godrej data

8/11/2019 godrej data

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product line in 199. #hough market share in refrigerators ho%ered around ( per cent $

there ere ri%als e%en then, indigenous ones like el%inator, 3ideocon, )hirlpool and

3oltas $ Godrej as alays among the top three players.

MEANING AND DEFINITION OF research mathology

)hat is research:

esearch is simply the act of taking action to find out information.

)hat are research methods:

A research method is one particular ay in hich you can %erify or disco%er a set of

data.

)hat ays are there to conduct research:

;ltimately there are to forms of research< =ualitati%e and =uantitati%e, all types of

research can be categori"ed under these headings. >ualitati%e research ill yield

more specific and in$depth results hile =uantitati%e research ill gi%e a more

general picture, but perhaps on a larger scale. #he anser is in their names,=uantitati%e deals ith numbers, hile =ualitati%e refers to the =uality of data.

2an you gi%e an e/ample of =ualitati%e and =uantitati%e research:

-ur%eys are commonly used in =uantitati%e research, this is here a sample of people

are asked their age, gender and any other rele%ant demographic information, along

ith a series of =uestions. ?t can then be determined hat age

groups ansered hich =uestions and hether there is any pattern.

An e/ample of =ualitati%e research could be inter%ieing an e/pert in a

particular field of study. #he information garnered from the e/pert is likely to feature

more in$depth information than you ould get by simply asking them to fill out a

=uestionnaire.

)hich is best:


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?t all depends on the task at hand, and that is the point of establishing the best and most

rele%ant research methodology. ost disciplines ill use ami/ture of both methods,

for instance, market researchers ill use sur%eys and focus groups to determine

demand for a product or ser%ice.

esearch ethodology is a ay to find out the result of a gi%en problem on a specific

matter or problem that is also referred as research problem. ?n ethodology,

researcher uses different criteria for sol%ing@searching the gi%en research problem.

ifferent sources use different type of methods for sol%ing the problem.

?f e think about the ord ethodologyC, it is the ay of searching or sol%ing the

research problem.

?n esearch ethodology, researcher alays tries to search the gi%en =uestion

systematically in our on ay and find out all the ansers till conclusion.

?f research does not ork systematically on problem, there ould be less possibility to

find out the final result. 7or finding or e/ploring research =uestions, a researcher

faces lot of problems that can be effecti%ely resol%ed ith using correct researchmethodology.


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T!"ESOF#ESEA#$%metho&ology

1. >;A+#?#A#?3DD-DA2E

i. numericaldatagatheredthroughtests'sur%eys'obser%ations'inter%ies(

ii. %ariablesarenotmanipulatedbutaremeasuredastheyoccur(

iii. subgroupsmaybecomparedonsomemeasure(

iv. toormore%ariablesofagroupmaybecorrelated(

v. doesnotattempttoidentifycauseofdifferencesorrelationships,justiftheye/ist

D/perimentalF)hatisthecause:(

vi. atleastone%ariableismanipulatedanditseffectsaremeasured(

vii. subjectsrandomlyassignedtoe/perimentaltreatmentandcontrolgroupshoare

treatedthesamee/ceptforthetreatment%ariable determinescauseandeffect (

viii. FhenintactgroupsareuseditHscalled=uasi)e/perimentalD/postfacto@2ausalcomparati%eF)hatasthepossiblecause:(

ix. identifiesaneffectthathasalreadyoccurredandattemptstoinfercause(

x. atreatment%ariableFallegedcauseisidentifiedFbutnotmanipulatedandeffectsare

measured(

xi. groupse/posedtothetreatment%ariablearecomparedtogroupshoarenot(

xii. identificationofcausecanbecalledinto=uestionbecausegroupserenotrandomly

assignedandothere/traneous%ariableserenotcontrolled(


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2. >;A!?#A#?3DD-DA2E

i. descriptionofpaste%ents' problems' issues,facts datagatheredfromrittenororal

descriptionsofpaste%ents,artifacts,etc.) describeshatasinanattempttoreconstructthepast(

ii. in%ol%esmuchinterpretationofe%entsanditsinfluenceonthepresentDthnographic

F)hatisthecurrentsituation:(

iii. in)depthanalyticaldescriptionofeducationalsystems,processes,and phenomenaithinaspecificconte/tbasedondetailedobser%ationsandinter%ies(

iv. detailede/aminationofasinglegroup,indi%idual,situation,orsiteiscalledacasestudy(

Seco+&ary &ata


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Go&re- A..lia+ces

After completing his graduation, Adi Godrej returned to India and joined the family

business The Godrej Group. The management had high expectations from him as

he was the first business graduate to join the company. The Godrej Group was

started more than a century ago and since then it manufactured locks and egetable

based soaps which displaced many foreign brands. The Godrej Group continued to

function with an inflexible style of management which it followed under the

controlled era of !ritish rule, een after India"s independence.

