Maltatoday rate card November 2012

maltatoday.com.mt weekly advertising rates

Brand new ways to advertiseMake your adverts stand out with maltatoday.com.mt

Expandable banners

n Upon click or mouse-over an expandable banner’s size increses beyond its original space

• Youradsgetmore space

• Fullyinteractive • Canincludevideos • HigherClick

Through rate

n In-line banners will appear within the text of all new articles on maltatoday.com.mt. An eye-catching advertisement guaranteed to grab user attention

n Book multiple advertising slots on the same page and they will appearsimultaneously.Companionbannersallowformorecreative advertising campaigns as the ads can work as one, interacting with one another and creating a more eye-catching and engaging user experience

In-line banners

Mobile page banner

Mobile page banner

Floating ads

Before

After

Companion banners

n Floatingadsappearassoonasthewebsiteisloadedandfloat across the page. They typically last for 10 seconds before disappearing automatically

• Proventoincreasebrandexposure • Interactive,funandengaging • HigherClickThroughRate • Stickinthemindsofviewersforlonger

Advertise on the fastest growing Maltese website

? About maltatoday.com.mt ? Did you know? ? Why does advertising on maltatoday.com.mt make sense

Offers breaking news, analysis, blogs, sports, lifestyle reportage and

business news

2nd most visited Maltese website

22,000

35thousand

12 mins

maltatoday.com.mt gets over 22,000 visitors per day

Most of our visitors are in Malta, so your ads reach a targeted audience

Users spend a longer time on maltatoday.com.mt than on any other Maltese website

Our home page is viewed over 35,000 times per day

90%

When you advertise on the news page your banner will appear on each and every news story. Our news stories are viewed over 25,000 times a day

We’ve introduced brand new ways to advertise not offered by any other local website

We provide our advertisers with detailed stats of their advertising campaigns so you can easily measure their effectiveness

n Every day more and more users are accessing maltatoday.com.mt

on the move. Advertise on our

new mobile website and reach our

ever-growing mobile audience

Each banner is shared with a maximum of 10 advertisers (10 slots), with a minimum occupancy of 10%. To increase the occupancy more slots can be purchased.

Ratesquotedareexclusive of VAT

Yourcampaignwillbeplaced on the sections you indicate. Banners may be changed at any time during the campaign. Technical specifications

Banners: Accepted formats: fla (with embedded fonts), jpg, gif and swf. Maximum file size: 70kBSWFfilesshouldnothaveanembedded link

Pre-roll video: Encapsulation:MPEG-4VideoCodec:H.264withBaselineProfile(BP)AudioCodec:AAC,HE-AACorHE-AACv2Maxbitrate432KBpsMaximum file size: 900kB, size430(W)x320(H)pixels

Mobile page bannerAccepted formats: jpg and gifMaximumfilesize:40kB,size320(W)x40(H)pixels

SMS alerts 4c per SMS -

SECTIONS HOmE NEwS BuSINESS magazINE SpOrTS BlOgS arCHIvE TOday NEwS

Up to 80 characters advertising message in plain text sent to Maltatoday ‘breaking news’ subscriber list.

Cost for Companion banners is calculated by adding the rate for the banners used and adding 10%. Example: To book the leaderboard and first rectangular banner on the home page as companion banners will cost €302.50 i.e. €145 + €130 = €275 + €27.50 (10%) = €302.50

Will appear on new articles on the news, business, magazine and sports pages for €140

Leaderboard728 (W) x 90 (H) pixelsOccupancy: 10% (1/10 slots)

1st Rectangular banner300 (W) x 250 (H) pixelsOccupancy: 10% (1/10 slots)

2nd Rectangular banner300 (W) x 250 (H) pixelsOccupancy: 10% (1/10 slots)

3rd Rectangular banner300 (W) x 250 (H) pixelsOccupancy: 10% (1/10 slots)

Skyscraper140 (W) x 600 (H) pixelsOccupancy: 10% (1/10 slots)

Pre-roll430 (W) x 320 (H) pixelsOccupancy: 10% (1/10 slots)

NEW

NEW

NEW

NEW

NEW

Inline banner270 (W) x 200 (H) pixels

Expandable banner(On 1st rectangular banner slot) Size will vary depending on artwork.

Floating adsSize will vary depending on artwork.

Mobile Page banner320 (W) x 40 (H) pixels. Will appear on home page and news items

Companion banner(price includes two banners)

* Data taken from Google Analytics between January and September 2012

€145 €135 €110 €110 €110 €110 €110

€130 €110 €105 €105 €105 €105 €105

€120 €110

€110

€110 €100 €95 €95 €95 €95 €95

€200 €200

€160

€300 €300 €300 €300 €300

€60