ID Media

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HOW DO WE MAKE MONEY?

ID Partnership ProgramAdvertisers

55% will pay extra for services & products from companies committed to positive social impact.

NOT ANOTHER NEWS CHANNEL?!

The News Genre

Source: comScore Media Matrix

NEWS ON THE INTERNET

ID Market Survey

METHODOLOGY

PHASE 1:Observations

PHASE 2:Interviews

PHASE 3:Persona - UX

RESULTSDIGITAL DNA

Short-form videos

Light weight interactions

Content that respects

platforms

Product design

Shareability

JOURNALISTIC DNA

The Restaurant Vs. Food Truck

Producer’s Voice Vs. Consumer Identity

RESTAURANT VS. FOOD TRUCK

IDENTITY

TENT POLE PROJECTS

Examples: An attempt to observe and record the diversity of Indian culture in different parts of India

• India is the 2nd Largest number of Facebook users

• 500 years worth of YouTube videos are watched daily on Facebook.

TENT POLE PROJECT

Examples: An attempt to enlighten and engage audience on various social issues.

Next Step