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8/10/2019 DATA ANALYSIS Godrej
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ANALYSIS OF DATA
Dividing Respondents according to Gender
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Gender of Respondents Percentage
Male 53%
Female 47%
Table- A
Pie Chart - 1
Interpretation:
This Pie Chart-1 shows the percentage of Male and Female who visited theGodrej Interio Showroom. The percentage for Male is 53% and Female is 47%.
Dividing Respondents according to Age
Male53%
Female47%
Gender
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Age Group of Respondents Percentage
Less than 20 years 9%
20 yrsLess than 30 yrs 27%
30 yrsLess than 40 yrs 33%40 yrs and above 31%
TableB
Bar Graph - 1
Interpretation:
The above Bar graph -1 depicts the total number of customers divided on the
basis of the age group they belong to. The percentage of customers under 20 age
group is 9%, 20 to 30 age group is 27%, 30 to 40 age group is 33% and 40 or
above age group is 31%.
Dividing Respondents according to Marital Status
0
5
10
15
20
25
30
35
Less than 20 yrs 20 yrs - 30 yrs 30 yrs - 40 yrs 40 yrs & more
Age group
Age group
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Marital Status of the Respondents Percentage
Unmarried 35%
Married 62%
Divorced 1%Widow 2%
Table - C
Pie Chart - 2
Interpretation:
This Pie chart - 2 depicts the total number of customers divided on the basis of
their Marital Status. 62% of customers are married, 35% Unmarried and 1%
Divorce and 2% widow.
Dividing Respondents according to Occupation
35%
62%
1% 2%
Marital Status
Unmarried
Married
Divorced
Widow
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TableD
Bar Graph - 2
Interpretation:
The Bar Graph-2 shows that the major parts of the customers are Gov.
Employee whom percentage is 34%. Housewife is 11%, Businessman 20%,
Professional 21%, Private Employee 13% and only 1% is Student.
21
13
34
1
11
20
0
5
10
15
20
25
30
35
40
Professional Private
Employee
Gov.Employee Student Housewife Businessman
Occupation
Occupation of the Respondents Percentage
Professional 21
Private Employee 13Government Employee 34
Student 1
Housewife 11
Businessman 20
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Dividing Respondents according to Annual Income
Annual Income of the Respondents Percentage
Less than 3 lakhs 27%
3 lakhsless than 6 lakhs 41%
6 lakhs and more 32%
TableE
Chart3
Interpretation:
The above chart - 3 depicts the total number of customers divided on the basisof their Annual Income. Analyzing the above chart it is easily seen that the
Annual income of maximum customers are high. The percentage of the income
range ( 3lakhs 6 lakhs) is 41%, 6 lakhs and higher is 32% and less than 3
lakhs is 27%.
27%
41%
32%
Annual Income
Less than 3 lakhs 3 lakhs - less than 6 lakhs 6 lakhs & more
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QUESTIONNARIE ANALYSIS:
1) What comes in your mind when you hear the word Godrej Interio?
OPTIONS TOTAL NUMBER OFRESPONDENTS PERCENTAGE
FURNITURE 43 43%
APPLIANCES 27 27%
SAFE 18 18%
OTHERS 12 12%
Interpretation:
43% of Respondents stated that they know Godrej Interio for its wide range
of Furniture.27% of Respondents stated that they know Godrej Interio for its
different types of appliances such as washing machine, refrigerator etc.18%
of Respondents said that they know the Godrej Interio brand for a long time
for its Safes.12% said that they know Godrej for some other reasons.
43%
27%
18%
12%
Which Godrej Product came into your mind?
Furniture
Appliances
Safe
Others
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2) Which source you utilize to search information about Godrej Interio
products?
OPTIONS TOTAL NUMBER OF
RESPONDENTS
PERCENTAGE
Newspapers 41 41%
Social contacts 13 13%
Television 29 29%
Sales persons 17 17%
Interpretation:
The above graph shows that 41% Respondents utilize the information about
Godrej Interio from newspaper, 29% from television, 17% from sales persons
and 13% from different social contacts.
41
13
29
17
0
5
10
15
20
25
30
35
40
45
Newspaper Social contacts Television Sales person
Customer View
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3) Have you purchased any Godrej Interio product?
OPTIONS TOTAL NUMBER OF
RESPONDENTS
PERCENTAGE
YES 69 69%
NO 31 31%
Bar Graph- 5
Interpretation:
69% Respondents purchased Godrej Interio product. 31% Respondents did not
purchase any product yet.
0
10
20
30
40
50
60
7080
Yes No
Have you purchased any Godrej Interio product?
Yes
No
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4) Do you have any future plan to purchase Godrej Interio products?
OPTIONS TOTAL NUMBER OF
RESPONDENTS
PERCENTAGE
YES 73 73%
NO 27 27%
Interpretation:
73% Respondents said that they have plan to purchase Godrej furniture in
future. Only 27% Respondents yet not decide anything.
83%
17%
0
10
20
30
40
50
60
70
80
Yes No
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5) Rank the following market segmentation bases according to your own
choice.
Market Segmentation
BasesRank 1 Rank 2 Rank 3 Rank 4
Demographic Segmentation 12 14 28 46
Economic Segmentation 35 25 21 19
Benefit Segmentation 22 31 27 20
Psychographic
Segmentation31 30 24 15
0%
20%
40%
60%
80%
100%
Rank 4
Rank 3
Rank 2
Rank 1
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Interpretation:
12% respondents assigned rank 1 against the demographic market segmentation
base. 14% respondents assigned rank 2 against the demographic market
segmentation base. 28% respondents assigned rank 3 against the demographic
market segmentation base. 46% respondents assigned rank 4 against the
demographic market segmentation base.
