Growing manderley

Growing Manderley Turf Products

Presented by:

Kenneth Asante, Daniel Fernandes, Stephen Papoutsis and Olivia Parker

Agenda

• Company History

• Target Markets

• Branding & Marketing

• Current Advertisements

• Recommendations

Company History• Founded by John Hope in 1960 in Kemptville,

Ontario

• Largest producer of sod in Canada

• 1990s began supplying turf for golf courses

• International supplier

• NSGA Green Certification

Target Markets

• Clear branding of missions and objectives

• Canada-wide, but local and provincial focuses

• Current advertisements through:

o Trade Shows

o Yellow Pages

o Classifieds

Analysis of Branding & Marketing

Analysis of Branding & Marketing

Positive

• Informative

• Directed to multiple customers

Negative

• Grayscale image

• Advertising channel

• Vibrant colour scheme builds brand equity

• Use branding to differentiate company

Analysis of Branding & Marketing

Current Advertisements

Current Advertisements

Current Advertisements

Recommendations1. Canadian pride

2. Accessible website

Recommendations

2. Accessible website

Recommendations

2. Accessible website

Recommendations

Clear, separate, and easy to distinguish selections

2. Accessible website

Recommendations

New “Canadian” logo

Keyboard navigation

Adjustable text size

Recommendations3. New print products and new channels

Recommendations3. New print products and new channels

Conclusion

• Use colour

• Improve website

• Use different advertising channels

• Be Canadian!

You will grow your business

Thank you!

Sources

• Sources