Designing Organizations with Information Technology

DOITDOIT

Designing OrganizationsDesigning Organizationswithwith

Information TechnologyInformation Technology

DOIT

MIS 7520MIS 7520

DOITDOIT

Where this course fitsWhere this course fitsStrategy

OrganizationalStructure & Design

OrganizationalProcess Design

System Design

Database Design

Concepts &Introduction

Implementation& Experience

MIS 7500/M3 ISM

MIS 7550

MIS 7520

DOITDOIT

Concepts into PracticeConcepts into PracticeApplying information systems strategically:

•AA/Sabre•Baxter/ASAP•MLPFS/CMA•Otis/Otisline

StrategyStrategy WorkingSystemsWorkingSystems

Concept Detail

• Strategy formation is only (a small) part of the problem...

• ... it’s implementation that makes strategies successful.

ProcessDesign

ProcessDesign

SystemDesign

SystemDesign PrototypesPrototypes

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Focus of this courseFocus of this course

StrategyProcessDesign

SystemDesign

Prototypes

Applying information systems strategically:

WorkingSystems

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Focus of this courseFocus of this course

Strategy ProcessDesign

ProcessDesign

SystemDesign

Prototypes

Applying information systems strategically:

WorkingSystems

• ...by designing IT-supported processes

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Focus of this courseFocus of this course

Strategy ProcessDesign

ProcessDesign

SystemDesign

SystemDesign

Prototypes

Applying information systems strategically:

WorkingSystems

• ...by designing IT-supported processes

• ...using process and system design techniques

DOITDOIT

Focus of this courseFocus of this course

Strategy ProcessDesign

ProcessDesign

SystemDesign

SystemDesign PrototypesPrototypes

Applying information systems strategically:

WorkingSystems

• ...by designing IT-supported processes

• ...using process and system design techniques

• ...to build databases that do the (right) real work

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Conceptual FrameworkConceptual FrameworkTwo key dimensionsTwo key dimensions

Business issues vs. technology issuesWhat part of the problem is business and what part

technology?

External vs. internal issuesIs this something my organization can control?

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Organizing FrameworkOrganizing FrameworkBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

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Business UnitBusiness UnitBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

• Operations• Org’l

structure• Incentives

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Business UnitBusiness UnitBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

• Operations• Org’l

structure• Incentives

• Info. systems• Systems

design

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External changesExternal changesBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

• Operations• Org’l

structure• Incentives

• Info. systems• Systems

design

• Market change

• Competitive position

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External changesExternal changesBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

• Operations• Org’l

structure• Incentives

• Info. systems• Systems

design

• Market change

• Competitive position

• Technology change

• New products

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Market ContextMarket ContextBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

• Operations• Org’l

structure• Incentives

• Info. systems• Systems

design

• Technology change

• New products

MarketDynamics

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Organizational Organizational BackgroundBackground Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

MarketDynamics

OrganizationalContext

• Info. systems• Systems

design

• Technology change

• New products

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I/S IssuesI/S IssuesBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

MarketDynamics

OrganizationalContext

InformationSystems

• Technology change

• New products

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Technology DevelopmentTechnology DevelopmentBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

MarketDynamics

OrganizationalContext

TechnologyEvolution

InformationSystems

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Market shifts/CompetitionMarket shifts/CompetitionBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

MktOrg

I/S T

Market Chg.

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Require a responseRequire a responseBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

MktOrg

I/S T

Market Chg.

OrganizationalResponse

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Technology Change Technology Change affects bothaffects both Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

MktOrg

I/S T

Market Chg.

OrganizationalResponse

T Chg.

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Framework DynamicsFramework DynamicsBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

MktOrg

I/S T

Market Chg.

OrganizationalResponse

T Chg.

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Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

Market Chg.

DOITDOIT

Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

Market Chg.Strategy

DOITDOIT

Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

Market Chg.

OrganizationalResponse

ProcessDesign

Strategy

DOITDOIT

Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

Market Chg.

