How to rock at email marketing part 2

Email Marketing Webinar Series

Effective Group Segmentation and how to manage your list

Chat with us through the question pane on GoTo Webinar

We will be starting at 19:30hrs

Email Marketing Webinar Series

List Segmentation and How to Manage your List

Creating Engaging Content and Measuring the Results

Intouch Supporthttp://support.intouchcrm.co.uk/

Email Campaign Builder

Download our latest resource for use in this weeks webinar

http://cogn.im/145Ln1Q

Matthew Ruddle

Customer Services Director

Steve Plotkin

Marketing Manager

https://www.facebook.com/intouchcrm

https://twitter.com/intouchcrm

Agenda

• Why You Need to Send Email• Writing Subject Lines • Email Best Practice• Webinar Tasks

Why You Need to Send Email

Why send email?

Purchased Lists = Spam

New Subscribers are Most Engaged

Keep in touch with your audience

Raise Brand Awareness

Making sure your leads don’t forget you

Move prospects towards sales cycle?

Online OfferCTA

‘What’

Landing Page

w/form

Specific EmailList

TargetedEmailCopy

‘How’Call to Action

Gather Lead Intel

Specific EmailList

TargetedEmailCopy

Top Sales Cycle

SolutionCall to Action

Email should be part of an holistic approach to communicating with your customers

Provide value in your emails

40% of B2B marketers rated the leads generated by email marketing as high quality

Writing Subject Lines

Be direct about what your email has to offer

Add a personal element

Personalise Subject Lines with custom tags

Personalised Subject Lines get an average +20% increased CTR

Avoid obviously selling

Most reported Spam words

Test and measure different ideas

Analyise the data available

6 Steps to email best practice

1. Set a S.M.A.R.T. Goal

SpecificMeasurableAchievableRealisticTimed

2. Understand When to Email

2. Understand When to Email

3. Don’t Hide Behind a noreply@

3. Clear Subject Lines

4. Email Design

• 650px wide• Personalise the

content• Always include a

CTA• Explain the

benefits• Be elegant

5. Imagery

6. Create a PS

Webinar Tasks

Webinar Tasks

1. Make sure you have segmented & cleaned your lists before sending any email

2. Write several subject line options before sending the email

3. Follow the 6 best practices & send an email to one of your segmented lists

Intouch Supporthttp://support.intouchcrm.co.uk/

https://www.facebook.com/intouchcrm

https://twitter.com/intouchcrm