CkD&M Pres.1 20 10

Integrated Marketing & Creative Services

Capabilities Overview

Cindy Krouseckrouse@maine.rr.com207 829-5005

• Marketing Initiative Planning / Budgeting• Brand Identity / Brand Development• Trade Show Management / Event Logistics• Event Marketing / Lead Generation Programs• Creative Services / Graphic Communications• Advertising / Media Planning - Print, On-line, Radio, TV• Marketing Promotions / Sales Tools• Project Management / Print Production

Services

• Digital Media / Web Site Development• Presentations / Multimedia / Video Production• Product Launch / Development Programs• Exhibit Displays / Interactive Kiosks / POP Displays• Product Literature / Samples / Product Models / Inquiry Fulfillment• Meeting / Event Planning• Customer Incentive / Award Programs / Customer Trips• Custom Apparel / Promotional Items

StrategyWithout a strategy, you won’t get the results to achieve your goals•Develop marketing programs that deliver solutions •Determine key events to attract desired target audience•Create tools necessary to connect with ideal prospects•Generate communications that build brand awareness

Statistics – National Industry Averages•Product Interest – 78% of show attendees have specific interest in your products or services•Audience Interest – 50% of attendees intend to visit your exhibit for product information •Strategy – Over 70% of exhibitors do not have a planned strategy before or during the show•Lead Generation – Over 80% of show and media leads are never acted upon•Advertising - 15% of buyers make a purchase as a result of responding to an advertisement

Brand Identity

Corporate and Brand Identity Logos

• ECC• Congress Property• ILP• Fully Involved• VaporMaster• Burgess Holdings • Lady Ball Tea House• Karnak Kanopy• IBS• Sudzie Car Wash

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Brand Development

Sudzie Car Wash

•Brand Identity•Web Site Graphics www.sudzie.com

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Brand Identity

Sudzie Car Wash

•Letterhead, Envelope, Business Cards•Cash Cards•Brochures

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Annual Fundraising Event Sponsorship

Sudzie Car Wash

•Advertising

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Annual Fundraising CampaignIdentity

Johns Manville

Print, On-line • Campaigns• Promotions

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Brand DevelopmentProduct Introduction

Johns Manville

• Brand Development• Literature• Packaging• Product Models• Product Promotions• Product Trainings

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Brand Development

Johns Manville

• 20 x 80 Booth Display• Graphic Communications• Multi-media Videos• Product demonstrations• Lead Generation Programs• Trade Event Management• Sales Meeting Planning• Customer Hospitality Event Planning

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Contractor Award & Incentive Program

Johns Manville

• Program Brand Identity • National Ad Campaign• Incentives & Awards• Apparel & Premiums• Customer Award Trips• Meeting and Event Planning

Brand Development

Line 2 by Soprema Soprema Canada

• Advertising - Print, On-line• Brand Identity• Product Introductions• Media Planning

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Soprema Canada

• Custom Booth Displays• Graphic Communications• MM Videos• Product Models• Product Demonstrations• Lead Generation Programs• Trade Event Management• Meeting / Event Planning

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Brand Development

Soprema US Group

• Trade Event Management • 20 x 60 Booth Display• Product demonstrations• Graphic Communications• Multi-media Presentations• Lead Generation Programs• Customer Hospitality Event Planning

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Brand Development

Soprema US Group

• Web Site Development• Product Database• 3D Visualization• Multimedia Videohttp://www.soprema.us/videos.aspx

MultimediaPresentation

Soprema US Group

• Product Capabilities • System Installation• Product Features

Right Click to View Video (Here)

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Brand Development

Engineered Coated Products

• Advertising Media Planning - Print, On-line• Product Buyer Guide Listings• Lead Inquiry Fulfillment• Digital Banner Advertising

Brand Development Distributor Program

Engineered Coated Products

• Brand Identity• Product POP Displays• Product Kits• Product Samples• Literature Fulfillment

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Brand IdentityProduct Packaging

Flexia Corporation

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Brand Development

Karnak

• Advertising - Print, On-line• Brand Identity • Product Packaging• Trade Event Promotional Mailings

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Brand Development Karnak

• Exhibit Displays• Graphic Communications• 3D Visualization• Multimedia Videos• Lead Generation Programs

Brand Development

Fully Involved

• Corporate Identity• Brand Identity• Marketing Brochures• Web site Graphics

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Corporate Identity

PHD Specialties

• Business Cards• Letterhead

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Brand Development

Allied Home Maintenance

• Corporate Identity• Marketing Brochures• Media Planning, Advertising

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Corporate Identity

ECC Environmental Construction Collaborative

• Capabilities Literature• Press Release• Media Planning• Web Site Graphics www.gotoecc.org• Lead Generation Programs

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Brand Development

ECC Environmental Construction Collaborative

• Web Site Graphics

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IndustryFactsHistorical Perspective of Marketing Expenditures During a Recession•1974-1975 recession years -"Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years." - American Business Press, Inc., ABP/Meldrum & Fewsmith study, 1979

•1981-1982 recession years -"Business-to-business firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing." - McGraw-Hill Research. Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986

•1990-1991 recession years -"Firms that increased their budgets and took on new people were twice as likely to pick up market share." - Greenburg, Eric Rolfe. "Fortune Follows the Brave," Management Review, January 1993