Easy Business Secrets

Easy Business Secrets How To Build An Online Business And

Finally Retire From Money Worries

Find Your Twin

• Find someone who has 4 characteristics like

you

• Answer any of these questions:

– What is your family structure?

– Occupation? Industry?

– Hobbies or Interest?

– Favorite Food?

First pair

Wins a prize!!

Pam’s Journey

People Who Inspired Me

Ali Brown Lit The Fire

What Is Your Big Why?

• Knowing Your Why?

– Why do you want to succeed?

– What are your goals and deadline?

My Big Why

My Online Business:

• Wanted to feel like a “winner” and travel whenever

without financial worries

• Hit $10,000 before 30 years old

My Internet Marketing Business:

• Wanted to provide a platform for people to learn

internet marketing easily

• Educate 4 million people in 10 years

Know Your

Reasons To Succeed

• I want to be ______ by ___ 2012 because

___________

• I want to earn _______ by _____ 2012

• I want to feel _______

• I want to spend time with _____

• I want to be able to _______

10 Mins

Association We Support

The Branch Organization

– Burma Refugees

EBS Business Project

Why Participate

In A Competition?

• Get Started!

• Understand the process of building

an online business

• Ramp up your internet marketing

skills

Skills You Will Master

During Competition

• Marketing Skills

• Internet Marketing Skills

• Building A Team On A Small Budget

• Business Skills & Processes

• Sales Skills

What Do You Win?

• Pool Money!

• 1 hour face-to-face or phone session

with me (Worth RM2,000)

• Owning your first online business

Submission of Website

• Join http://www.facebook.com/pamsiow

• Post your website there

• Get your friends to like the link

• 50% votes, 50% evaluation by Pam

By Apr 16th, Monday – Submission

By Apr 23th, Monday – Competition Ends

Only For

New Websites

Evaluation of Website

Your websites will be evaluated based on

these factors:

•70% - Branding of website

•30% - Website’s SEO structure

Only For

New Websites

What Is Happening

During EBS?

• Identify your first online business

opportunity

• Learn the mindset shifts, online

marketing and business skills for

success

• Brainstorm and learn from other

business owners

• Build your network of business owners

Key Steps To Building A

Successful Business Online

1) Business Mindsets

2) Different Business Models

3) Identifying Business Opportunities

4) Joint Ventures Opportunities

5) A Powerful Brand For Conversion

6) Launching Your Website

7) Traffic Generation Techniques

Step I –

Success Is About….

Can You Do A

Head Stand?

Are You Willing

To Go On A

Limb?

Do Or Try?

Was Steve Jobs

A Try-er?

Success Starts

Internally

What Would You

ATTEMPT If You Knew

You Would NOT FAIL?

When Was The

LAST TIME You Did

Something FOR The

FIRST TIME?

Do You

DOUBT Your

OWN THOUGHTS?

Do You Take

ENOUGH RISKS To

Stay ALIVE?

Where Do You Draw

The Line BTW

The Possible & The

Impossible?

What Have You Packed To

Pursue Your Dream?

& What Are You Leaving

Behind?

Business Is

About…..

Business Is

About…..

Business Is

About…..

Step II –

Different Online

Business Models

Different Business Models

Model 1:

Referral Business

Referral Business

Characteristics of Referral Business:

•Do not own a product or service

•Gets paid for generating a lead / sale to a

business

•Based on a joint venture collaboration

Referral Business E.g.

Private Driving Instructors

Different Business Models

Model 2:

Start Your Own Biz /

Grow Existing Biz

Starting Your Own Business

Characteristics of Starting Your Own

Business:

•Have to own your own products / services

•Could be a mix of eCommerce / services

•Need backend preparation

www.singaporepilatesfitness.com.sg/

www.36-hr.com/

Different Business Models

Model 3:

eCommerce Business

eCommerce Business

Characteristics of eCommerce Business:

•Selling a range of products

•Need to sell “unique” products

•Logistics coordination required

eCommerce Store

eCommerce Store

Different Business Models

Model 4:

Internet Marketing

Consultant

Internet Marketing

Consultant

Characteristics of Becoming An

Internet Marketing Consultant

•Help other companies build a website that

generates leads

•Focusing on website creation, PPC and SEO

techniques

•You get paid for executing an online campaign

Step III –

Identifying Business

Opportunities

Step 1 – Identifying

Business Opportunities

• Benefits Of Google

• Identifying Your Business Opportunities

• Checking Out Competition

• Deciding On Business Model(s)

Benefits Of Google

• Google has changed how the world works

• They track every keyword that we type into

their search engine

• People are looking for their vendors or

simply finding out information

• Keywords are an indication of the interest

of the people

Understanding

Buying Keywords

• Keywords – ideas or intentions put down

into words and used to conduct research

online

• Buying Keyword – person expressing

interest to purchase a product / service

• Research Keyword – person simply

conducting research on information but

does not amount to a future purchase

Tara Internet Business

What are the buying keywords for Tara

Internet Business?

Brainstorming

For Biz Opportunities

Use these words to brainstorm:

•Learn

•Lessons

•Tips

•Buy

•Sale

•Courses

•How to

•Online Store

Brainstorming

By Interests

• Write down all your hobbies / interests /

work experience / fascinating trend

• Type in the most general keyword / idea

into the tool

• Observe the ideas / interests that are

being generated

Brainstorming For Your

Existing Business

• Type in all your different products and

services

• Check out the demand / competition for

each product / service

• Identify the low-hanging fruits and choose

to focus on them

Conducting Research

1. Checking Demand

2. Evaluating Competitiveness Online

3. Identifying Opportunities (Keywords) with

high demand and least competition

4. That becomes your low hanging fruit

business opportunity

What Am I Going To Do

With The Keywords?

• These buying keywords will form:

– Your domain name

– Your website menu tabs

– Keywords that you use in Google PPC

(Advertisements)

– Keywords to structure your website to allow your

website to be found on Page 1

1) Buying Keywords &

Demand

• Go to Google Adwords Keyword Tool (resource page)

• Adjust Preferences:

• Select your preferred country

• Click on View -> Customize Columns

• Un-Select Global Searches And Competition

• Click Save

Change country

Select the country

that you want to find out

demand about a

product or service

Change tab

Click on Columns,

Unselect Competition &

Global Monthly Searches

Identify Buying Keywords

Look through the keywords

And identify the buying

keywords with high demand

Take note: No need to put

your country inside because

it is already in Malaysia

search engine

Untick Broad & Tick Exact

How To Decide The

Numbers For Demand?

• Exact Numbers – means exact number of

people searching for that keyword

• Usually 20% - 30% more demand is

occurring

• Question: how many customers do you

need to be profitable?

• 50 & above searches is good enough for

your first business opportunity

Why Analyze Competition?

• Competition – websites that you are going to

compete against

• How are you going to compete?

– Branding – Are you a better brand?

– Being Found – Can you get found first?

Competition

• Go to Google.com and type your buying

keywords

• Analyze the websites on Page 1 & 2:

1. The quality of websites

2. Direct competition or online classifieds?

3. Quantity of the high quality websites

What About New Products /

Services?

• What if your product or service does not have

any searches? For new products or services…

• Search by ideal target market instead

Find Your Business

Opportunity Now

• Identify 7-10 buying keywords

• Identify the buying keywords for your selected business

opportunity

• Write down all the demand for each keywords

• What type of business model are you going to set up?