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Motivations for PEV Purchase
Distribution of survey respondentsby county
0%
0 – 1%
1 % – 3%
3% – 10%
10% – 15%
15% – 21%
Survey population Rebate recipients who have driven their vehicle for six months or longer as of March 1, 2013
Total respondents
3,881
8,756
Top three motivators for purchase Importance of CVRP rebate
California’s Plug-in Electric Vehicles As of October 2013, Californians have purchased or leased more than 45,000 plug-in electric vehicles (PEVs). The Clean Vehicle Rebate Project (CVRP) has issued more than 37,226 rebates to California drivers, including 19,648 for battery electric vehicles (BEVs) and 17,227 for plug-in hybrid electric vehicles (PHEVs).
Top three vehicle types driven by respondents
NissanLeaf
ChevroletVolt
Toyota PriusPlug-in Hybrid
What Drives California’s Plug-in Electric Vehicle Owners?California Plug-in Electric Vehicle Driver Survey Results
Nissan Leaf
Chevrolet Volt
Toyota Prius Plug-in Hybrid
Other
Environment Saving money HOV lane access Other
Chevrolet Volt Toyota Prius Plug-in Hybrid
20% 21%
26%
16% 16%
9%
18% 18%
27%
38%34%
57%
Nissan Leaf
0%
10%
20%
30%
40%
50%
60%
31%
2%
34%
25%
8%
59% said having HOV lane access was extremely or very important in their decision to purchase a PEV
84% are displaying an HOV sticker on theirvehicle
Desired Electric Range
Actual electric range
Desired electric range
Comparison of median desired all-electric range vs. actual electric range by vehicle type
ChevroletVolt
38 miles
100 miles
NissanLeaf
78 miles
200 miles
Toyota PriusPlug-in Hybrid
12 miles
50 miles
57%4%
22%
17%
expressed some level of dissatisfaction with public charging infrastructure
Overall satisfaction with public charging infrastructure
among Nissan Leaf drivershas been steadily increasing
71%
Not at all satis�ed
Somewhat unsatis�ed
Somewhat satis�ed
Extremely satis�ed
20%3%
26%
51%
Satisfaction with public charging infrastructure(Nissan Leaf drivers only)
0%
20%
40%
60%
80%
100%
August 2012 May 2013 October 2013
27%
55%
16%
19%
59%
22%
17%
54%
27%
reside in households of two or more people*93%
7% 21%37%
35%
65 and over
FemalesAge Males
55 – 64
45 – 54
35 – 44
25 – 34
18 – 24
0% 5% 10% 15% 20% 25% 30%10% 5%
2% 10%
5% 20%
8% 26%
5% 18%
1% 5%
<1% <1%
Age and gender of PEV respondents
Percentage ofrespondents whoown their home93%
4% reside in an apartment/condominium
1% reside in other dwellings
7% reside in a single-family attached home (townhome, duplex, triplex, etc.)
88%
have photovoltaic systems installed on their home
32%
16%
plan to install solar
reside in a single-family detached home
Source: Survey conducted May 2013 by the California Center for Sustainable Energy energycenter.org/pevsurvey
Educational level* of respondents
High school or less
Some college, no degree
Associates degree
Bachelor’s degree
Graduate degree
*2% of respondents did not provide education info 6%
3%
1%
33%
57%
*5% did not provide info on number of occupants
Household Demographics
Vehicle Charging
Extremely important
Very important
Moderately important
Slightly important
Not at all important
received a free or subsidized charger
Of those with an installed Level 2 charger at home
64%
Importance of subsidy for decision to install a Level 2 charger
0 20 40 60 80 100
Not at allin�uential
Slightlyin�uential
Somewhatin�uential
Veryin�uential
Extremelyin�uential
9% 11% 20% 29% 31%
of respondents had access to workplace charging
46%
electricity
electricity
had free access
Of those who had workplace charging 74%
Respondents who have installeda Level 2 charger at home
Nissan Leaf88%
Chevrolet Volt46%
Toyota Prius Plug-in Hybrid
11%
64%
36%
Yes
No
$49,999 or lessUnknown
$50,000 to $99,999
$100,000 to $149,999
$150,000 or more
* Household income based on California new personal car registrations Jan–Nov 2012 (Source: Polk Inc.)
Household income of PEV respondents
PEV drivers
Conventionalvehicle buyers*
20% 20%
2%
20%
10%
18%
14% 15%
30%
50%
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