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A Look Ahead…Wide Area Data Services WAN DATA CENTER BRANCH OFFICE MOBILE WORKERS

A Look Ahead�Wide Area Data Services

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Organizations have spent the last few years devoting resources to developing techniques to ensure acceptable application performance. Several vendors, for example, have deployed products to optimize WAN and server performance. What can IT organizations expect to see over the next year? Is storage optimization likely to happen, and if so, will anybody care? Will functionality such as symmetric and asymmetric application acceleration merge? Should you build the network you need to support applications or can applications dynamically control the network resources they need? Find the answers here.

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Page 1: A Look Ahead�Wide Area Data Services

A Look Ahead…Wide Area Data Services

WAN

DATA CENTER

BRANCH OFFICE

MOBILE WORKERS

Page 2: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Content

• CIO challenge

• Where are we now

• Where are we going

Page 3: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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A Macro Environmental Challenge for The CIO

Consolidation & Growth of Data

Increasingly Distributed Workforce

“Instant, Anywhere Access to Protected Data …for less”

Page 4: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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The Complete Enterprise Challenge

EMEA HQ/Data Center 1

HQ/Data Center 2

Large or Regional Office

Branch Office

Traveling Employees

Extranet Partners

Workers at Home

Remote Workers

Page 5: A Look Ahead�Wide Area Data Services

What’s Happening Now

Page 6: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Broad Vertical Participation

Tech/SoftwareService Providers

Retail/ConsumerTransportation/Logistics

US and International Government

Healthcare/Bio/PharmaEnergy

A/E/CMedia/CommunicationsManufacturingProfessional ServicesFinancial Services

While its early in terms of overall penetration, it is becoming a generally accepted componentof Distributed IT Infrastructure

While its early in terms of overall penetration, it is becoming a generally accepted componentof Distributed IT Infrastructure

Page 7: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Gartner Take on The SpaceGartner Networking Hype Cycle, 2H 2007 – Gartner name for WDS is “WAN Optimization Controller”

Page 8: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Wide Area Data Services Motivations

ApplicationAcceleration

SiteConsolidation

BandwidthOptimization

• Mobile Worker Acceleration• Windows File Sharing• Email• Web• ERP/CRM• Lotus Notes• NFS• FTP• Custom apps

• File servers• Email servers• Filers• Remote storage• Tape backup equip.• Off-site media mgmt.• On-line backup• Outsourced services

• Reduce WAN bandwidth• Avoid WAN upgrades• Expand narrow links• Fill up LFNs• Prioritize traffic• Protect VoIP quality

Disaster Recovery

• RTO Reduction• RPO Reduction• Remote site backup• Server replication• SAN replication• VM replication • On-line backup

Productivity Cost Savings Data Protection

Page 9: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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© 2008 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2008 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

Which Applications are you Accelerating?

Windows File Sharing

Microsoft Exchange

MS-SQL Back-ended Applications

FTP

Custom applications

Backup / Replication

Thin Client (e.g. Citrix)

Oracle

Virtual Machines

SAP

SSL Encrypted Applications

Lotus Notes

Web-based applications

CAD

NFS (UNIX/Linux) File Sharing

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

• File• Mail• Web Based• Database

Page 10: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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How Much “Faster” are your Applications Now?

0

20

40

60

80

100

120

140

160

180

1x 2x 3 - 5x 6x - 10x 10x - 20x 20x - 50x 50x - 100x

No. of Respondents

Page 11: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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EchoStar Communications (Dish Network)

• Background▪ F500 Media/Broadcast Company

▪ 4,000 – 5,000 call agents

▪ Field over 300,000 customer calls per day

• Results

▪ Average Call Handling Time lowered by 20.5 seconds per call

▪ 85% Bandwidth reduction

• Key benefits▪ Hard Savings > $1M/month

▪ Better customer service and shorter wait times

Page 12: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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© 2008 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2008 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

What infrastructure did you consolidate?

