change ahead - Euroforum€¦ · 28/12/2014  · DATA-AQUILAE Beyond Data 16-04-2015 Joop Bruurs...

change ahead ?

Boss I’ve

an idea

No

Thanks ! We are

busy

DATA-AQUILAE

Beyond Data

16-04-2015

Joop Bruurs j.bruurs@data-aquilae.nl

Is there a change ahead ? The amazing world of data

And of course: cows, wooden shoes and windmills

29 = 512

28 = 256 216 = 65.536

217 = 131.072

219 = 524.288

220 = 1.048.576

221 = 2.097.152

222 = 4.194.304

218 = 262.144

223 = 8.388.608

224 = 16.777.216

2015 : 225 = 33.554.432

1965 : + 2 Y = 2 x T

Moore’s law

22 = 4

23 = 8

24 = 16

25 = 32

26 = 64

27 = 128 215 = 32.764

214 = 16.382

213 = 8.196

212 = 4.098

211 = 2.048

210 = 1.024

FAST SMALL CHEAP

DISRUPTIVE

Financial Times, 28 december 2014 (www.ft.com)

BIG

1 minute of

internet

Total 2013:

4 zettabytes

(4*1021)

No, it is NOT another hype

No, this bubble WON’T go away

Just some real life examples

The Internet of Cows

OgilvyOne / Nestle Fitness' campaign against breast cancer

….

OgilvyOne / Nestle Fitness' campaign against breast cancer

DUREX: one of world’s largest investors in ‘wearables’

Far, far, far away ?

Change ahead?

What are you going to do ?

Yeah, right, but……

1. Have an answer:building up wareness

Are you a believer ?

2. Start

In order to make a start you

only need one starting

point, not two, not ten, just

one

Write a plan, but not a book

Use what’s already lying

around, there is a lot

3. A

mb

itio

n

4. Take a risk

Who is my supporter

How far is he/she willing to go

5. Yes a portal, but there

is more to do …..

policy

portal

data use

communication / PR knowledge

communitybuilding framework for experiments

Kenonzewijk

(Data) owner

Problem owner

Sollutions partner

6. Look for the Triangle

7. Look around, don’t focus

on your feet

8. Look for help

• Search the web

• Ask colleagues (other cities, companies)

• Communities

• Advisors

9. data, technology, processes, people

issues

creativity people

solutions

organise

10. The new normal

Deep Learning The wonderfull and terrifying implications of computers that can learn

(Jeremy Howard, youtube, TED X Brussels)

Data, key to… the oil of the 21st century