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Growing Manderley Turf Products
Presented by:
Kenneth Asante, Daniel Fernandes, Stephen Papoutsis and Olivia Parker
Agenda
• Company History
• Target Markets
• Branding & Marketing
• Current Advertisements
• Recommendations
Company History• Founded by John Hope in 1960 in Kemptville,
Ontario
• Largest producer of sod in Canada
• 1990s began supplying turf for golf courses
• International supplier
• NSGA Green Certification
Target Markets
• Clear branding of missions and objectives
• Canada-wide, but local and provincial focuses
• Current advertisements through:
o Trade Shows
o Yellow Pages
o Classifieds
Analysis of Branding & Marketing
Analysis of Branding & Marketing
Positive
• Informative
• Directed to multiple customers
Negative
• Grayscale image
• Advertising channel
• Vibrant colour scheme builds brand equity
• Use branding to differentiate company
Analysis of Branding & Marketing
Current Advertisements
Current Advertisements
Current Advertisements
Recommendations1. Canadian pride
2. Accessible website
Recommendations
2. Accessible website
Recommendations
2. Accessible website
Recommendations
Clear, separate, and easy to distinguish selections
2. Accessible website
Recommendations
New “Canadian” logo
Keyboard navigation
Adjustable text size
Recommendations3. New print products and new channels
Recommendations3. New print products and new channels
Conclusion
• Use colour
• Improve website
• Use different advertising channels
• Be Canadian!
You will grow your business
Thank you!
Sources
• Sources