35% respondents assigned rank 1 against the economic market segmentation
base. 25% respondents assigned rank 2 against the economic market
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rank 1Rank 2
Rank 3Rank 4
Psychographic
Segmentation
Benefit Segmentation
Economic Segmentation
Demographic Segmentation
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segmentation base. 21% respondents assigned rank 3 against the economic
market segmentation base. 19% respondents assigned rank 4 against the
economic market segmentation base.
22% respondents assigned rank 1 against the benefit market segmentation base.
31% respondents assigned rank 2 against the benefit market segmentation base.27% respondents assigned rank 3 against the benefit market segmentation base.
20% respondents assigned rank 4 against the benefit market segmentation base.
31% respondents assigned rank 1 against the psychographic market
segmentation base. 30% respondents assigned rank 2 against the psychographic
market segmentation base. 24% respondents assigned rank 3 against the
psychographic market segmentation base. 15% respondents assigned rank 4
against the psychographic market segmentation base.
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6. Which base you consider as the most important one for Godrej
Interio?
Options TOTAL NUMBER OF
RESPONDENTS
PERCENTAGE
Demographic
Segmentation13 13%
Economic Segmentation 33 33%
Benefit Segmentation 31 31%
Psychographic
Segmentation23 23%
Table-6
Bar Graph- 7
Interpretation:
The bar graph-7 shows that 33% Respondents who visited Godrej Interio
showroom are attracted by different advertisement and sales promotion (31%)
of Godrej. 9% by personal selling, 3% by direct marketing and 24% by the
publicity made by Godrej interio. So advertisement is an important part for
Godrej Interio to attract the people.
0
5
10
15
20
25
30
35
Demographic Economic Benefit Psychographic
Which element is important for Godrej Interio?
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7. Select an answer as per your own choice:-
a) Godrej Interio Advertisements are really impressing.
OPTIONSTOTAL NUMBER OF
RESPONDENTSPERCENTAGE
AGREE 77 77%
SOME HOW AGREE 15 15%
NOT AGREE 8 8%
Table -7
Bar Graph - 8
Interpretation:
The bar graph-8 shows that 77% Respondents like Godrej Interio
advertisements, 15% thinks its not so good and 8% think that the advertises are
not impressive.
0
10
20
3040
50
60
70
80
90
Agree Somehow agree Not agree
"Godrej Intero Advertisement are reallyimpressing"
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b) Godrej Interio successfully attracts customers through its sales
promotion schemes.
OPTIONS
TOTAL NUMBER OF
RESPONDENTS PERCENTAGE
AGREE 81 81%
SOME HOW AGREE 10 10%
NOT AGREE 9 9%
Table8
Bar Graph - 9
Interpretation:
The bar graph-8 shows that 81% Respondents like Godrej Interio
advertisements, 10% thinks its not so good and 9% think that the advertises are
not impressive.
0
10
20
30
40
50
60
70
80
90
Agree Somehow agree Not agree
"Godrej Intero sucessfully attracts customersthrough it's sales promotion"
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c) Sales persons of Godrej Interio showrooms are very helpful to the
customers.
OPTIONS
TOTAL NUMBER OF
RESPONDENTS PERCENTAGE
AGREE 91 91%
SOME HOW AGREE 7 7%
NOT AGREE 2 2%
Table9
Bar Graph - 10
Interpretation:
The bar graph-10 shows that 91% Respondents are very happy with the sales
executives of Gdrej Interio, 7% thinks they are not so good and ony 2% are not
satisfied with them.
0
10
20
30
40
50
60
70
80
90
100
Agree Somehow agree Not agree
"Sales persons of Godrej are very helpful"
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d) Godrej Interio successfully utilizes direct marketing to reach
customers.
OPTIONS
TOTAL NUMBER OF
RESPONDENTS PERCENTAGE
AGREE 41 41%
SOME HOW AGREE 23 23%
NOT AGREE 36 36%
Table - 10
Bar Graph -11
Interpretation:
The above graph shows that 41% Respondents agree with direct marketing by
Godrej Interio, 23% thinks are somehow agree and 36% are not agree with the
utilization of direct marketing by Godrej Interio.
0
5
10
15
20
25
30
35
40
45
Agree Somehow agree Not agree
"Godrej Intero sucessfully utilizes directmarketing to reach customer"
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e) Godrej Interio effectively utilizes publicity as a promotion mix
elements
OPTIONSTOTAL NUMBER OF
RESPONDENTSPERCENTAGE
AGREE 53 53%SOME HOW AGREE 31 31%
NOT AGREE 16 16%
Table-11
Graph - 12
Interpretation:
The above graph shows that 53% Respondents agree with the utilization of
publicity as a promotion mix by Godrej Interio, 31% are somehow agree and
16% are not agree with.
0
10
20
30
40
50
60
Agree Somehow agree Not agree
"Godrej Intero effectively utilizes publicity as a
promotion mix"
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f) The integrated impact of all the promotional tools utilized by Godrej
Interio creates loyal customer
OPTIONS TOTAL NUMBER OFRESPONDENTS
PERCENTAGE
AGREE 61 61%
SOME HOW AGREE 26 26%
NOT AGREE 13 13%
Table 2
Interpretation:
The above graph shows that 61% Respondents agree with the impact of
promotional tools by Godrej Interio, 26% are somehow agree and 13% are not
agree with me.
0
10
20
30
40
50
60
70
Agree Somehow agree Not agree
"The promotional tools create loyal customer"
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