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This is a presentation I did a while ago in order to communicate a plan of action for SNS implementation.
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Th li W d f M th
B
The online Word of Mouth
By
Wendy Tapia
Getting startedGetting started
• We have set up accounts in 3 main social networking websites:
Facebook– Facebook
– TwitterTwitter
• We are aware that there are many more regional succesful networking y g gsites, but these are the main current players.
What is it aboutWhat is it about
th ti ‘ h t d i i ht• answers the question ‘what are you doing right now?’ and it must be answered in only 130 characters phrase.
Whil F b k h id i l ti it f t• While Facebook has a wider social activity, from events,
quizzes, applications, photosquizzes, applications, photos…
h f i l ki fil• has a professional networking profile, we are currently using it for the Professional Accountancy and Professional Law Schools only.
Why the fuss?Why the fuss?
• Dynamic
• Casual
• Quick
M bilit• Mobility
• And our target loves being there!
What we are doingWhat we are doing
D di h ‘ h l’ l d 1 2 3 d• Depending on the ‘channel’ we upload 1, 2 or 3 messages a day
E d i li k• Every message posted contains a link
Th li k b i h d i b i• The link brings the student into our website
Al F b k h i• Also, every message on Facebook has an image
What can we post?What can we post?
A hi d hi !• Anything and everything!
• Students joining our network will be informed of EVERYTHING that• Students joining our network will be informed of EVERYTHING that is happening on Campus and outside…
• From deadlines, good luck wishes, new programmes, awards, upcoming events…. Etc… etc… etc…
• Plus any ideas, messages, images that YOU suggest!
LinkedInLinkedIn
D i f l h h l b• Due to its formal character, the messages are more elaborate
• We are currently developing ‘Groups’ to invite our contacts to join• We are currently developing Groups to invite our contacts to join them
Networking - connectingNetworking - connecting
• All networks are connected
• Facebook message, is simultaneously uploaded on FB and Twitter
• LinkedIn has an application that tell us what people are saying in Twitter
Benefits?Benefits?
P• Presence, presence, presence
• Interaction PR and direct contact with our customers yes: our• Interaction, PR and direct contact with our customers, yes: our prospective, current and graduate students
• Every click counts, every search counts
• International Marketing Executives: you can be benefit from this• International Marketing Executives: you can be benefit from this channel of communication as users and as marketers
We are preparingWe are preparing
A bl• A blog
• GHR Agenda – August• GHR Agenda August
• The creation of new groups within our existing accounts
• Include notes weekly in FB
• And our goal is to increase numbers of PROSPECTIVE STUDENTS!
Plan of actionsPlan of actions
S F b k/T i d dd !• Set up your own account on Facebook/Twitter and add us!
– Facebook.com/griffithcollegeFacebook.com/griffithcollege
– @griffithcollege
– Griffith College
• Provide a schedule or brief plan of your activities
• Send us pictures of your conferences, visits, chats…
• Invite every possible student to join our social network• Invite every possible student to join our social network