innoPayments’17- Mar 2017

Medios de pago y expansión internacional: el caso Ticketbis-StubHub

Business intro

StubHub business model

Seller cannot attend an event. StubHub

allows them to make the most of their

misfortune: to make money without any

hassle. They can sell ticket at +% premium

Buyer wants to attend an event which is sold

out. Acquiring tickets on the street or in non-

specialized webs or blogs can be risky and

unsecure. No guarantees for:

1) Money paid

2) Authenticity of tickets

3) Delivery of tickets

4) Seat options and prices

StubHub earns a commission in exchange for

market making, logistics, money

intermediation and seat guarantees. To

ensure that tickets are valid, StubHub only

pays the seller once the event has taken

place

StubHub worldwide presence

Payments team goal

“Offer the perfect mix of payment methods in each market, looking like local & being global”

Hot tips for payment methods

Checkout: test, test, test… & keep testing!

o From global checkout conversion rate to step by step conversion rate analysis:

Reduce the distorsion of data related to other checkout changes

Understand the effect on conversion rate of changes on the mix of payment methods offered

o Strong partnership and communication with Product and Data Analytics teams

Separate analysis for mweb version

Cross border payment processing: hidden costs

o Tax: withholding taxes & permanent residence

o Cash flow: remmitance period

o Additional fees: FX & funds transfer fees

Offline payment methods: pros & cons

Abandon rate decrease: actions

Rejection rate decrease: actions

Other ideas

o Close relationship with Antifraud team: antifraud tools set up optimization allows agility in payment methods testing, reduces costs and improves the user experience

o Choose payment methods that collaborate when disputing chargebacks

o Automatic alert system: do not wait for payment methods alerts, it can be too late and cause a big impact on sales!

o Review conditions periodically: reserves, fixed fees, pricing, remmitance periods, fraud coverage, etc.

o Don’t forget refunds, chargebacks and payout to sellers management

Stop being a cost center and become a sales increase driver!

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