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The online Word of Mouth

By

Wendy Tapia

Getting startedGetting started

• We have set up accounts in 3 main social networking websites:

Facebook– Facebook

– TwitterTwitter

– LinkedIn

• We are aware that there are many more regional succesful networking y g gsites, but these are the main current players.

What is it aboutWhat is it about

th ti ‘ h t d i i ht• answers the question ‘what are you doing right now?’ and it must be answered in only 130 characters phrase.

Whil F b k h id i l ti it f t• While Facebook has a wider social activity, from events,

quizzes, applications, photosquizzes, applications, photos…

h f i l ki fil• has a professional networking profile, we are currently using it for the Professional Accountancy and Professional Law Schools only.

Why the fuss?Why the fuss?

• Dynamic

• Casual

• Quick

M bilit• Mobility

• And our target loves being there!

What we are doingWhat we are doing

D di h ‘ h l’ l d 1 2 3 d• Depending on the ‘channel’ we upload 1, 2 or 3 messages a day

E d i li k• Every message posted contains a link

Th li k b i h d i b i• The link brings the student into our website

Al F b k h i• Also, every message on Facebook has an image

What can we post?What can we post?

A hi d hi !• Anything and everything!

• Students joining our network will be informed of EVERYTHING that• Students joining our network will be informed of EVERYTHING that is happening on Campus and outside…

• From deadlines, good luck wishes, new programmes, awards, upcoming events…. Etc… etc… etc…

• Plus any ideas, messages, images that YOU suggest!

LinkedInLinkedIn

D i f l h h l b• Due to its formal character, the messages are more elaborate

• We are currently developing ‘Groups’ to invite our contacts to join• We are currently developing Groups to invite our contacts to join them

Networking - connectingNetworking - connecting

• All networks are connected

• Facebook message, is simultaneously uploaded on FB and Twitter

• LinkedIn has an application that tell us what people are saying in Twitter

Benefits?Benefits?

P• Presence, presence, presence

• Interaction PR and direct contact with our customers yes: our• Interaction, PR and direct contact with our customers, yes: our prospective, current and graduate students

• Every click counts, every search counts

• International Marketing Executives: you can be benefit from this• International Marketing Executives: you can be benefit from this channel of communication as users and as marketers

We are preparingWe are preparing

A bl• A blog

• GHR Agenda – August• GHR Agenda August

• The creation of new groups within our existing accounts

• Include notes weekly in FB

• And our goal is to increase numbers of PROSPECTIVE STUDENTS!

Plan of actionsPlan of actions

S F b k/T i d dd !• Set up your own account on Facebook/Twitter and add us!

– Facebook.com/griffithcollegeFacebook.com/griffithcollege

– @griffithcollege

– Griffith College

• Provide a schedule or brief plan of your activities

• Send us pictures of your conferences, visits, chats…

• Invite every possible student to join our social network• Invite every possible student to join our social network