and reflecting on feline behaviour.

the designer has captured the fascinating

and independent life of cats – from the

predatory instinct to self-indulgence and

curling into a ball by your side.

p ippurikerädeSign: annika r imala 1963

designer annika rimala, the mother of

marimekko’s classic tasaraita pattern,

created the harmonious and airy pippurikerä

print with a sensitive touch. today the design

is as charming as it was half a century ago.

Page 44: Marimekko paper autumn 2013

NO. 2/201344

at the back of the Marimekko headquarters is a room that, on the surface, appears colourless. it is dominated by white shelves on tracks and enormous cardboard boxes. But looks are deceiving: this is the Marimekko archive, where a collection of remarkably brilliant materials from over the decades have been stored.

The first shelf reveals dozens of yards of press clipping albums, which some aesthetic soul has at some point covered in Marimekko fabric. Browsing through them is a journey in time through the com-pany’s colourful history. articles on, for instance, Ma-rimekko’s first fashion show, jacqueline kennedy’s Marimekko purchases, and the company’s public listings have been glued inside the albums. The clip-pings are also bursting with fascinating interviews with designers and, of course, Marimekko’s founder armi ratia.

Since Marimekko is a print company, the design archive is naturally home to fabrics and the materials used in their production, like films and colour sam-ples. it even includes articles of clothing and other products, as well as fashion photographs, ads, and catalogues. archivist Maria Härkäpää ensures that the shelves are kept in order and helps visitors find ma-terial, since she knows the archives like the back of her hand.

marimekko dresses were a regular feature in

elle and life magazines in the 1960s.

these colour charts for maija isola’s

putkinotko fabric are from the 1950s.

besides showing the colourways in which

a pattern has been printed, the colour charts

contain interesting details about printing

methods and materials. the older colour

charts also include the dye recipes

for the print design.

every marimekko collection features

rediscovered print patterns. if no sketch,

fabric swatch or film of the original design

survives to this day, the pattern can still be

reproduced using an old photograph,

for instance.

This is not an archive that has ever been bur-ied under thick layers of dust. it’s a library of colours and patterns that is referenced whenever there’s an urge to take an old pattern back into production – a frequent event, as Marimekko’s interior fabric and clothing collections always feature classic prints.

a mind-blowing 3,500 Marimekko prints have managed to accumulate over the decades. But of some, not even a tiny fabric swatch, film, or sketch remains.

The Benu Bono pattern featured in the autumn 2013 clothing collection is a good example of the detective work that the reprinting of an old design can demand. indian artist ritendra Mozumdar de-signed the Benu Bono print in 1956. Fashion de-signer Mika piirainen rediscovered the pattern in a black-and-white press photograph from the 1950s. yet no original sketch or negative of the design had survived to this day. Fortunately, Helsinki’s Design Museum had a small piece of the original fabric, which was used to reproduce the print. Because the archive’s collections are never complete, Marimekko is more than happy to accept donations.

Every pattern is printed in several different col-ourways, which are stored in the colour charts kept in the archive. They are a delicious treat for the eye, re-vealing the colour combinations typical of each era: the fabrics from the 1960s feature combinations of bright colours, in the 1970s browns and earth tones entered the picture, and the 1980s saw lots of prints in pale pastel shades.

The archive is also home to a collection of Ma-rimekko-related ephemera, photographs, and writ-ten material: for instance the long tablecloth used at countless parties held at Marimekko’s Bökars villa. it is faded by the sun, full of coffee stains, and familiar to Finns from press photographs. if only it could tell what juicy titbits have been nibbled and told at the tables it covered.

In one room – the Story of ColourS and PatternS

El

lE

19

85

, ST

. pE

TE

rS

Bu

rG

TiM

ES

19

74

, liF

E 1

96

6

Page 45: Marimekko paper autumn 2013

AuTuMN ISSuE 45

annika rimala designed highly experimental clothing

from the Suomu print, including a jumpsuit with a crinkled

backside and a cape for beachwear, which could be used

as a sun hat or cover when putting on a bathing suit.

according to a magazine article, the cape design was

inspired by a traditional finnish rye bread.

the binders are a treasure trove

of thousands of prints in different

colour combinations.

marimekko has amassed an amazing

3,500 print designs over the years.

when Jacqueline kennedy bought several

marimekko dresses in 1960, marimekko became

an overnight sensation. maria härkäpää is showing

variants of the original Jackie dresses.

colourways are a good indicator of a print’s popularity.

the more colourways a print has, the more likely it is

that the print was a success. the marimekko print with

the most colourways is piccolo – more than 800! the

legendary print is the soul of the Jokapoika shirt, which

has been in continuous production since 1956.

the archive is home to countless films that were essential to

making printing screens as recently as some twenty years ago.

today computers and new print technologies have taken the place

of films in textile printing. yet these films are priceless, because

they document nearly the entire history of marimekko patterns.

plus they are irreplaceable if a classic pattern is reintroduced

into production.

unikko, Seireeni

and lokki fabrics were an

inseparable part of the

perfect home décor in the

1960s, when homemakers

were eager to use laminate

and plastic materials, vibrant

colours, and bold prints. in 1967, bright colours were all

the rage, even in the bedroom.

marimekko has always stood for

functional daily clothing. but the

company also has a talent for being

playful and experimental.

nO

vE

ll

a 1

96

7

GiO

ia 1

96

6

an

na

19

72

, kO

Til

iES

i 19

66

av

OT

ak

ka

19

68

al

lT i

HE

MM

ET

19

67

, M

E n

aiS

ET

19

67

Page 46: Marimekko paper autumn 2013

NO. 2/201346

NEW STOrES

New Marimekko stores and shop-in shops have opened around the world this spring and summer – in Finland, Sweden, Denmark, Mexico, Canada, the united States, New Zealand, Japan, South korea and China. Altogether that’s more than 20 new shopping experiences worldwide!

More information about the new stores and their locations can be found under releases at http://company.marimekko.com.

New patterns in stores now. Also for men.

MArIMEkkO PATTErNS IN THE Sky

Since mid-May, Finnair’s business-class flyers have enjoyed their meals in porcelain tableware designed by Marimekko. In-flight blankets, pillows and headrest covers – along with disposable dishes in economy class – also fly in Marimekko patterns.

in brief

Page 47: Marimekko paper autumn 2013

AuTuMN ISSuE 47

JOIN MArIMEkkO v IllAgE!

Events, stories, benefits, and surprises – Marimekko’s customer loyalty programme, Marimekko village, inspires people from around the world with fresh ideas, colours and patterns.

register in Marimekko stores or online at http://village.marimekko.com.

WElCOME TO MArIMEkkO, FASHION DESIgNEr TEEMu Mu urIMäkI!

CONgr AT ulATIONS, SAT u MAAr ANEN!

In April 2013, designer Satu Maaranen, who has also worked with Marimekko, won the prestigious Première vision grand Jury Prize at the Hyères International Festival of Fashion and Photography.

kEEP IN TOuCH!

twitter.com/marimekkofitwitter.com/marimekkousafacebook.com/marimekkoglobalpinterest.com/marimekkoglobalyoutube.com/marimekkovideo

Page 48: Marimekko paper autumn 2013

NO. 2/201348

a r t o f p r i n t m a k i n g S i n c e 19 51

08

02

88

, 00

2

w w w. m a r i m e k ko. c o m