Many universities One place to start. THE TEAM Nadezhda Atanasova Rumyana Neykova Polya Pelova Ivana...

Many universitiesOne place to start

THE TEAM

• Nadezhda Atanasova• Rumyana Neykova• Polya Pelova• Ivana Dimitrova• Yordan Zaykov

OVERVIEW

• We aim to provide organized information about universities summarized on one web site

• Our target market:o Graduating studentso Commercialistso Donators

• Where we are now:o Currently under developmento We launch in April 2010

THE PROBLEM

• There is no such product on the market• Information for a specific degree is hard to find

among universities• Deadlines, applications and details are scattered

among website pages• Popularize Bulgarian universities among foreign

students

OUR SOLUTION

• Attractive, easy-to-work, fully functional web site• A repository of all BG universities (foreign to

come)• All university-related information

o Exams o News o Dates and application requirementso Majorso History

OUR SOLUTION

• Free-text searcho Required examo Accommodationo Courseso Majorso Basic information

• Personal accounts and profile information

OUR SOLUTION

• Calendar for university events and personal reminders

• Forum• News and RSS• Future features

o University accounts

DEMO: Let’s meet the prototype…

DELIVERING THE SOLUTION

• We have domain nameo Graduate-bg.com

• Send emails to universities to popularize the idea and receive information to post

• Marketing and popularization among wide audience

ROADMAP OVERVIEW

• Universities will have accounts to popularize themselves

• We intend to include masters and PhD’s in our application program

• We are going to include foreign universities in our program

• Permanent support is on the way

SECRET SAUCE / INTELLECTUAL PROPERTY• We are the first to create such a system

o We create valuable connectionso We become popularo We have a big database and we are already on

the market – every potential competitor will have to catch up

• Example:o Google Maps and MS Live Maps

COMPETITIVE ADVANTAGE

• University bookletso Calendaro Reminderso One place to start from

• Other similar sites (www.universiteti.org )o Much better functionalityo Credentials

GO TO MARKET STRATEGY

• Writing in forums• Posters and flyers• Support from teachers• Search engine optimization• Advertising in student TV shows and magazines• Presentations at universities• Contacting companies to advertise on the site• Sending e-mails to end users

GO TO MARKET RISKS

• Credentials• Usability• Popularity• Lack of information

BUSINESS MODEL

• Money vendors:o Commercialso Donationso Partner universities

• Expected problems:o Insufficient number of visitors o Small profits from adverts

FINANCIAL PROJECTIONS (2 years)

Balance

Milestone 1 2484  

Milestone 2 3739 

Milestone 3 10464 

SUMAMRY

www.graduate-bg.com :

Many universities, One place to start!