NEW AGE SMME

(Small MeDium & micro-enterprise)

The PERSONAL cloud FOR THE MASSES

Anuraj Gambhir

Integration is required to scale up to next billion.

Lack ofIntegration Simplicity Management/Support

Present platforms for computing

Computing suppliesComputing demands

Hardware

Operating Systems

Network

Peripherals

Browsing

Applications

Content

Online Services

Complex to Buy

Skills to Use

Expertise to Manage

What does the personal Cloud/PCAAS offer

› Managed desktop and Virtual Computing

› Low CAPEX or Pure OPEX Infrastructure

› Pay per use Business Applications to automate workforce

› 100% managed infrastructure to scale business

Focus on core business activities, not non core ICT

Simple Reliable

Safe

Affordable

EnterpriseEnterprise HomeHome

Computing for the next billion

Imagine THISComputing But Not As We Know It

No more Viruses

Maintenance Free

5 seconds Start up

Multiple Operating Systems at the same time

Improved battery life

A PROVEN Proposition

45,000 usersalready

subscribe for Broadband bundled with

Novatium PC as a service

A complete end to end solution Superior experience at great value

Low upfront cost

Very reasonable prepaid or postpaid subscription

Part of Broadband Bundle

A complete END TO END solution

Businessmodel

Serviceoffering

technology

› Pay as you use› Pick and choose› Subscription

› Outcome Guaranteed

› Easy to adopt› Great Value

› Plug ’n’ Play appliance› Convergence ready› IPTV, VOD, VOIP ready

Future computersuser friendly appliances – A paradigm shift in computing

Simplifying BuyingDecisions

Increasing relevance ofoutcome to end user

Concealing theComplexity

Computers would transform into Home Appliance

› No maintenance

› Easy to use

Flexible and Inclusive framework

Desktop Monetization

VAS Layer

Internet TV content

Desktop Advertising

Basic SubscriptionEnd to end service Management - MAXIMA

Flexi Network Access

Access DevicesPerformance optimized Nova OS with local application capability.

3G/4G Wireless DSL / ADSL FiOS / FTH

Plug n Play Computer

Free Upgrades

Maintenance Consume & Pay

Wallet Micro Payment

Navigator Navigator + Neon cNergy

Virtual Desktop and Applications OS/DaaS Content Apps/SaaS

Novatium navigatorA Managed, relational and monetized desktop

Application categories

Multiple

Desktop

Localized Advertisement

Streamed

Video

Prepaid

Wallet

Benefits to ConsumerSuperior Experience, True Convenience, Great Value

› Virus & spam proof

› Better streaming of web

multimedia & internet

› 5 sec to start up

› Enhanced and safe browsing

› Multiple Operating Systems

on tab

› No aging of device

› Plug n Play Computer

› Pick & Choose applications

› Managed Upgrades

› Heal on Network technology

› Single window Support

› Zero Maintenance

› 24/7

› Popular Applications as SaaS

› Lifetime OS warranty

› Upfront Cost

› TCO

› Last longer, 2 times.

› Internet packets consumption

› Power consumption

› Hardware upgrades not needed

› Pay as you use

Superior Experience

TrueConvenience

GreatValue

MEDIA 1.0

Lean Back

Involvment

MEDIA 2.0

Move ForwardInvolvment

MEDIA 3.0

Jump in

Involvment

Yesterday TomorrowToday

Media evolution

always

constantly

connectedinstant

digital

access

on

Pre-ICT

ICT-emergent

ICT-integrated

“ICT everywhere”

24/7 Life , the Changing Nature of:

• Work

• Education

• Entertainment

• Privacy

• Intellectual Property Rights

• Government

we have only started the journey

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Spider Clamshell Mobile with Camera

Advertising

Advertising

Advertising

Advertising

new interactions

new services

future needs to be shaped not predicted

The world is moving so fast that there are days when the person who says it can’t be done is interrupted by the person who is doing it.

Anonymous

'…and where there is no simplexity,

goodness & truth,

there can be no greatness'

- adapted from Leo

Tolstoy