CASE STUDY II StubHub!…………………..……………………………………..…P.
………………………………………………………………………….P.
……………………………………………………………………….P.10
Reference……………………………………………………………………P.12
Eric Baker Jeff Fluhr









Entertainment fans
4. ebay


Paperless Will Call Retail
)
PayPal



30%
Differentiation

Stubub



Fedex
StubHub
() Promotion
(1) (2) business model
StubHub
B2B C2C
8

StubHub
C2CStubHub


StubHub B2C
C2B StubHub
C2B StubHub StubHub
StubHub
StubHub
StubHub
StubHub


9






StubHub 10%
1



StubHub ii
300 StubHub
StubHub
25%


StubHub StubHub



(Middle of the road) StubHub
StubHub



StubHub
tour scalper: 'it's the future of the ticketing business'>>
http://www.thedailyswarm.com/headlines/madonna-names-StubHub
-official-tour-scalper-its-future-ticketing-business/

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