Preview:
Citation preview
CASE STUDY II StubHub!…………………..……………………………………..…P.
………………………………………………………………………….P.
……………………………………………………………………….P.10
Reference……………………………………………………………………P.12
Eric Baker Jeff Fluhr
Entertainment fans
4. ebay
Paperless Will Call Retail
)
PayPal
30%
Differentiation
Stubub
Fedex
StubHub
() Promotion
(1) (2) business model
StubHub
B2B C2C
8
StubHub
C2CStubHub
StubHub B2C
C2B StubHub
C2B StubHub StubHub
StubHub
StubHub
StubHub
StubHub
9
StubHub 10%
1
StubHub ii
300 StubHub
StubHub
25%
StubHub StubHub
(Middle of the road) StubHub
StubHub
StubHub
tour scalper: 'it's the future of the ticketing
business'>>
http://www.thedailyswarm.com/headlines/madonna-names-StubHub
-official-tour-scalper-its-future-ticketing-business/
ticle_id=1601
sWoDg&ved=0CBcQkAE