Windows file servers

Microsoft Exchange Servers

Application servers

SharePoint servers

Tape Backup

Web caches

Print Servers

UNIX file servers

Filers

SMS Servers

Application-specific content

caches

Other

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

• Windows• Exchange• Application• Sharepoint

Page 13: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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DCMA

• 12,000 employees, $850B worth of contracts

• 240 Locations

• 18 Regional Data Centers

What they accomplished:

• Millions of $s of Savings Through Consolidation & Virtualization

• Accelerate Access to Centralized Data

• Simplify Management

• Protect Data

Page 14: A Look Ahead�Wide Area Data Services

Looking Forward

Where the Industry is Headed

Page 15: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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The Evolution of Distributed IT Infrastructure

Fast Packet Delivery Layer

(L2 & L3)

Application & Data Services Layer

(L4 to L7)

“Instant, anywhere access to protected data….

…at a lower cost”

“While essential…… just connecting the dots is not enough”

Page 16: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Application & Data ServicesApplication & Data Services

A Layered Architectural Approach

Layer 2/3 Network Recognizes:Packets and Protocols

Traffic

Layer 4-7 Network Understands:Applications, Content, Users, Connections,

Sessions and TransactionsContext

Enterprise Network

What’s Ahead?● Acceleration Services

● Edge Services

● Scale Up & Down

● Visibility & Reporting Services

● Virtual Data

Network QoS and CoSNetwork QoS and CoS

Page 17: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Secure Traffic

Thin Client

Expanding Application Fluency

DATA CENTERBRANCH OFFICE

CIFS

MAPI

SSL

HTTP

NFS

MS-SQL

MS Office

Lotus

SAP, Oracle, SaaS

Page 18: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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File Servers

Mail Servers

Filers

TapeBackup

Virtualized Edge Services

• Branch Office Consolidation▪ Most branches still have many local servers & suffer from bandwidth issues

▪ Many companies are in the process of some form of consolidation

▪ WAN Accelerators are the enabler

WAN

File Servers

Mail ServersWeb Servers

Storage

DATA CENTER

FilersTapeBackup

BRANCH OFFICE

Page 19: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Virtualized Edge Services

WAN

File Servers

Mail ServersWeb Servers

Storage

DATA CENTER

FilersTapeBackup

v v v

v v

• Data Center Virtualization▪ VMware and other virtualization tools allow further consolidation at the DC

▪ WAN Accelerators are the enabler

▪ They even make VM DR backups up to 55x faster!

DC-to-DC Traffic

vBRANCH OFFICE

Page 20: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Virtualized Edge Services

WAN

File Servers

Mail ServersWeb Servers

Storage

DATA CENTER

DNS/DHCP

AD Print

FilersTapeBackup

v

DC-to-DC Traffic• Branch Office Virtualization▪ There are still other servers at many branches

▪ They can be integrated into a Data Service Platform

ISAServer

Application Sensor

StreamingMedia

UTM

v v v

v vvBRANCH OFFICE

Page 21: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Scale Up and Down

Branch

Data Center

Mobile PC Worker Mobile PDA Worker

Data Center

Extranet Supply Chain

Page 22: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Visibility - 5 Performance Questions Every Administrator Wants to Answer

1. What are the performance pain points my users experience?

2. How long does it take them to access their data or use applications to do their jobs?

3. How effective are we at improving end user conditions?

4. What are my bandwidth consumption rates before & after optimization?

5. What are my connection counts and what applications (by port, URL, signature) and users generate them?

The New SLA

“x Second End User Response Time”for Reference Data/App

Page 23: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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Virtualized Data

~60% to 95%of Data is Repetitive

What if it could be removed?

CostsPerformanceManagement

ScaleIT Design and Architecture

Power, Cooling, Green

Virtual Private Network

Virtual Machines/Desktops

Virtual Data?

Page 24: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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The Data Services Layer (4-7) is a Cross Discipline Problem

Applications

LAN-like WAN performance

Networking

Overcome bandwidth and latency constraints

Storage

Consolidate and simplify

Page 25: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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It takes a Cross Discipline Teamwork Approach

• Networking

• Application Development

• Storage/Server

• Business Unit Leaders

Page 26: A Look Ahead�Wide Area Data Services

© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL© 2007 RIVERBED TECHNOLOGY, INC – CONFIDENTIAL

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New Data Services Layer (4-7) Expertise Needed With IT

Understanding User Context is King

• Access Location

• User

• Application

• Device

• Activity or Use Case

• Data Source

New Role within IT

Page 27: A Look Ahead�Wide Area Data Services

Thank You