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Easy Business Secrets How To Build An Online Business And
Finally Retire From Money Worries
Find Your Twin
• Find someone who has 4 characteristics like
you
• Answer any of these questions:
– What is your family structure?
– Occupation? Industry?
– Hobbies or Interest?
– Favorite Food?
First pair
Wins a prize!!
Pam’s Journey
People Who Inspired Me
Ali Brown Lit The Fire
What Is Your Big Why?
• Knowing Your Why?
– Why do you want to succeed?
– What are your goals and deadline?
My Big Why
My Online Business:
• Wanted to feel like a “winner” and travel whenever
without financial worries
• Hit $10,000 before 30 years old
My Internet Marketing Business:
• Wanted to provide a platform for people to learn
internet marketing easily
• Educate 4 million people in 10 years
Know Your
Reasons To Succeed
• I want to be ______ by ___ 2012 because
___________
• I want to earn _______ by _____ 2012
• I want to feel _______
• I want to spend time with _____
• I want to be able to _______
10 Mins
Association We Support
The Branch Organization
– Burma Refugees
EBS Business Project
Why Participate
In A Competition?
• Get Started!
• Understand the process of building
an online business
• Ramp up your internet marketing
skills
Skills You Will Master
During Competition
• Marketing Skills
• Internet Marketing Skills
• Building A Team On A Small Budget
• Business Skills & Processes
• Sales Skills
What Do You Win?
• Pool Money!
• 1 hour face-to-face or phone session
with me (Worth RM2,000)
• Owning your first online business
Submission of Website
• Join http://www.facebook.com/pamsiow
• Post your website there
• Get your friends to like the link
• 50% votes, 50% evaluation by Pam
By Apr 16th, Monday – Submission
By Apr 23th, Monday – Competition Ends
Only For
New Websites
Evaluation of Website
Your websites will be evaluated based on
these factors:
•70% - Branding of website
•30% - Website’s SEO structure
Only For
New Websites
What Is Happening
During EBS?
• Identify your first online business
opportunity
• Learn the mindset shifts, online
marketing and business skills for
success
• Brainstorm and learn from other
business owners
• Build your network of business owners
Key Steps To Building A
Successful Business Online
1) Business Mindsets
2) Different Business Models
3) Identifying Business Opportunities
4) Joint Ventures Opportunities
5) A Powerful Brand For Conversion
6) Launching Your Website
7) Traffic Generation Techniques
Step I –
Success Is About….
Can You Do A
Head Stand?
Are You Willing
To Go On A
Limb?
Do Or Try?
Was Steve Jobs
A Try-er?
Success Starts
Internally
What Would You
ATTEMPT If You Knew
You Would NOT FAIL?
When Was The
LAST TIME You Did
Something FOR The
FIRST TIME?
Do You
DOUBT Your
OWN THOUGHTS?
Do You Take
ENOUGH RISKS To
Stay ALIVE?
Where Do You Draw
The Line BTW
The Possible & The
Impossible?
What Have You Packed To
Pursue Your Dream?
& What Are You Leaving
Behind?
Business Is
About…..
Business Is
About…..
Business Is
About…..
Step II –
Different Online
Business Models
Different Business Models
Model 1:
Referral Business
Referral Business
Characteristics of Referral Business:
•Do not own a product or service
•Gets paid for generating a lead / sale to a
business
•Based on a joint venture collaboration
Referral Business E.g.
Private Driving Instructors
Different Business Models
Model 2:
Start Your Own Biz /
Grow Existing Biz
Starting Your Own Business
Characteristics of Starting Your Own
Business:
•Have to own your own products / services
•Could be a mix of eCommerce / services
•Need backend preparation
www.singaporepilatesfitness.com.sg/
www.36-hr.com/
Different Business Models
Model 3:
eCommerce Business
eCommerce Business
Characteristics of eCommerce Business:
•Selling a range of products
•Need to sell “unique” products
•Logistics coordination required
eCommerce Store
eCommerce Store
Different Business Models
Model 4:
Internet Marketing
Consultant
Internet Marketing
Consultant
Characteristics of Becoming An
Internet Marketing Consultant
•Help other companies build a website that
generates leads
•Focusing on website creation, PPC and SEO
techniques
•You get paid for executing an online campaign
Step III –
Identifying Business
Opportunities
Step 1 – Identifying
Business Opportunities
• Benefits Of Google
• Identifying Your Business Opportunities
• Checking Out Competition
• Deciding On Business Model(s)
Benefits Of Google
• Google has changed how the world works
• They track every keyword that we type into
their search engine
• People are looking for their vendors or
simply finding out information
• Keywords are an indication of the interest
of the people
Understanding
Buying Keywords
• Keywords – ideas or intentions put down
into words and used to conduct research
online
• Buying Keyword – person expressing
interest to purchase a product / service
• Research Keyword – person simply
conducting research on information but
does not amount to a future purchase
Tara Internet Business
What are the buying keywords for Tara
Internet Business?
Brainstorming
For Biz Opportunities
Use these words to brainstorm:
•Learn
•Lessons
•Tips
•Buy
•Sale
•Courses
•How to
•Online Store
Brainstorming
By Interests
• Write down all your hobbies / interests /
work experience / fascinating trend
• Type in the most general keyword / idea
into the tool
• Observe the ideas / interests that are
being generated
Brainstorming For Your
Existing Business
• Type in all your different products and
services
• Check out the demand / competition for
each product / service
• Identify the low-hanging fruits and choose
to focus on them
Conducting Research
1. Checking Demand
2. Evaluating Competitiveness Online
3. Identifying Opportunities (Keywords) with
high demand and least competition
4. That becomes your low hanging fruit
business opportunity
What Am I Going To Do
With The Keywords?
• These buying keywords will form:
– Your domain name
– Your website menu tabs
– Keywords that you use in Google PPC
(Advertisements)
– Keywords to structure your website to allow your
website to be found on Page 1
1) Buying Keywords &
Demand
• Go to Google Adwords Keyword Tool (resource page)
• Adjust Preferences:
• Select your preferred country
• Click on View -> Customize Columns
• Un-Select Global Searches And Competition
• Click Save
Change country
Select the country
that you want to find out
demand about a
product or service
Change tab
Click on Columns,
Unselect Competition &
Global Monthly Searches
Identify Buying Keywords
Look through the keywords
And identify the buying
keywords with high demand
Take note: No need to put
your country inside because
it is already in Malaysia
search engine
Untick Broad & Tick Exact
How To Decide The
Numbers For Demand?
• Exact Numbers – means exact number of
people searching for that keyword
• Usually 20% - 30% more demand is
occurring
• Question: how many customers do you
need to be profitable?
• 50 & above searches is good enough for
your first business opportunity
Why Analyze Competition?
• Competition – websites that you are going to
compete against
• How are you going to compete?
– Branding – Are you a better brand?
– Being Found – Can you get found first?
Competition
• Go to Google.com and type your buying
keywords
• Analyze the websites on Page 1 & 2:
1. The quality of websites
2. Direct competition or online classifieds?
3. Quantity of the high quality websites
What About New Products /
Services?
• What if your product or service does not have
any searches? For new products or services…
• Search by ideal target market instead
Find Your Business
Opportunity Now
• Identify 7-10 buying keywords
• Identify the buying keywords for your selected business
opportunity
• Write down all the demand for each keywords
• What type of business model are you going to set up?