#ence when Adi Godrej joined the group, he faced the challenge of moderni$ing the

management structures and making them more flexible and systematic. #is efforts

towards process improements led to the progress and growth of the Godrej Group.

Adi started the group"s moement away from family hegemony that inflicted many

family businesses of that time in India. This was ensured by appointing %&'s from

outside the Godrej family to head the arious group companies.

Adi Godrej was born on ( April, )*+ in -umbai. #e is an Indian industrialist and

the present %hairman of the Godrej Group, which includes many Indian companies.

#e is also the %hairman of international companies /eyline !rands, 0./ and

1apidol, 2outh Africa as well as the %hairman of the !oard of Trustees of the

3adabhai 4aoroji -emorial 5ri$e 6und.

Adi Godrej is considered to be one of the top business icons of the Indian Industry

as the %hairman of Godrej Group. At the age of )7, Adi Godrej left India and got

enrolled at the -assachusetts Institute of Technology 8-IT9 in the 0nited 2tates.

Initially, he planned to study mechanical engineering but ended up studying

management. #e receied his !achelors and -asters degrees in management from

the 2loan 2chool, -IT in )*:(.

GID 4I;2#-


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CONSUMER PRODUCTS INDUSTRIAL PRODUCTS

APPLIANCES J -torage -olutions

J !ocks J Automated )arehousing

J 7urniture J aterial handling D=uipment 4rocess

J -ecurity D=uipment J D=uipment

; Iffice Automation J 4recision 2omponents K -ystems

J 2onferencing -olutions J achine #ool -er%ice

J #yperiters J Dlectrical K Dlectronic #ooling

J 3ending achines J?# -olutions

J -oaps K 4ersonal 2are J 4! -olutions

J 7oods. J edical iagnostics

J Air 2are J Agro 4roducts

J Eousehold ?nsecticides J 2hemical


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J Eousing. J 2onstruct ion aterial K -er%ices

J 4est anagement -er%ices.

7ounded in 1958, Godrej Appliances had been the largest and most popular

consumer durables company in the country. 7or many years it sold only a range of

refrigerators, but added ashing machines to its product line in 199. #hough market

share in refrigerators ho%ered around ( per cent $ there ere ri%als e%en then,

indigenous ones like el%inator, 3ideocon, )hirlpool and 3oltas $ Godrej as

alays among the top three players.

#he 2ompany is one of the largest players of Eome Appliances in ?ndia and has

alays delighted the 2onsumer ith rele%ant technology in a ide range of efficient

products. ?n 1958, Godrej as the 7irst ?ndian 2ompany to manufacture

efrigerators and has become synonymous ith the category. Godrej pioneered the

launch of 4olyurethane 7oam F4;7 hich became the ne benchmark for the

refrigerator industry. ?n the last year,

Godrej has introduced more than 1** ne products across %arious categories$

efrigerators, Air conditioners, icroa%e I%ens and )ashing achines. )ith ne

0emand used to outstrip supply by a large margin e%en though our umbai factory

ran to full capacity,0 says 2hembath. 7or many years, customers had to put up ith a

aiting period of &* to '5 days. 7rom H4enta 2oolH it mo%ed on to introduce the Hcool

shoer technologyH in its high$end refrigerators that took into account the ?ndian

habit of o%erstuffing them. )hile most ri%als pro%ided fi%e to 1* cooling %ents,

depending upon the refrigeratorHs si"e, Godrej added se%eral more, pro%iding e/tracooling hich prolonged the shelf life of perishable food items. ?n the past fi%e

years, Godrej Appliances has posted a compound annual groth rate of &5 per cent.

