Engaging strategically with Social Media

enabling individuals and groups to communicate,

interact, share, discover

and collaborate in new ways, globally and

within communities

Web 2.0H

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Applications and storage on the web

Access from any computer or mobile

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The Cloud

With new opportunities for…

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A strategic approach

Listen, Learn and Experiment

Objectives

Audience and Content

Tools

Management

Evaluationwww.rossdawsonblog.com

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Before you do anything…

Listen, learn and experiment

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Listen

Research your sector

Find relevant content

Explore communities

Discover the potential

Workshop bookmarks on delicious7

Learn

Use social media tools yourself

Keep up with the trends

Identify good practice

Follow people and organisations

Search by keywords

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Experiment

Set up a learning blog and try out the content

Set up a project blog or wiki for an event or group task

Tell a story using images and text and upload to Flickr or Slideshare

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Objectives

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Context

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Social media will have all kinds of unintended consequences for any organisation

Objectives

Spread the word?

Share information?

Shape the debate?

Call to action?

Educate?

Raise money?

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Ask yourself some questions…

About audience and content

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Audience

Who are they?

Where are they on the web?

What do they talk about?

How do you add value?

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Content

Tell a story

Be transparent

Be relevant and add value

Be concise and use plain English

Content matters

Content must be lively and engaging

Have a point of view

Develop a house style

Tone is important – keep it friendly and professional

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morguefile.com

Sharing content

Give credit for the content you use

Be generous with your own content

Use tags

Use your other tools to promote content

Dealing with copyright

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Easy on the eye

A strong visual style

Professional graphics

Easy to navigate

Integrating multimedia with video, podcasts and photos

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Manchester Lit List

Where to start…

Platforms and tools

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Horses for courses

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Source image on Flickr21

Sharing

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Delicious

Social bookmarking makes it easier for users to find and share your content.

NetworksFacebook is used by organisations to reach out in new ways to their communities. Consider how to use Fan pages and groups.

Wikis

Content management systems that enable users to create web pages and edit pages others have created.

Portals

Bring content together at a single entry point.

Blogging platformsCommunicate, consult with and listen to users and others about policy, services, developments, what’s new in the library, events, guides, issues, initiatives.

Micro blogs

Updates, opinions, advice, crowd sourcing.

RSS feeds

Make it easy for people to subscribe by setting up the links for them

Podcasts

Use iTunes to access and deliver audio and video podcasts

Whichever platform you choose..

Customise with your brand

Develop a consistent profile across the platforms

Integrate with your website

Work across the platforms

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Remember…

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Getting sorted…

Management

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Management

Finding the capacity

Managing risk

Roles and responsibilities

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CapacityIs there a budget?

Where can you find the time?

What technical support is available?

What skills are in the organisation?

Has anyone any previous knowledge?

Making the timeHow much time does it take to do Social Media Beth Kantner

Training23 Things

Slideshare

Managing Risk

Accountability

Reputation

Legal issues

Failure

Doing nothing

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Roles and responsibilities

Content

Technical support

Marketing

Responding to comments

Monitoring

Critical friendsLibrary of Congress photostream

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Is it worth it…

Evaluation

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Evaluation

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TrafficWhere is it coming from?

Who stays? Who comes back?

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Measurement

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Google Analytics

Google Analytics

o Visitor numbers

o New and returning visitors

o Bounce rate

o Pages per visit

o Page ranking

o Backlinks

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Resources

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SlideshareDelicious

Guidelines for libraries

Social Media blogs

Last but not least …

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Engaging strategically with Social Media

Presentation available to view and download at http://www.slideshare.net/apeoples

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