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change ahead ?
Boss I’ve
an idea
No
Thanks ! We are
busy
DATA-AQUILAE
Beyond Data
16-04-2015
Joop Bruurs [email protected]
Is there a change ahead ? The amazing world of data
And of course: cows, wooden shoes and windmills
29 = 512
28 = 256 216 = 65.536
217 = 131.072
219 = 524.288
220 = 1.048.576
221 = 2.097.152
222 = 4.194.304
218 = 262.144
223 = 8.388.608
224 = 16.777.216
2015 : 225 = 33.554.432
1965 : + 2 Y = 2 x T
Moore’s law
22 = 4
23 = 8
24 = 16
25 = 32
26 = 64
27 = 128 215 = 32.764
214 = 16.382
213 = 8.196
212 = 4.098
211 = 2.048
210 = 1.024
FAST SMALL CHEAP
DISRUPTIVE
Financial Times, 28 december 2014 (www.ft.com)
BIG
1 minute of
internet
Total 2013:
4 zettabytes
(4*1021)
No, it is NOT another hype
No, this bubble WON’T go away
Just some real life examples
The Internet of Cows
OgilvyOne / Nestle Fitness' campaign against breast cancer
….
OgilvyOne / Nestle Fitness' campaign against breast cancer
DUREX: one of world’s largest investors in ‘wearables’
Far, far, far away ?
Change ahead?
What are you going to do ?
Yeah, right, but……
1. Have an answer:building up wareness
Are you a believer ?
2. Start
In order to make a start you
only need one starting
point, not two, not ten, just
one
Write a plan, but not a book
Use what’s already lying
around, there is a lot
3. A
mb
itio
n
4. Take a risk
Who is my supporter
How far is he/she willing to go
5. Yes a portal, but there
is more to do …..
policy
portal
data use
communication / PR knowledge
communitybuilding framework for experiments
Kenonzewijk
(Data) owner
Problem owner
Sollutions partner
6. Look for the Triangle
7. Look around, don’t focus
on your feet
8. Look for help
• Search the web
• Ask colleagues (other cities, companies)
• Communities
• Advisors
9. data, technology, processes, people
issues
creativity people
solutions
organise
10. The new normal
Deep Learning The wonderfull and terrifying implications of computers that can learn
(Jeremy Howard, youtube, TED X Brussels)
Data, key to… the oil of the 21st century