?t began selling microa%e o%ens in (**5, and no has a range of them similarly, in

(**8, it launched ashing machines ith built$in intelligence hich enabled them to

temporarily stop orking $ going into HsleepH mode $ as soon as ater or poer

supply as interrupted, only to resume functioning, from the point at hich it had


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only on the Don brand,0 says ene"es. Eoe%er, Godrej is still behind refrigerator

market leader !G ith &. per cent share. ?n ashing machines,

AD-E? GID

ore than a century ago, Ardeshir Godrej ga%e up la and decided to make surgical

e=uipment. Ee took a loan from a friend of his father, and ith that money he made

scalpels, forceps, scissors and pincers. Ee then shoed these to the oner of the

company he as orking ith. #he oner as impressed ith hat he sa but

hen Godrej re=uested the product be tagged Hade in ?ndiaH, the deal fell through.

#oday, the s 1*,***$crore Fs 1** billion group named after him ants to straddle

the emerging markets in Asia, Durope, Africa and -outh America ith its hair

colours, household insecticides, soaps and so on. A =uarter of its business comes

from abroad, and it ants to scale up the contribution in the days to come. ?t has

become the second$largest player in insecticides in Asia Fapan e/cluded.

uch of this groth has come through ac=uisitions. -o far, Godrej 2onsumer

4roducts has spent almost s (,*** crore Fs (* billion to buy companies, brands

and distribution netorks abroad. #he companyHs board last year authori"ed it to

raise s &,*** crore Fs &* billion for e/pansion. -o, the ar chest still has

considerable ammunition left, though some of this money, around s 8** crore Fs 8

billion, may go in the purchase of -ara !eeHs 51 per cent stake in Godrej -ara !ee

I%er the last fe years, e ha%e folloed a %ery disciplined and focused approach to

identifying ac=uisitions that represent a strong fit ith our business, both

strategically and operationally,0 Godrej 2onsumer 4roducts chairman Adi Godrej

recently said in a statement. #he ac=uisitions, fast and furious that they ha%e been,

appear fragmented across geographies and product lines. 7or the company, there is

method in the madness.

0?tHs our H& by &H matri/ strategy,0 says Godrej 2onsumer 4roducts managing director

alip - ehgal. #he company ill operate in three continents FAsia, Africa and -outh

America in three categoriesL Eair care, home care Fincluding insecticides and

personal ash. #he three continents ha%e no begun to gro fast, hich has opened

a huge market for consumer products. #hese are also markets here multinationals

like ;nile%er, 4rocter K Gamble and !HIreal donHt ha%e an o%erbearing presence( 76*& 76*( >( 76*& 76*( #oilet -oaps $&.1O

$O 1O 1*O Eair 2olour $1.5O 1*O 18O 1O !i=uid etergents ((.'O $11O

51O 1*O -ourceL IG AG retail sales audit for 72G industry >( 76*&

figures for ?ndustry is for uly K August M*((

T!(a) *"a)+(, Ma#ag%'%#( -T*M /!k!

Godrej started total =uality management F#> orkshops in 1995, to inculcate a

Qpositi%e ork cultureH in the company. ?n 199, all the 5,*** employees of G-!

ere put through a three$day orkshop as part of the 0%isioning0 session of #>.

3Pa+a(a#

?n (***, H4ari%artanH as launched in G-! ith the objecti%e of moti%ating

employees as ell as imparting knoledge about the sales functions of G-!. A team

of 18 senior e/ecuti%es from all di%isions spanning sales, logistics and E ere

called on to pro%ide necessary inputs.


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Sak

#he objecti%e of the -park programme, initiated by G?! in -eptember (**(, as to

0train the trainers0. #he training programme as aimed at e=uipping the managers to

become successful coaches. G?!, in association ith a elhi$based E consultant,

conducted a host of orkshops to enable the managers assume the role of a coach.

C+(+c+'

Ine criticism against the training and de%elopment programs at Godrej as that

there ere no measurement techni=ues to judge the effecti%eness of the programs.7or e/ample, no specific measures ere de%eloped to determine the e/tent to hich

the interpersonal and negotiation skills training aided the employees to de%elop a

more robust business concept.

