Making Imatra More Attractive for Russian Tourists Grigory Kharitidis Nordica Travel Nordica Centre...

Making Imatra More Attractive for Russian Tourists

Grigory KharitidisNordica TravelNordica Centre for Business CooperationImatra, 11 February 2010

Agenda

• About our company and clients

• Attractiveness of Imatra for our clients Individuals and groups Corporate clients

• Marketing highlights and opportunities

• Business tours and technical visits

• Summary

About Us

Established 1999

Key services and solutions:• individual and group guided tours• business tourism • educational tourism• match-making services, technical visits and

international business programmes

About UsBroad partner network

• regional authorities St. Petersburg, Leningrad region, Helsinki, Stockholm, Savonlinna, Lappeenranta

• regional associations and unions healthcare, housing and utilities services, furniture

• public sectoruniversities, schools, hospitals, museums etc.

• big international companies Technopolis, Tikkurila, Coca-Cola, Estee Lauder

About Us & Imatra

• Imatra is definitely attractive for Russian tourists• Our annual Imatra sales: app. 600-800 nights

2 categories of clients:

• individuals and groups going for mini-breaks• companies and corporate clients arranging

conferences and incentive tours

Individuals & Groups

Imatra’s key attractiveness factors

• perfect recreational opportunities • villas and cabins to rent for mini-breaks• numerous outdoor activities• shopping and restaurants

Individuals & Groups

Imatra’s competitive advantages

• proximity to the boarder • clean environment• beautiful nature • safety • free parking

Individuals & Groups

Things to consider and to be improved:

• new remote villas and cabins on lake shores• better promotion of cultural and special events • direct scheduled bus line between St. Petersburg

and Imatra

Corporate Clients

Imatra’s attractiveness factors

• villas and cabins to rent for corporate events• numerous outdoor activities• conference facilities

Corporate Clients

Things to consider and to be improved:

• new hotel-type luxury villas• better promotion as perfect place for incentive

tours and corporate events

Marketing Highlights

2 on-the-surface marketing opportunities:

• perfect destination for mini-breaks with family and friends

• perfect place for incentive tours and corporate events

Seasonality Factors

winter spring summer autumn winter

Season

Dem

and

Individuals & Groups Corporate Clients

Company internal stats.

Marketing Highlights

More target groups to consider:

• admirers of cultural events • real estate buyers• companies going on business tours (BT) and

technical visits

BT&Technical Visits

A very promising marketing opportunity:

• Finland – nearest EU country with HQ goods and services

• Russian companies need to benchmark and adapt best practice

Benefits for the region:

• attracting business tourists• attracting potential investors, clients and business

partners

BT&Technical Visits

Nordica Centre for Business Cooperation:

• long record of arranging technical visits and business programmes

• Stockholm, Helsinki, Lappeenranta, Savonlinna

• company profiles: ICT, innovations, housing, healthcare, landscaping etc.

BT&Technical Visits

BT “EU Best Practice of Supporting Innovative Business”

11-14 April 2010, Stockholm-Lappeenranta

Summary

• Imatra is actually attractive for Russian tourists

• perfect place for mini-breaks, incentive and corporate events, BUT there are things to improve

• consider marketing Imatra as a place for:

admirers of cultural events buyers of real estate business tours and technical visits

K ii t o s !Nordica Travel

Nordica Centre for Business CooperationGrigory Kharitidis – Project manager

+ 7 (921) 631-36-26+ 7 (812) 312-99-00

grigory.kharitidis@nordica.spb.ruwww.nordica.spb.ru