Motivations for PEV Purchase

Distribution of survey respondentsby county

0%

0 – 1%

1 % – 3%

3% – 10%

10% – 15%

15% – 21%

Survey population Rebate recipients who have driven their vehicle for six months or longer as of March 1, 2013

Total respondents

3,881

8,756

Top three motivators for purchase Importance of CVRP rebate

California’s Plug-in Electric Vehicles As of October 2013, Californians have purchased or leased more than 45,000 plug-in electric vehicles (PEVs). The Clean Vehicle Rebate Project (CVRP) has issued more than 37,226 rebates to California drivers, including 19,648 for battery electric vehicles (BEVs) and 17,227 for plug-in hybrid electric vehicles (PHEVs).

Top three vehicle types driven by respondents

NissanLeaf

ChevroletVolt

Toyota PriusPlug-in Hybrid

What Drives California’s Plug-in Electric Vehicle Owners?California Plug-in Electric Vehicle Driver Survey Results

Nissan Leaf

Chevrolet Volt

Toyota Prius Plug-in Hybrid

Other

Environment Saving money HOV lane access Other

Chevrolet Volt Toyota Prius Plug-in Hybrid

20% 21%

26%

16% 16%

9%

18% 18%

27%

38%34%

57%

Nissan Leaf

0%

10%

20%

30%

40%

50%

60%

31%

2%

34%

25%

8%

59% said having HOV lane access was extremely or very important in their decision to purchase a PEV

84% are displaying an HOV sticker on theirvehicle

Desired Electric Range

Actual electric range

Desired electric range

Comparison of median desired all-electric range vs. actual electric range by vehicle type

ChevroletVolt

38 miles

100 miles

NissanLeaf

78 miles

200 miles

Toyota PriusPlug-in Hybrid

12 miles

50 miles

57%4%

22%

17%

expressed some level of dissatisfaction with public charging infrastructure

Overall satisfaction with public charging infrastructure

among Nissan Leaf drivershas been steadily increasing

71%

Not at all satis�ed

Somewhat unsatis�ed

Somewhat satis�ed

Extremely satis�ed

20%3%

26%

51%

Satisfaction with public charging infrastructure(Nissan Leaf drivers only)

0%

20%

40%

60%

80%

100%

August 2012 May 2013 October 2013

27%

55%

16%

19%

59%

22%

17%

54%

27%

reside in households of two or more people*93%

7% 21%37%

35%

65 and over

FemalesAge Males

55 – 64

45 – 54

35 – 44

25 – 34

18 – 24

0% 5% 10% 15% 20% 25% 30%10% 5%

2% 10%

5% 20%

8% 26%

5% 18%

1% 5%

<1% <1%

Age and gender of PEV respondents

Percentage ofrespondents whoown their home93%

4% reside in an apartment/condominium

1% reside in other dwellings

7% reside in a single-family attached home (townhome, duplex, triplex, etc.)

88%

have photovoltaic systems installed on their home

32%

16%

plan to install solar

reside in a single-family detached home

Source: Survey conducted May 2013 by the California Center for Sustainable Energy energycenter.org/pevsurvey

Educational level* of respondents

High school or less

Some college, no degree

Associates degree

Bachelor’s degree

Graduate degree

*2% of respondents did not provide education info 6%

3%

1%

33%

57%

*5% did not provide info on number of occupants

Household Demographics

Vehicle Charging

Extremely important

Very important

Moderately important

Slightly important

Not at all important

received a free or subsidized charger

Of those with an installed Level 2 charger at home

64%

Importance of subsidy for decision to install a Level 2 charger

0 20 40 60 80 100

Not at allin�uential

Slightlyin�uential

Somewhatin�uential

Veryin�uential

Extremelyin�uential

9% 11% 20% 29% 31%

of respondents had access to workplace charging

46%

electricity

electricity

had free access

Of those who had workplace charging 74%

Respondents who have installeda Level 2 charger at home

Nissan Leaf88%

Chevrolet Volt46%

Toyota Prius Plug-in Hybrid

11%

64%

36%

Yes

No

$49,999 or lessUnknown

$50,000 to $99,999

$100,000 to $149,999

$150,000 or more

* Household income based on California new personal car registrations Jan–Nov 2012 (Source: Polk Inc.)

Household income of PEV respondents

PEV drivers

Conventionalvehicle buyers*

20% 20%

2%

20%

10%

18%

14% 15%

30%

50%