#he Godrej Group as established in 189 by r Ardeshir Godrej ho as a

%isionary and could sense the potential tomorroMs ?ndia ould ha%e. Godrej todayforms an integral part of e%ery ?ndians life, one out of three ?ndians use at least one

Godrej 4roduct daily. )ith a turno%er of 1.8 billion, Godrej empire today has

manufacturing facilities across countries and has di%ersified itself immensely o%er

the years and together ith major companies it has successfully made its mark in

72G, home care and personal care products, retail, chemicals, office products and

real estate to name a fe. Godrej K Boyce, Godrej ?ndustries, Godrej 4roperties,

Godrej 2onsumer 4roduct and Godrej Eousehold 4roduct are a fe companies

under the Godrej Dmpire hich are making life easier for us by relentlessly

pursuing their goals of e/cellence in %arious fields. ?t is due to this that Godrej is

today one of the biggest 72G player in ?ndia(

T% #%%$

#he Godrej group e/ecutes its business using the folloing entitiesL #hey ha%e


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68 7actories

6&8 27As F2arrying and 7orarding Agents

61(5* istributors

#he Eead office is located at 3ikroli, umbai hile 8 factory locations, &8 27As

and 1(5* istributors spread across the country. -o the users ill be anagement,

iddle anagement and the decision makers like

6Business Eead

J -enior anagement.

J 7inance anagement.

J 2ommercial and !ogistic anagement.

J Brand anagers.

J -ales anagers.

Godrej ha%e 7G$4I systems implemented at each location. Godrej had IracleD/press based system for creating ?- reports using a data arehouse. #he support

for Iracle D/press %ersion hich as being used by Godrej as no longer

a%ailable. 7urther, the maintenance cost of the Iracle D/press based system as

%ery high. ?n addition, the earlier system re=uired lot of coding to clean up and

accumulate data from %arious sources before it could be con%erted to a B? compliant

data repository. #he system as a%ailable only to a selected fe personnel in head

office.

?t as technically e/tremely difficult to e/pose the system to personnel outside the

corporate head office. ue to this the benefits accrued from the system ere

se%erely limited. 2ase -tudy R Godrej ?ndustries !imited(

P+a(% a#$ C!#&+$%#(+a) Ma%(! M%$)+#% S,(%' L+'+(%$


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ue to these limitations, all aspects of business information ere not a part of the

Iracle D/press based data arehouse. 7or these reasons it as necessary to mo%e to

a more producti%e and con%enient system for managing the data arehouse and

creating fle/ible B? reports. -o Godrej decided to migrate the data arehouse and

the reports to the icrosoft platform hich uses - ->! -er%er (*** for the ata

arehouse, - ->! -er%er (*** Analysis -er%ice for creating I!A4 2ubes. ??-

as the eb ser%er and

S!)"(+!#

Godrej 2?I r. ani ulki entrusted the ork of creating a ->! -er%er based B?

solution to aestros ediline -ystems !td. aestros has no de%eloped anD/tranet B? application for keeping track of their -ales, 7inance and 4erformance of

se%eral -B;Ms. #he application de%eloped for the companies of Godrej and the

respecti%e modules are as follos.

1 Godrej 2onsumer 4roducts !imited FG24!.

a G24!$-ales.

i 4rimary -ales

ii -econdary -ales

iii D?-

b G24!$7inance.

( Godrej ?ndustries !imited FG?!.

a G?! -ales and costing.

b 4erformance eport.

#he application is de%eloped using - ->! -er%er (*** for the ata arehouse,

- ->! -er%er (*** Analysis -er%ice for creating I!A4 2ubes. ??- as the eb

ser%er and ?nternet e/plorer 5.5 or later as the client broser. -ome of the reports

made using Iffice )eb 2omponents to allo fle/ible pi%ot$table functionality on

the broser and some reports are made in D/cel.


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#he data is e/tracted from different locations 7G$4ro systems in the form of te/t

files. #hese te/t files are collected at their head office in umbai and are used as

source of the ata(

/a%!"%.

#he system uses - ->! ata #ransformation -er%ice F#- to e/tract the data

from te/t file collected from se%eral locations and load into the ata )arehouse.

#he cubes are created using - ->! -er%er (*** Analysis -er%ice.

#he ebsite is de%eloped using 7ront4age (**& and reports uses Iffice )eb

2omponents FI)2. #he hole migration of ( yrs. Eistorical data is done in to the

ne system de%eloped by aestros mediline.

#here are & different sites de%eloped by aestros ediline, one for G24!, one for

G?! -ales and 2osting and one for 4erformance eport for all -B;s.

2ase -tudy R Godrej ?ndustries !imited 4ri%ate and 2onfidential aestros ediline

-ystems !imited 2urrently the reports are %ieed only in the intranet en%ironment

but %ery soon the applications ill be a%ailable on ?nternet using a secure link all

reports are automatically filtered based upon the role of the currently logged on

user. #his ensures that data rele%ant to a specific person is %isible in a secure manner

e%en o%er the ?nternet.

Aa$ A#$ !#!"

