Detroit Rebranding

D E T R O I T C I T Y B R A N D I N G \ \\ \

Don’t call it a comeback

D E T R O I T C I T Y B R A N D I N G \ \\ \

Don’t call it a comeback

D E T R O I T C I T Y B R A N D I N G \ \\ \

The birthplace of American innovation

D E T R O I T C I T Y B R A N D I N G \ \\ \

is at the forefront again. Representing whats next

for 21st century cities

D E T R O I T C I T Y B R A N D I N G \ \\ \

Lean, green and reinvented,

Detroit is attracting businesses and people from around the world

D E T R O I T C I T Y B R A N D I N G \ \\ \

D E T R O I T C I T Y B R A N D I N G \ \\ \

looking to be at the epicenter of innovation and to take part in the building of tomorrow.

D E T R O I T C I T Y B R A N D I N G \ \\ \

D E T R O I T C I T Y B R A N D I N G \ \\ \

D E T R O I T C I T Y B R A N D I N G \ \\ \

Charting a new course, the best are digging in, with a spirit only made in Detroit.

D E T R O I T C I T Y B R A N D I N G \ \\ \

D E T R O I T C I T Y B R A N D I N G \ \\ \

After decades of decline Detroit is poised to remerge on the world stage. The city is transforming as seemlingly endless opportunities to rebuild a city for the 21st century have attracted a young , diverse and innovative citizenry of professionals and entrepeneurs.

Now is the time to project the new direction of Detroit to the world. This brand identity is central in that effort .

MISSION STATEMENT

D E T R O I T C I T Y B R A N D I N G \ \\ \

Momentum. Innovation. Reinvention. Resiliency. These are the attributes of Detroit communicated with this mark.

LOGO

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COLOR PALETTE

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TYPEFACES

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PHOTOSTYLES

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CITY BANNERS

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NEIGHBORHOOD/EVENT BANNERS

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ENVIRONMENTAL

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SIGNAGE / WAYFINDING

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TRANSPORTATION

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