Jennifer 8. Lee jenny@plympton.com Yael Goldstein Love … · Jennifer 8. Lee CEO & Cofounder...

Yael Goldstein Love

Plympton Inc.

Jacqueline Chang

yael@plympton.com

Jennifer 8. Lee jenny@plympton.com

jacky@plympton.com

Curated reading service for the smartphone

People wish they could read more,

but think they don't have the time.

Rooster is the solution.

“If you’re the kind of person who talks nostalgically about how you used to read novels... there’s an app called Rooster that might be able to help.”

– Anthony Ha,TechCrunch

The Problem

The Solution

More than half of Americans saythe thing that keeps them from

reading more is the lack of time.(2013 USA/Bookish Poll)

Overwhelming choice(300,000 books published each year)

Length is barrier to consumption

Current reading apps and devicesare clumsy, centered on workswritten for print

Curated recommendations

Installment-based delivery

Smartphone-tailored experience

Start reading great fiction every day.

How?

Rooster delivers great iction in easy-to-consume

installments, making it easy to ind time to read

Rooster Business Model

Subscription-based service with monthly recurring revenue.

Scaling content by partnering with Big 5 and independent publishers.

High engagement through scheduled push notifications.

Building a massive direct-to-consumer audience.

Digital fiction has incredible economies of scale.

A survey conducted by former Netflix marketing executives found

44% of the general U.S. population is interested in Rooster.

Our target user is not limited to current readers.

It’s everyone who has a smartphone.

Rooster turns non-readers into readers.

Broad Appeal

600 millionworldwide ... and growing.

Fans Take to Twitter

I

Fans Take to Email

“I think this app is one of THE coolest things ever!...THIS may be the niftiest thing now in the universe...”

“What an amazing app!”

“[P]airing classic and contemporary work is brilliant.”

“I'm impressed with your beautiful app.”

“Love your idea!”

“You guys are awesome!...Love what you're doing.”

“Awesome...I love the idea of your company.”

–Stephen

–Mark

–Jon

–Mark

–Owen

–Anonymous

–Jenna

Press Chatter

"Aims to make reading on the phone as aesthetically pleasing as possible."

–

–

"The books are intelligently split into chapters, passages, and other snippets that you can read in as little as 10-15 minutes"

"If Rooster works as intended, you'll never have an excuse not to read a book again."

–

"Elegantly designed to make reading easy on the little iPhone screen...bringing some tech-wizardry to intellectual fiction."

–

Since March 1st

21% overall conversion

Total invites sent:

Total accounts created:

Total credit cards signups:

3350

2000

70060% conversion

35% conversion

Road Map

Curated selection

$5-a-month subscription

iOS first

Invitation-Only Launch

Right Now Long Term

Building out a platform to monetize serially delivered content

International expansion

Publishers start tailoring their content to episodic installment-based formats

Casual reading rivals casual gaming as recreational mobile activity

Expansion into Science Fiction, Romance, Thriller, Mystery, Non-Fiction

Expanding pricing models

Android version

Personalized recommendations for readers

Build out social functionality

Next

1 2 3

Our Marketing Advisors

Matthew W. Granade Board Member

BridgewaterMcKinseyHarvard Business School

Yael Goldstein Love Editorial Director & Cofounder

Doubleday AuthorThe Paris ReviewGrub Street

Gary McMath Advisor

NetflixAT&T Wireless

Barry Enderwick Advisor

Netflix

Jennifer 8. Lee CEO & Cofounder

The New York TimesHachette, Simon & Schuster AuthorUpworthy

Jacqueline Chang CTO & Cofounder

MIT Course 6StumbleUponGoldman Sachs

Our Team

Who’s Working with Us

Writers in our Library

Julia Glass, National Book Award winner

Chang-rae Lee, PEN/Hemingway Prize winner

Adam Haslett, Pulitzer inalist

Alan Lightman, National Book Award inalist

Molly Antopol, National Book Foundation, 5 under 35

Deni Bechard, Commonwealth Prize winner

Mailing list with over 150,000 readers

Publisher contracts since 2007 including Random House, Harper Collins, FSG, Harlequin, Grove Atlantic, Oxford University Press, McGraw Hill, Hachette, Perseus Books, Wiley

ICM literary agency

Workman Publishing

Content Partners(Current Contract Negotiations with)

Open Road Media

HarperCollins

Contracts with Amazon, Audible, Scribd, & Byliner

Co-founded by Albert Wenger, partner at Union Square Ventures

Current Financials

Raised $750,000 angel round on $4 million cap

Our InvestorsAlbert Wenger (Union Square Ventures,

co‐creator of DailyLit)

Alexis Ohanian (Reddit)

Garry Tan (Y Combinator, Posterous)

Joshua Schachter (Delicious)

Adam Goldstein (Hipmunk)

Josh Levine (eTrade)

Craig Mod (Flipboard)

Tim Wu (Columbia Law School)

Andrew McCollum (Facebook)

Jeff Mayersohn (Harvard Book Store)

Matt MacInnis (Inkling)

Charlie Cheever (Quora, Facebook)

Elliot Shmukler (LinkedIn, Wealthfront)

Vegas Tech Fund (Tony Hsieh of Zappos)

James Hong (HotorNot)

Eric T. Lee (Pointstate Partner)

Elliot Loh (Yammer)

Our Unique Team

1 ENGINEER 1 UX/UI DESIGNER 2 EDITORIALSTAFF

2 BUSINESS DEVELOPMENT, MARKETING & OPERATIONS

Efficient customer acquisition and marketing

Building out engineering team

Acquiring premium content from publishers and authors

Uses for Capital

will redeine reading for the 21st century.

Join Us.