Engaging the Social Media

know the right buyers

The breakup – advertisers and consumers

Video: http://www.youtube.com/watch?v=iXGhcgcgAHg

• The video shows an advertiser who keeps continue to speak at the customer ignoring her complaints and concerns, behaving as he always has.

• This is a representation of how NOT engage in social media - but it unfortunately happens every day.

• Success in social media does not come from a one-sided relationship (only advertisers), it is not only two sided relationship (advertiser-consumer), but it is MANY-sided relationship! (advertiser-consumer + consumer-consumer)

Enhance your Brand!

• Not-related Interesting Stuffs can be more Powerful to build a community that can enhance your brand

• Example: Viral Videos (http://www.penn-olson.com/2009/11/05/10-most-viral-videos-for-october-2009/?utm_medium=twitter&utm_source=twitterfeed)

Enhance your Brand!

Viral Videos:• Viral videos are mostly funny and/or interesting. They

value add our life either with laughter or knowledge, motivating us to pass them on.

• The video concept is usually dead simple but the visual can be so hard to create.

• Whether the video is share worthy is very subjective. Even when the maker thinks it is viral, the world might think otherwise. The line between a brilliant video and one that goes viral is very thin, yet the impact can be world’s apart.

Create these before class!

• Social media Tools:– Facebook– Blog– FriendFeed– Twitter– Podcast

Facebook & Twitter–2 most widely used social media• Start making friends & post regularly• The larger your network, more people can

join your conversation – creating a world wide rave!

Social Map

Several quick tips

• These videos explains how social media can gather people around the internet to create a world wide rave:– How to use social media to combat drug violence:

http://www.youtube.com/watch?v=7rE2l3rWZy8

– How To Use Twitter To Effect Social Change: http://www.youtube.com/watch?v=NBocwdiJhPI

– How To Create a Grassroots Movement Using Social-Networking: http://www.youtube.com/watch?v=tQpULpHpFmo

Build a company

with social media

+ MANY-SIDED

RELATIONSHIP

The Possibilities are LIMITLESS!