OrganizationalResponse

ProcessDesign

Strategy

I/SDesign

DOITDOIT

Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

T Chg.

Market Chg.

OrganizationalResponse

ProcessDesign

Strategy

I/SDesign

DOITDOIT

Process Design & System Process Design & System DesignDesign Business

Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

T Chg.

Market Chg.

ResponseProcess

ProcessDesign

Strategy

I/SDesign

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Design & Analysis ToolsDesign & Analysis ToolsBusiness Issues

Technology Issues

Market Focus

Internal External

Management Focus

Mkt

T

Org

I/S

T Chg.

Market Chg.

ResponseProcess

ProcessAnalysis

ProcessAnalysis

Strategy

I/SDesignTools

I/SDesignTools

SoftwareTools

SoftwareTools

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What are your objectives?What are your objectives?

Understandorganizational

prototyping

I want to design systems

I want to learn Access

& HTML

Technical SoftwareManagerial

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Focus of this courseFocus of this course

Organizationalprototyping

DesignTools

SoftwareTools

Tools

Software

Management

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Learning ObjectivesLearning Objectives

Redesign Devel. trends Context

Organizationalprototyping

DesignTools

SoftwareTools

Tools SoftwareManagement

DSD/ERDs DFDs Proc. maps

Access, Web

New S/W Integration

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26 discussion hours to...26 discussion hours to...

Become familiar with the software Gain experience with the design tools Understand implications of prototyping

This is your chance to make and learn This is your chance to make and learn from the mistakes that would cost you from the mistakes that would cost you money or even your job two years from money or even your job two years from now.now.

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Prototype #1

PrototypingPrototyping

ProblemDefinition

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Prototype #1

PrototypingPrototyping

ProblemDefinition

ProcessMapping

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Prototype #1

PrototypingPrototyping

ProblemDefinition

ProcessMapping

Data FlowDiagrams

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Prototype #1

PrototypingPrototyping

ProblemDefinition

ProcessMapping

Data FlowDiagrams

ER Diagrams

DOITDOIT

Prototype #1

PrototypingPrototyping

ProblemDefinition

Prototype #2

ProcessMapping

Data FlowDiagrams

ER Diagrams

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Prototype #1

PrototypingPrototyping

ProblemDefinition

Prototype #2

Prototype #3

ProcessMapping

Data FlowDiagrams

ER Diagrams

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Three phases to the Three phases to the coursecourse Tools and Software

»ERDs, DFDs, Process mapping»Exercises & Assignments

Apply tools under controlled conditions

»MAG Services case»Experience with collaborative software

Apply tools in the real world»Project proposals and prototypes

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What makes a good What makes a good project?project? Strategic importance Process focus I/T leverage Familiarity and/or access Commitment/interest Definable scope

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Questions?Questions?

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Designing OrganizationsDesigning Organizationswithwith

Information TechnologyInformation Technology

DOIT

MIS 7520MIS 7520

DOITDOIT

...extra slides......extra slides...

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Conceptual FrameworkConceptual FrameworkTwo key dimensionsTwo key dimensions

Business issues vs. technology issuesIs this a business problem or a technology

problem?

External vs. internal issuesIs this something my organization can

control?

DOITDOIT

Brief connections historyBrief connections history

Babson Campus

Classroom

Computer Lab

Dorm Room

File Server

19931993

DOITDOIT

Brief connections historyBrief connections history

Babson Campus

Home

Classroom

Computer Lab

Dorm Room

File Server

Notes Server

Modem:Notes

19941994

DOITDOIT

Brief connections historyBrief connections history

Babson Campus Office

Home

Classroom

Computer Lab

Dorm Room

Web Server

Notes Server

IP: Web,Notes

ISP: Web, Notes

Modem:Notes

19951995

DOITDOIT

Connections project goalConnections project goal

Every piece of paper you need...

Babson Campus Office

Home

Classroom

Computer Lab

Dorm Room

Web Server

Notes Server

IP: Browser

ISP: Browser

Modem:Browser

19961996

File Server