Call of the MallThe Mall Touch

Short Hills or Seouls

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• Lights– If you notice

something is wrong– Designed for young

eyes– Natural light

• What stores do a good job?

• From catalog to retailer– L.L. Bean, J. Jill

• Inside the store vs. Outside in the mall• Tell a story, Voyage of discover, Creating a

mood• Rules

– White walls to make the merchandize “pop”

• Same brands in all stores

Visual display of merchandize

• Korea• Sleeves vs. Chevrons• A house with no closets• ADA• Crowded displays block out other merchandize• Discounted merchandize• Bridge or wall?• Chanel• Other stores in the mall?