Jon Newman at SM4SG

SM4SG

Presented by @jonnew

7.24.09

• Adults with profiles on social media platform up from 8 percent to 35 percent

• Adults are a larger percentage of US population than teens

• So there are more adults on social media platforms than teens

UMass Dartmouth study

• Largest nonprofits have outpaced corporations and academic institutions in adoption of social media

• 89 percent of charitable organizations using SM in some form

• 90 percent of charities say blogs are a great tool

• 80 percent say its important to future strategy

So what does that mean for you?

• If you are currently using social media, then you are in good company but are you using it effectively?

• If you are not, then you are faced with a decision to either let others have the competitive advantage or to begin learning and engaging

Social Media Is…Social media are primarily internet and

mobile-based tools for sharing and discussing information

-Wikipedia (Aaron Newman, Tichrigy.com)

• Social Networks• Blogs/Wikis• Microblogs• Photo/Video Sharing• Message boards /forums

Social media philosophies

• Transparency• Relevance• Consistency• Honesty• Education• “Providing value”

For nonprofits

• Engage and communicate with current stakeholders

• Encourage them to be “ambassadors”

• Engage with and educate new audiences

• Expand your community• “Friendraise not fundraise”

Things to consider

• Do research to determine strategy and platforms

• Social media should flow from a broader communications strategy

• Should start from senior level• Social media should not replace

other forms of marketing• It is not expensive, but it does take

time

Flicker

Perceived barriers

• Fear of “the negative”• Legal• Time• Return on investment• Measurement

Getting past them

• The negative conversation is happening with you or without you

• “Direct” response in crisis• Start slow and build• Set goals for followers, friends, etc.

How do I start?