DATA ANALYSIS Godrej

8/10/2019 DATA ANALYSIS Godrej

1/20

55

ANALYSIS OF DATA

Dividing Respondents according to Gender


2/20

56

Gender of Respondents Percentage

Male 53%

Female 47%

Table- A

Pie Chart - 1

Interpretation:

This Pie Chart-1 shows the percentage of Male and Female who visited theGodrej Interio Showroom. The percentage for Male is 53% and Female is 47%.

Dividing Respondents according to Age

Male53%

Female47%

Gender


3/20

57

Age Group of Respondents Percentage

Less than 20 years 9%

20 yrsLess than 30 yrs 27%

30 yrsLess than 40 yrs 33%40 yrs and above 31%

TableB

Bar Graph - 1

Interpretation:

The above Bar graph -1 depicts the total number of customers divided on the

basis of the age group they belong to. The percentage of customers under 20 age

group is 9%, 20 to 30 age group is 27%, 30 to 40 age group is 33% and 40 or

above age group is 31%.

Dividing Respondents according to Marital Status

0

5

10

15

20

25

30

35

Less than 20 yrs 20 yrs - 30 yrs 30 yrs - 40 yrs 40 yrs & more

Age group

Age group


4/20

58

Marital Status of the Respondents Percentage

Unmarried 35%

Married 62%

Divorced 1%Widow 2%

Table - C

Pie Chart - 2

Interpretation:

This Pie chart - 2 depicts the total number of customers divided on the basis of

their Marital Status. 62% of customers are married, 35% Unmarried and 1%

Divorce and 2% widow.

Dividing Respondents according to Occupation

35%

62%

1% 2%

Marital Status

Unmarried

Married

Divorced

Widow


5/20

59

TableD

Bar Graph - 2

Interpretation:

The Bar Graph-2 shows that the major parts of the customers are Gov.

Employee whom percentage is 34%. Housewife is 11%, Businessman 20%,

Professional 21%, Private Employee 13% and only 1% is Student.

21

13

34

1

11

20

0

5

10

15

20

25

30

35

40

Professional Private

Employee

Gov.Employee Student Housewife Businessman

Occupation

Occupation of the Respondents Percentage

Professional 21

Private Employee 13Government Employee 34

Student 1

Housewife 11

Businessman 20


6/20

60

Dividing Respondents according to Annual Income

Annual Income of the Respondents Percentage

Less than 3 lakhs 27%

3 lakhsless than 6 lakhs 41%

6 lakhs and more 32%

TableE

Chart3

Interpretation:

The above chart - 3 depicts the total number of customers divided on the basisof their Annual Income. Analyzing the above chart it is easily seen that the

Annual income of maximum customers are high. The percentage of the income

range ( 3lakhs 6 lakhs) is 41%, 6 lakhs and higher is 32% and less than 3

lakhs is 27%.

27%

41%

32%

Annual Income

Less than 3 lakhs 3 lakhs - less than 6 lakhs 6 lakhs & more


7/20

61

QUESTIONNARIE ANALYSIS:

1) What comes in your mind when you hear the word Godrej Interio?

OPTIONS TOTAL NUMBER OFRESPONDENTS PERCENTAGE

FURNITURE 43 43%

APPLIANCES 27 27%

SAFE 18 18%

OTHERS 12 12%

Interpretation:

43% of Respondents stated that they know Godrej Interio for its wide range

of Furniture.27% of Respondents stated that they know Godrej Interio for its

different types of appliances such as washing machine, refrigerator etc.18%

of Respondents said that they know the Godrej Interio brand for a long time

for its Safes.12% said that they know Godrej for some other reasons.

43%

27%

18%

12%

Which Godrej Product came into your mind?

Furniture

Appliances

Safe

Others


8/20

62

2) Which source you utilize to search information about Godrej Interio

products?

OPTIONS TOTAL NUMBER OF

RESPONDENTS

PERCENTAGE

Newspapers 41 41%

Social contacts 13 13%

Television 29 29%

Sales persons 17 17%

Interpretation:

The above graph shows that 41% Respondents utilize the information about

Godrej Interio from newspaper, 29% from television, 17% from sales persons

and 13% from different social contacts.

41

13

29

17

0

5

10

15

20

25

30

35

40

45

Newspaper Social contacts Television Sales person

Customer View


9/20

63

3) Have you purchased any Godrej Interio product?


RESPONDENTS

PERCENTAGE

YES 69 69%

NO 31 31%

Bar Graph- 5

Interpretation:

69% Respondents purchased Godrej Interio product. 31% Respondents did not

purchase any product yet.

0

10

20

30

40

50

60

7080

Yes No

Have you purchased any Godrej Interio product?

Yes

No


10/20

64

4) Do you have any future plan to purchase Godrej Interio products?


RESPONDENTS

PERCENTAGE

YES 73 73%

NO 27 27%

Interpretation:

73% Respondents said that they have plan to purchase Godrej furniture in

future. Only 27% Respondents yet not decide anything.

83%

17%

0

10

20

30

40

50

60

70

80

Yes No


11/20

65

5) Rank the following market segmentation bases according to your own

choice.

