GETTI

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PROMOTI

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LinkedIn

HOW CAN SOCIAL MEDIA HELP MY LIONS CLUB?

HOW CAN SOCIAL MEDIA HELP MY LIONS CLUB?

Deepens Relationships

Engages Others

Facilitates Collaboration and Partnerships

Promotes Fundraising/Increases Publicity

Educates Lions and Non Lions about our organization

BY THE NUMBERS JANUARY 2011BY THE NUMBERS JANUARY 2011

30 Billion pieces of content are shared on FaceBook each month

25 Billion tweets were sent on Twitter

200 million views of YouTube via mobile each day

152 million blogs on the Internet

By The Numbers, continued

65% of U.S. adults use social media and view it as positive

50% of U.S. Fortune 1,000 companies launched a corporate blog

53% of American Internet users look for information on Wikipedia, up from 36% in 2007

US FACEBOOK USERS BY AGE

18-25

13-17

55-6545-54

35-44

26-34

The Young are Wired for Social Media

In the previous slide 75% of those utilizing Social Media are 18-44

Young adults today, born after 1980 have grown up in a digital world—it is their first language

If we want younger members we need to attract them

If clubs are not yet on social media sites we need to start

The “Next Gener’s” or those born after 1980

Have grown up expecting communication

Expect their emails to be answered quickly

Do not like hierarchy or bureaucracy

Expect transparency and honesty

Utilize web sites, cell phones, blogs, and emails

The Next Gener’s Are…

Episodic contributors to causesReluctant to fill out membership applicationsNot necessarily brand loyalNeed to be engaged and interested in an organization to continue membershipThey want openness and authenticityThey are very open-minded

REMEMBER

Utilization of Social Media is Very Low CostOften Promotions are Free

Where Should Lions Utilize Social Media??

Promote your next Lions Club Meeting

Advertise your next fundraiser

Display photos of your fundraisers or projects—especially with your younger members

Request volunteers to partner with your club

Have a donation site to accept donations

Utilizing Media in the Club

Post a club history

List Officers and Membership Contact

Recruit Members

Educate members and the public

Post Webinars

Hold E-meetings

Questions/Ideas