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Rebranding for the great city of Detroit, Michigan
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D E T R O I T C I T Y B R A N D I N G \ \\ \
Don’t call it a comeback
D E T R O I T C I T Y B R A N D I N G \ \\ \
Don’t call it a comeback
D E T R O I T C I T Y B R A N D I N G \ \\ \
The birthplace of American innovation
D E T R O I T C I T Y B R A N D I N G \ \\ \
is at the forefront again. Representing whats next
for 21st century cities
D E T R O I T C I T Y B R A N D I N G \ \\ \
Lean, green and reinvented,
Detroit is attracting businesses and people from around the world
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
looking to be at the epicenter of innovation and to take part in the building of tomorrow.
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
Charting a new course, the best are digging in, with a spirit only made in Detroit.
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
After decades of decline Detroit is poised to remerge on the world stage. The city is transforming as seemlingly endless opportunities to rebuild a city for the 21st century have attracted a young , diverse and innovative citizenry of professionals and entrepeneurs.
Now is the time to project the new direction of Detroit to the world. This brand identity is central in that effort .
MISSION STATEMENT
D E T R O I T C I T Y B R A N D I N G \ \\ \
Momentum. Innovation. Reinvention. Resiliency. These are the attributes of Detroit communicated with this mark.
LOGO
D E T R O I T C I T Y B R A N D I N G \ \\ \
COLOR PALETTE
D E T R O I T C I T Y B R A N D I N G \ \\ \
TYPEFACES
primary secondaryTrade Gothic LH EXtendedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
!"#$%&'()*+,-$%&'./012!34567-89:;<=(>?@ABCD)EFG#H%&$IJKL*MNO"+'PQRSTUVWXYZ[\]^_
Trade GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
!"#$%&'()*+,-#.$/01')2$345678!9:1;<=->?@AB(CDEFGHI)J3.#K%&$LM20*NOP"+'/QRSTUVWXYZ[\]^_
D E T R O I T C I T Y B R A N D I N G \ \\ \
PHOTOSTYLES
D E T R O I T C I T Y B R A N D I N G \ \\ \
CITY BANNERS
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
NEIGHBORHOOD/EVENT BANNERS
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
ENVIRONMENTAL
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
SIGNAGE / WAYFINDING
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
TRANSPORTATION
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
D E T R O I T C I T Y B R A N D I N G \ \\ \