Godrej 2onsumer 4roducts !imited ranks 9( ?n (% %a( P)ac% (! /!k

S"%, &!2008.

G24!, the Eighest anked I#$+a# MC +# A+a3 !( !(

C!'a#+% L+(by Business )eek(

Godrej 2onsumer 4roducts !td. has been ranked 14( in Godrej 2onsumer

4roducts anks6(?nET:%+(( B%( E')!,% !& I#$+a "%,.

G24! ranked15(?n%a( P)ac% (! /!k 2006 "%,.


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BUSINESS ACTS

C!#(+#"!"), %@a#$+#g 'ak%(+#g a#$ a)% +#&a("c("%

G24! possesses a ell$entrenched and established distribution netork ser%iced by

a highly moti%ated sales organi"ationJ 2onsistent focus on enhancing reach and

presence especially in groing domestic rural regions as ell as international

marketsJ -ophisticated ?# connecti%ity ith distributors(

R!="( 'a#"&ac("+#g a#$ S"), Ca+# c!'%(%#c+%

-tate of the art manufacturing facilities spread across the countryJ 7actories strongly

committed to #> culture, adhering to ?nternational K ?ndian -tandards and

systems and folloing Good anufacturing 4ractices FG4 J -ophisticated D4

systems across the business(

/%)):$%%)!%$ RD caa=+)+(+%

7ocus on inno%ation and de%elopment of no%el consumer centric products and

processes.


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RECOMMENDATIONS

2ompany should focus on pricing policy in comparison to its competitors

because its competitors pro%ide same products in loer rates.

#he company should ha%e to focus better design for product.

#he company should focus on their after sale ser%icesL$

2ompany -hould ?ncrease an 4oer for sales.

#he customer rate =uality of the ser%ice as the most rele%ant one and hence

Godrej should maintain the =uality in products and after -ale ser%ices and

should make impro%ements in this feature.

any of dissatisfied ealers asked for more information about +e

schemes .-o the dissatisfaction may be due to not pro%iding the latest nes

about ne schemes .-o the company can make use of this opportunity to retain

its ealers by pro%iding the right nes..

#he product design is not as charming As 2ompare to,!G and -amsung. As

per sur%ey most of dealer discuss about it sale hich is don due to design.

Any complaint is obser%ed from the dealers, it should be dealt =uickly. #his

ill reduce the chance for dissatisfaction.

2ompany should try to maintaincompetiti%e prices for consumers, andshould

focus on these to keep the brand image in the minds of people.

arket strategies of home appliances pro%iders should emphasi"e in price

strategy.


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$ON$47SION

I%erall objecti%e of the study as to find out the ealers perception about

GodrejMs product and their %ie, and to find out their satisfaction toards the

sale and ser%ice compare to its competitors. #he study re%ealed the picture of

ealers perception and satisfaction hich help Godrej to encourage more

people to be the customers@consumers of Godrej.

#hat most of dealerMs are happy ith it ealership And many otherMs dealer

ant to sitch their dealership to Godrej alone and to get it ith their pre%ious

dealership for other company .and also arketing is key factor for e%erything

in sale, and by study e get more of dealerMs are complained about locali"e

marketing of Godrej is not supported as compare to others, so it has to

increase .at the end ? ant say that Godrej ha%e a good position in mind of

dealerMs and customerTs(

#he study re%ealed the picture of customer perception and satisfaction

hich help Godrej to encouage more people to be thecustomers@consumers of

Godrej. #hat most of customers are happy ith it consume the Godrej produce.

And many others customer antsto purchase theGodrej product. And by

study e get more of customer are complained about Godrej ser%ice, so it has

to increase ser%ice of Godrej.

And also arketing is key factor for e%erything in sale, and by study e getmore of dealers are complained about locali"e marketing of Godrej is not

supported as compare to others, so it has to increase at the end ? ant say that

Godrej ha%e a good position in mind of dealers and customers GID is

e/panding its business e%ery year by continuously trying to ac=uire many

ne businesses in all o%er ?ndia.


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Tha+5 you

8i9liogra.hy


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BOOK REFERRED

Author +ame : michael va;(

Title o< 9oo5 : Strategic ma+ageme+t

"u9lisher +ame : ma+a+ .ra5asha+

!ear o< a&&itio+ : 213(

INTERNET WEBSITE(

==( go&re-(com

==( go&re-a..lia+ces(com

==( M9alectures(com

==( =i5i.=&ia(com

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godrej data