Market Segmentation

BasesRank 1 Rank 2 Rank 3 Rank 4

Demographic Segmentation 12 14 28 46

Economic Segmentation 35 25 21 19

Benefit Segmentation 22 31 27 20

Psychographic

Segmentation31 30 24 15

0%

20%

40%

60%

80%

100%

Rank 4

Rank 3

Rank 2

Rank 1


12/20

66

Interpretation:

12% respondents assigned rank 1 against the demographic market segmentation

base. 14% respondents assigned rank 2 against the demographic market

segmentation base. 28% respondents assigned rank 3 against the demographic

market segmentation base. 46% respondents assigned rank 4 against the

demographic market segmentation base.

35% respondents assigned rank 1 against the economic market segmentation

base. 25% respondents assigned rank 2 against the economic market

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Rank 1Rank 2

Rank 3Rank 4

Psychographic

Segmentation

Benefit Segmentation

Economic Segmentation

Demographic Segmentation


13/20

67

segmentation base. 21% respondents assigned rank 3 against the economic


economic market segmentation base.

22% respondents assigned rank 1 against the benefit market segmentation base.

31% respondents assigned rank 2 against the benefit market segmentation base.27% respondents assigned rank 3 against the benefit market segmentation base.

20% respondents assigned rank 4 against the benefit market segmentation base.

31% respondents assigned rank 1 against the psychographic market

segmentation base. 30% respondents assigned rank 2 against the psychographic


psychographic market segmentation base. 15% respondents assigned rank 4

against the psychographic market segmentation base.


14/20

68

6. Which base you consider as the most important one for Godrej

Interio?

Options TOTAL NUMBER OF

RESPONDENTS

PERCENTAGE

Demographic

Segmentation13 13%

Economic Segmentation 33 33%

Benefit Segmentation 31 31%

Psychographic

Segmentation23 23%

Table-6

Bar Graph- 7

Interpretation:

The bar graph-7 shows that 33% Respondents who visited Godrej Interio

showroom are attracted by different advertisement and sales promotion (31%)

of Godrej. 9% by personal selling, 3% by direct marketing and 24% by the

publicity made by Godrej interio. So advertisement is an important part for

Godrej Interio to attract the people.

0

5

10

15

20

25

30

35

Demographic Economic Benefit Psychographic

Which element is important for Godrej Interio?


15/20

69

7. Select an answer as per your own choice:-

a) Godrej Interio Advertisements are really impressing.

OPTIONSTOTAL NUMBER OF

RESPONDENTSPERCENTAGE

AGREE 77 77%

SOME HOW AGREE 15 15%

NOT AGREE 8 8%

Table -7

Bar Graph - 8

Interpretation:

The bar graph-8 shows that 77% Respondents like Godrej Interio

advertisements, 15% thinks its not so good and 8% think that the advertises are

not impressive.

0

10

20

3040

50

60

70

80

90

Agree Somehow agree Not agree

"Godrej Intero Advertisement are reallyimpressing"


16/20

70

b) Godrej Interio successfully attracts customers through its sales

promotion schemes.

OPTIONS

TOTAL NUMBER OF

RESPONDENTS PERCENTAGE

AGREE 81 81%


NOT AGREE 9 9%

Table8

Bar Graph - 9

Interpretation:

The bar graph-8 shows that 81% Respondents like Godrej Interio

advertisements, 10% thinks its not so good and 9% think that the advertises are

not impressive.

0

10

20

30

40

50

60

70

80

90


"Godrej Intero sucessfully attracts customersthrough it's sales promotion"


17/20

71

c) Sales persons of Godrej Interio showrooms are very helpful to the

customers.

OPTIONS

TOTAL NUMBER OF


AGREE 91 91%

SOME HOW AGREE 7 7%

NOT AGREE 2 2%

Table9

Bar Graph - 10

Interpretation:

The bar graph-10 shows that 91% Respondents are very happy with the sales

executives of Gdrej Interio, 7% thinks they are not so good and ony 2% are not

satisfied with them.

0

10

20

30

40

50

60

70

80

90

100


"Sales persons of Godrej are very helpful"


18/20

72

d) Godrej Interio successfully utilizes direct marketing to reach

customers.

OPTIONS

TOTAL NUMBER OF


AGREE 41 41%


NOT AGREE 36 36%

Table - 10

Bar Graph -11

Interpretation:

The above graph shows that 41% Respondents agree with direct marketing by

Godrej Interio, 23% thinks are somehow agree and 36% are not agree with the

utilization of direct marketing by Godrej Interio.

0

5

10

15

20

25

30

35

40

45


"Godrej Intero sucessfully utilizes directmarketing to reach customer"


19/20

73

e) Godrej Interio effectively utilizes publicity as a promotion mix

elements

OPTIONSTOTAL NUMBER OF

RESPONDENTSPERCENTAGE

AGREE 53 53%SOME HOW AGREE 31 31%

NOT AGREE 16 16%

Table-11

Graph - 12

Interpretation:

The above graph shows that 53% Respondents agree with the utilization of

publicity as a promotion mix by Godrej Interio, 31% are somehow agree and

16% are not agree with.

0

10

20

30

40

50

60


"Godrej Intero effectively utilizes publicity as a

promotion mix"


20/20

74

f) The integrated impact of all the promotional tools utilized by Godrej

Interio creates loyal customer

OPTIONS TOTAL NUMBER OFRESPONDENTS

PERCENTAGE

AGREE 61 61%


NOT AGREE 13 13%

Table 2

Interpretation:

The above graph shows that 61% Respondents agree with the impact of

promotional tools by Godrej Interio, 26% are somehow agree and 13% are not

agree with me.

0

10

20

30

40

50

60

70


"The promotional tools create loyal customer"

Documents

DATA ANALYSIS Godrej