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Many universitiesOne place to start
THE TEAM
• Nadezhda Atanasova• Rumyana Neykova• Polya Pelova• Ivana Dimitrova• Yordan Zaykov
OVERVIEW
• We aim to provide organized information about universities summarized on one web site
• Our target market:o Graduating studentso Commercialistso Donators
• Where we are now:o Currently under developmento We launch in April 2010
THE PROBLEM
• There is no such product on the market• Information for a specific degree is hard to find
among universities• Deadlines, applications and details are scattered
among website pages• Popularize Bulgarian universities among foreign
students
OUR SOLUTION
• Attractive, easy-to-work, fully functional web site• A repository of all BG universities (foreign to
come)• All university-related information
o Exams o News o Dates and application requirementso Majorso History
OUR SOLUTION
• Free-text searcho Required examo Accommodationo Courseso Majorso Basic information
• Personal accounts and profile information
OUR SOLUTION
• Calendar for university events and personal reminders
• Forum• News and RSS• Future features
o University accounts
DEMO: Let’s meet the prototype…
DELIVERING THE SOLUTION
• We have domain nameo Graduate-bg.com
• Send emails to universities to popularize the idea and receive information to post
• Marketing and popularization among wide audience
ROADMAP OVERVIEW
• Universities will have accounts to popularize themselves
• We intend to include masters and PhD’s in our application program
• We are going to include foreign universities in our program
• Permanent support is on the way
SECRET SAUCE / INTELLECTUAL PROPERTY• We are the first to create such a system
o We create valuable connectionso We become popularo We have a big database and we are already on
the market – every potential competitor will have to catch up
• Example:o Google Maps and MS Live Maps
COMPETITIVE ADVANTAGE
• University bookletso Calendaro Reminderso One place to start from
• Other similar sites (www.universiteti.org )o Much better functionalityo Credentials
GO TO MARKET STRATEGY
• Writing in forums• Posters and flyers• Support from teachers• Search engine optimization• Advertising in student TV shows and magazines• Presentations at universities• Contacting companies to advertise on the site• Sending e-mails to end users
GO TO MARKET RISKS
• Credentials• Usability• Popularity• Lack of information
BUSINESS MODEL
• Money vendors:o Commercialso Donationso Partner universities
• Expected problems:o Insufficient number of visitors o Small profits from adverts
FINANCIAL PROJECTIONS (2 years)
Balance
Milestone 1 2484
Milestone 2 3739
Milestone 3 10464
SUMAMRY
www.graduate-bg.com :
Many universities, One place to start!