PANO- REBRANDING 2014

Dacey HorohoePublic Relations Campaigns/Comm 452

Dr. Jennifer Wood

So what exactly does rebranding mean?

Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors.

Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords.

The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

According to whatis.com:

PANO Current Logo

Since 1984 (founding of PANO) this logo has been in place.

What else are we missing?!?!?!

Vision: We envision a vibrant, thriving community where people realize their highest aspirations.

Mission: PANO leads Pennsylvania's Community Benefit Sector to achieve its fullest potential.

In 2013, PANO approved a new mission and vision statement as follows:

Oh, that’s it a new LOGO!

Revisiting slide number 2, if you recall, rebranding entailed:

the creation of a new look and feel for an established product in order to differentiate the product from its

competitors.

*Since the updated mission and vision statement takes care of the new feel, the new logo along with the creation

of other materials will help create the overall feel of a REBRAND.*

Local Events with involved nonprofits: Give various nonprofits balloons to hand out

(expos, street fairs, information sessions etc.)

External promotionalProduct ideas

Provide legislation, and all other government officials tote bags to use for various shopping

activities!!

Biking waterbottles can be given to nonprofits involved in maintaining physical fitness in their

communities!

Internal Materials

When rebranding, it is VITAL that all employees are aware of the rebrand. Ensuring that all internal pieces are using the new colors, logos and any other creative changes will help the process become more cohesive.

Letterhead

Community Materials

Poster to advertise monthly themed meeting talked about in the 2014-2017 Strategic Plan

Poster

Postcard will be sent out in all 64 counties (discount for mass quantities)

Community Wide PANO

Informational Postcard

Will show support for PANO and can have other organization logos that belong to PANO

printed on the sides

Small lawn sign