Google AdWords Prep Quiz MKT 4170 DR. DON ROY. ROUND 1

Google AdWords Prep Quiz

MKT 4170DR. DON ROY

ROUND 1

1-1

It is estimated that ____ of searches each day have never been performed before.A.6%

B. 12%

C. 16%

1-2

_____ of consumers rely on search engines to get purchase information.A. 30%

B. 71%

C. 94%

1-3

At the Preference stage of the purchase funnel, search ads should:

A. Advertise using non-branded search terms

B. Advertise using branded keywordsC. Use ad copy to induce purchase

1-4

Which of the following is NOT a variable in determining Ad Rank?

A. Organic search resultsB. Amount bidC. Quality of ad copy

1-5

The “hot spot” for search engine results to be seen on a screen is the:A. Top left

B. Top right

C. Center above mid-screen

1-6

Although many consumers search for information online, _____ of purchases occur offline.A.39%

B. 68%

C. 93%

1-7

At the Recognition stage of the purchase funnel, search ads should:A. Advertise using non-branded search termsB. Advertise using branded keywordsC. Use ad copy to induce purchase

1-8

Image or text ads shown on Google partner sites are known as:

A.Search ads

B. Shopper ads

C. Display ads

1-9

Words used by people when making a query in the Google search engine are known as:A.Search terms

B. Keywords

C. Search extensions

1-10

The number of times an ad appears on a website is known as:

A.Click-throughs

B. Reach

C. Impressions

1-11

Paid search ads do NOT appear at the _____ of a search results page.

A.TopB. BottomC. Right column

1-12

The destination to which a searcher is taken when clicking on a PPC or display ad is the:A.Landing page

B. Home page

C. Extension page

ROUND 2

2-1

The average ad position that you should strive to attain is between:

A.1 and 3

B. 1 and 6

C. 1 and 8

2-2

 _____ is a scheduling method to show ads throughout the entire day to make sure that you don't spend your whole budget too early in the day.A. Accelerated delivery

B. Balanced delivery

C. Standard delivery

2-3

The best metric to track performance for ads placed on the search network is:A.Impressions

B. Clicks

C. Sales

2-4

Quality Score is a measure of the quality of keywords, ad copy, and landing page experience using a scale of:

A.1-5

B. 1-10

C. 1-20

2-5

The best metric to track performance for ads placed on the display network is:A.Impressions

B. Clicks

C. Sales

2-6

_____ is a scheduling method to show ads more quickly until the daily budget is reached.

A.Balanced delivery

B. Accelerated delivery

C. Standard delivery

2-7

What is the benefit of a high quality score?

A.Higher organic search result position

B. Higher CPC

C. Lower CPC

2-8

Product or service categories should be the basis for _____.

A.Ad groupsB. Site extensionsC. Campaigns

2-9

Additional info put into a search ad that could send searchers to specific pages on an advertiser’s website are:

A.Site extensions

B. Location extensions

C. Callout extensions

2-10

A related set of keywords and ads are known as a(n):A. Account

B. Ad group

C. Campaign

ROUND 3

3-1

Adjustments to bids CANNOT be raised or lowered based on:

A.Device

B. Operating system

C. Day of week

3-2

_____ lets a keyword trigger an ad to show when someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, and other relevant variations.

A. Negative match

B. Broad match

C. Exact match

3-3

Setting ____ can prevent ads from being served based on search terms that are irrelevant to the advertised product or service.

A.Negative keywords

B. Exact match keywords

C. Phrase match keywords

3-4

The keyword type that will most likely yield clicks from searchers most interested in what is being advertised is:

A.Phrase match

B. Exact match

C. Broad match

3-5

Which of the following statements about ad extensions is true?

A.Ad extensions make search ads more cluttered

B. Ad extensions add to the cost of an ad

C. Ad extensions make a search ad more noticeable by adding “bulk” to its physical appearance

3-6

Which of the following keyword types will likely yield the most clicks?A. Broad matchB. Phrase matchC. Exact match

3-7

The optimal number of keywords in an ad group is between:

A.3-10

B. 4-8

C. 5-20

3-8

Which of the following statements about keywords is true?

A.Related keywords form themes around which ad groups can be organized.

B. Related keywords form themes around which campaigns can be organized.

C. Keywords are not a factor in how ad groups or ad campaigns are organized.