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Jon Newman\'s presentation at Strategic Leadership/Social Media for Social Good Conference at Jepson School/University of Richmond
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SM4SG
Presented by @jonnew
7.24.09
• Adults with profiles on social media platform up from 8 percent to 35 percent
• Adults are a larger percentage of US population than teens
• So there are more adults on social media platforms than teens
UMass Dartmouth study
• Largest nonprofits have outpaced corporations and academic institutions in adoption of social media
• 89 percent of charitable organizations using SM in some form
• 90 percent of charities say blogs are a great tool
• 80 percent say its important to future strategy
So what does that mean for you?
• If you are currently using social media, then you are in good company but are you using it effectively?
• If you are not, then you are faced with a decision to either let others have the competitive advantage or to begin learning and engaging
Social Media Is…Social media are primarily internet and
mobile-based tools for sharing and discussing information
-Wikipedia (Aaron Newman, Tichrigy.com)
• Social Networks• Blogs/Wikis• Microblogs• Photo/Video Sharing• Message boards /forums
Social media philosophies
• Transparency• Relevance• Consistency• Honesty• Education• “Providing value”
For nonprofits
• Engage and communicate with current stakeholders
• Encourage them to be “ambassadors”
• Engage with and educate new audiences
• Expand your community• “Friendraise not fundraise”
Things to consider
• Do research to determine strategy and platforms
• Social media should flow from a broader communications strategy
• Should start from senior level• Social media should not replace
other forms of marketing• It is not expensive, but it does take
time
Flicker
Perceived barriers
• Fear of “the negative”• Legal• Time• Return on investment• Measurement
Getting past them
• The negative conversation is happening with you or without you
• “Direct” response in crisis• Start slow and build• Set goals for followers, friends, etc.
How do I start?