View
215
Download
0
Category
Preview:
Citation preview
Digital Planet 2004The Global Information Economy
What’s New?
May 18, 2004
Athens, Greece
Digital Planet 2002 & Before
Digital Planet 2004
- Data updated every two years - Data updated every six months
- Historical data - Historical + Forecast data
- 50 countries - 69 countries
- IT industry data - IT and vertical industry data
- Hard copy report or PDF only - Multiple formats
- Cost $75 - Free for basic level pdf - Charge for more detail; PDF + data in Excel Workbook format - Charge for custom analysis
How will it work? Joint effort between WITSA and Global Insight, Inc.
GI provides WITSA with basic level data free
WITSA produces hard copy report – Fall 2004
Basic and detailed reports available via Web
WITSA and GI share in revenues
Opportunities for WITSA
Tap into Global Insights’ client base
Expand readership of Digital Planet
Raise visibility of WITSA and our members
Provide a tool for reinforcing credibility and supporting policy positions
Opportunities for WITSA Members
Visibility in Digital Planet
Quarter-page country profiles at a nominal price
Discounts on GI data services for your member companies
Sample Country Profile Association profile
Industry highlights (e.g., number of ICT companies, revenues)
Key trends and issues
Other Income Sources High level sponsors
Advertisements
Next Steps WITSA member communication re Country
Profiles – early June
Country Profiles due – mid-July
Secure sponsors and advertisers – June/July
Report Production – August
Release – WITSA Fall Meeting
Questions?
Monica WelchWITSA Marketing Director+1 703 284 5315mwelch@itaa.org
Recommended