#HRChat: Engaging with Social Media

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#HRChat: Engaging with Social Media

Diane C. McDonaldExecutive Director of Marketing

Marketing & Communicationsmcdonaldd@tamu.edu

979.845.4663 http://marcomm.tamu.edu

11/07/2013

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Marketing

• Marketing Strategy

• Creative

• Web

• Social Media

• Visual Media

• TAMUtimes

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• Build & Maintain Community

• Provide Customer Service

• Educate

• Promote Diversity

#HRChat

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Build & Maintain Community

Reach more people via social vs. traditional media.

The Eagle – 22,000 SubscribersTwitter – Nearly 100,000 FollowersFacebook – 430,000+ Fans

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Build & Maintain Community

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Build & Maintain Community

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Build & Maintain Community

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@AggiePrez

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Provide Customer Service

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Educate

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Educate/Quickly Disseminate Important Information

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Educate/Professional Development

#HigherEd#HigherEdJobs#HR#HRChat#SHRM#Diversity

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• Diversity of opinions/views is allowed.• Protected by First Amendment.

• Can remove posts if violation of…• Aggie Code of Honor

• University Policies

• Terms of Each Platform

Promote Diversity - Thoughts

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Promote Diversity - Events

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Promote Diversity – Profiles in Student Leadership

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Promote Diversity – Profiles in Student Leadership

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Promote Diversity – Profiles in Student Leadership

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• Cold Metrics

• Likes

• Shares/Retweets

• # Views

• Warm Metrics

• Quality of Comments

Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything!

Measuring Results

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Management Tools

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• http://marcomm.tamu.edu/toolkit/social/social-directory.html

Social Media Directory

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•It’s about engagement.

•It takes commitment.

•Better to do one platform right than several wrong.

Final Thoughts

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Thank You

Diane C. McDonaldExecutive Director of Marketing & Social Media Twitter - @DianeCMcDonaldmcdonaldd@tamu.edudianecmcdonald.com