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A
PICTURE
ISWORTH
1000
WORDS
©SafetyFUNdamentals.com 2015 Indiana State Safety Conference www.SafetyFUNdamentals.com
©SafetyFUNdamentals.com 2015
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PEOPLE PAY MORE ATTENTION TO VISUALS
©SafetyFUNdamentals.com 2015
WHY?
©SafetyFUNdamentals.com 2015
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WE ARE VISUAL PEOPLE
We are Highly Sophisticated Seeing Machines
©SafetyFUNdamentals.com 2015
“We now create more information in two days than we created from the dawn of man up until 2003”
- Google CEO Eric Schmidt (2010)
©SafetyFUNdamentals.com 2015
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WHERE DO YOU LOOK FIRST?©SafetyFUNdamentals.com 201
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popularity
Infographics
©SafetyFUNdamentals.com 2015
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http://govsm.com/w/Federal_Agencies©SafetyFUNdamentals.com 201
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The Visual Trend
©SafetyFUNdamentals.com 2015
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Partial infographic from ViewPoint
HTTP://PIKTOCHART.COM
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ILLITERACY & NON-ENGLISH
SPEAKERS
©SafetyFUNdamentals.com 2015
TRAINING FOR EVERYONE
Illiteracy
• 32 million US adults can’t read
(14%)
• 21% of adults read below a
5th grade level
©SafetyFUNdamentals.com 2015
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Non-English Speakers
• 1 in 5 people (over age 5)
speak something other
than English at home
• 2/3 of these
speak Spanish
©SafetyFUNdamentals.com 2015
After Spanish…
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Fatalities related to language barriers
Source: OSHA
©SafetyFUNdamentals.com 2015
Sherry Baron, M.D., of NIOSH “visual aids are more effective than the written word”
(form is more important than language)
Elizabeth Szudy at the University of California at Berkeley “design training materials that rely less on reading”
(most training materials are written at a college level)
Michael Burke of Tulane U, in Am J Public Health“As training methods became more engaging, workers
demonstrated greater knowledge acquisition”
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SO WHAT IS THE KEY?
IMAGE-BASED SAFETY TRAINING©SafetyFUNdamentals.com 201
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BETTER BINGO
©SafetyFUNdamentals.com 2015
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©SafetyFUNdamentals.com 2015
One Team=
1 Table
©SafetyFUNdamentals.com 2015
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VS.
©SafetyFUNdamentals.com 2015
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©SafetyFUNdamentals.com 2015
©SafetyFUNdamentals.com 2014
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• Easily recognizable
• Easily and universally understood
• Appealing while effectively providing
knowledge that enables clear
understanding
A GOOD VISUAL IS……..
©SafetyFUNdamentals.com 2015
What Makes a Bad
Visual?
©SafetyFUNdamentals.com 2015
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Written instructions for using a fire extinguisher
Source: OSHA.gov
1. PULL... Pull the pin. This will also break the tamper seal.
2. AIM... Aim low, pointing the extinguisher nozzle (or its horn or hose) at the base of the fire.
Note: Do not touch the plastic discharge horn on CO2 extinguishers, it gets very cold and may damage skin.
3. SQUEEZE... Squeeze the handle to release the extinguishing agent.
4.SWEEP... Sweep from side to side at the base of the fire until it appears to be out. Watch the area. If the fire re-ignites, repeat steps 2 - 4.
If you have the slightest doubt about your ability to fight a
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If you didn’t speak or read English very well, what questions would you
have?
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Better Fire Extinguisher Instructions
Source: Firesure
Better Fire Extinguisher InstructionsP = PullA = Aim
S = SqueezeS = Sweep
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Better Fire Extinguisher Instructions
S = Sweep
P = Pull A = Aim
S = Squeeze
Working with Electricity Can Be Dangerous
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.
HOW IT IS©SafetyFUNdamentals.com 201
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AND SOMETIMES THIS©SafetyFUNdamentals.com 201
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ACCELERATED
LEARNING
PRINCIPLES
• Involves all the senses
• Active not Passive
• Involves Collaboration
with Peers
• Activity Based
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WHY Image based safety training
Activities?
Accelerated Learning
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© CanStock/Medusa81
What is
© CanStock/justmeyo
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CAN YOU REPLACE TEXT WITH IMAGES?
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Safety Sequence
4Groups
OfTen
What is the Correct Order?
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1
2
3
4
5
InspectWorkArea
NotifyWorkersIn Area
TurnPower
Back On
Verify Poweris Off
WorkOn
Equipment
Apply LockAnd Tag
Clean UpWork Area
TurnOff
Power
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7
Remove Lock
And Tag8
9
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NotifyOthers That
Work is Complete
HOW CAN YOU MAKE THIS YOUR OWN?
© CanStock/justmeyo
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WHAT OTHERTRAINING
DO YOU DOTHAT
INVOLVESSTEPS?
What Hazards Do You See?
PartnerActivity
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VARIATIONS
Ergo/Non-Ergo
Chemical/Not Chemical
1-2-3
The Good, the Bad and the Ugly
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HOW TO MAKE YOUR OWN
Pin the Painor
Place the PPE
One Team=
10 People
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MODIFICATIONS
• How could you make this more difficult?
• How could you make it easier?
• Any other variations?
Where Do YouGet Images?
© CanStock/italianestro
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CanstockPhoto.comIstockPhoto.com
Fiverr.comCreate your own
© CanStock/gajdamak
Why You Should Create Your Own
• Flexible and Inexpensive
• People Like Hand Drawn Images
• People like seeing other people’s pictures
• Hand sketches are quick to create and
easy to change
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WHAT YOU NEED
© CanStock/nasir1164
OR…
© CanStock/firebrand_photo© CanStock/Lirch
© CanStock/manaemedia© CanStock/JohanH
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Ready to Draw?
© CanStock/Gordo25
Pictogram Partners
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ANOTHER QUICK IMAGE BASED OPENER
Safety Sort
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THE ORIGINAL WAY
Safety Image Sort
t
One Team=
Groups of 10
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Team Work
Competition
Let’s review
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For more activities and games…
www.Facebook.com/SafetyFUNdamentals
Linda@SafetyFUNdamentals.comwww.SafetyFUNdamentals.com
www.OSHATopTen.comwww.HazardHunt.com
www.GamesforSafety.comTwitter@SafetyFUN
TextSAFETYFU
NTO
22828
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