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Call of the MallThe Mall Touch
Short Hills or Seouls
• Lights– If you notice
something is wrong– Designed for young
eyes– Natural light
• What stores do a good job?
• From catalog to retailer– L.L. Bean, J. Jill
• Inside the store vs. Outside in the mall• Tell a story, Voyage of discover, Creating a
mood• Rules
– White walls to make the merchandize “pop”
• Same brands in all stores
Visual display of merchandize
• Korea• Sleeves vs. Chevrons• A house with no closets• ADA• Crowded displays block out other merchandize• Discounted merchandize• Bridge or wall?• Chanel• Other stores in the mall?
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