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By Gérard R. Jean Bourgeaiseau
& Renan Saidy
ITB - Berlin - March 7th, 2013
VARIG Airlines
I.C.C.A - Board Member.
RC&VB - 1st Executive Director
Riocentro - President.
Riotur – President.
Secretary of Tourism of Rio de Janeiro
Brazilian Academy of Events and Tourism: Chair 32
ABIH-RJ -Brazilian Hotels Association – VP.
3
HOTELS Categories Rooms Rooms
Sou
th A
rea
WINDSOR ATLÂNTICA 5 545
WINDSOR MIRAMAR BOUTIQUE 202 2013
WINDSOR EXCELSIOR 4 233
WINDSOR PLAZA 4 237
WINDSOR FLORIDA 4 370 450/2014
WINDSOR PALACE 4 85
WINDSOR COPA 3 146
WINDSOR MARTINIQUE 3 117
Bar
ra
WINDSOR BARRA 5 338
WINDSOR MAR DA BARRA 5 450/2014
WINDSOR BARRA 2 4 470/2014
WINDSOR BARRA 3 3 300/2015
Dow
ntow
n WINDSOR GUANABARA 4 542
WINDSOR ASTURIAS 3 166
WINDSOR BRASILIA 4 155/2013
WINDSOR HOTÉIS Windsor Hotels – Director Public Affairs.
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Golden Decade: 2009 - October, 2nd - RIO, Olympic 2016 Nomination
2011 - 5th CISM - Military World Games - Rio
2012 - Rio +20 - UN Conference
2012 - UNESCO –July - Cat. Cultural Landscape
2013 - FIFA - Confederations Cup - Brazil
2013 - World Youth Day – Rio (one week Celebration)
2014 - FIFA World Cup - Brazil
2015 - Rio de Janeiro - 450 years
2016 - IOC - Olympic and Paralympic Games Rio 2016
5
Cleanning of Guanabara Bay
6
Copacabana - Museum of Image and Sound
7
Barra – City of Arts
8
Tatuzão TBM -Tunnel Boring Machine
Origin: Germany - Schwanau
Weight: 2000 tons
Length: 120 meters
Diameter 11.5 meters 9
Line 4 From Ipanema to Barra da Tijuca
10
11
Transoeste : Barra to Santa Cruz
Transolímpica: Barra to Deodoro
Transcarioca: Barra / Galeão (Airport)
Transbrasil : Caju to Santa Cruz
12
Downtown Rio
Copacabana
Ipanema
Leblon
13
700 km of public networks for
different services
4 km of tunnels
70 km of roads
650 m2 of sidewalks
17 km of bike path
15000 trees
3 sewage treatment plants
14
Strategic Location
15
Floor Plan
16
Tourism & Entertainment
Tourism / Cultural
Residential Social
Housing Commercial
Residential
University & Education
17
Rio’s Museum of Tomorrow
by Santiago Calatrava
Before
18
Rio’s Art Museum
Former Dom João VI Mansion and Police Hospital
19
AquaRio (Aquarium)
20
AquaRio (Aquarium)
21
Cidade do Samba (Samba City)
22
Business Square
23
Business Square
Hotel Wing A – 195 units Wing B – 255 units
Commercial Tower
Stores – 195 units Rooms – 330 units
Stores Store – 31 units
Corporate Tower Stores – 14 units
Corporate Slabs – 54 units
24
Porto Atlântico
25
26
32.000 m2 of area 6 towers – 50 levels each
27
VLT (Veículos Leves sobre Trilhos)
Light Rail Train
6 lines
26 km
42 stations
28
VLT (Veículos Leves sobre Trilhos)
Light Rail Train
Itinerary
29
30
History:
Rio: Brazil Capital until 1960
Rio : 1960 / 1975 Guanabara State
Rio : 1975 Rio de Janeiro City
Conflict between the 03 level of power
until 2006 31
2006 = Lula, President of Brazil, re-elected
2006 = Sergio Cabral, elected Governor of
the State of Rio
2008 = Eduardo Paes, elected Mayor of the
City of Rio de Janeiro
New Relationship without conflict
2012 = Rio’s Mayor Eduardo Paes, re-elected
with a record of 65%
32
Flat Area = 5.000.000 m2
33
Several Economic Plan
1970
1986
1989
1990
1994 = Plano Real
34
Brazil’s economy remained well
Growing, unlike some other parts in the
World
Increase in Domestic Tourism
Expansion of Outgoing Tourism
Incoming Tourism
Unemployment is decreasing
35
Unemployment is deacresing
36
Rio: 2nd Economy
Strong economic development attracting
investments
New Companies & Old ones coming back
Security
Oil & Gas
Pre-Salt
37
Operations in the Pre-Salt
38
Today foreign investment in BRZ Airlines
Limited at 20% of the Capital
49% being discussed at Federal Level
International Airlines
AIRPORT
Domestic Airlines
TAM 46%
GOL 37%
AZUL 11%
Avianca 6%
46%
37%
11%
6%
39
Royal Tulip. (former Intercontinental)
Nacional
Windsor Atlântica. (former Le Méridien)
Caesar Park. today managed by Sofitel SO.
Rio Othon Palace.
Sofitel Rio de Janeiro, (former Rio Palace)
Sheraton Rio Hotel & Resort
40
Rio’s economy was very bad.
There was no incentive from the City
Real Estate investment had more rentability
41
Rio Hotels Occupancy (%)
070% 067%
062% 061% 062% 060%
063% 063% 066%
069%
074%
079%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
43
Before and After Olympic Package
New Hotels Licensing
Olympic Package New Hotels in building process
Rooms
19.404
In building process: 30 / 4.741
Licensee: 40 / 6.143
Under analyses: 36 / 4.503 =
106 / 15.387
Consultation: 18 / 4.017
Hotels
124
46
Barra Copacabana Maracanã Deodoro Total
In Building
Process
2705 1807 67 162 4441
Licensee 3076 2051 1016 0 6143
Under analyses 2180 759 1550 14 4503
( 38 ) ( 44 ) ( 22 ) TOTAL ( 106 ) 15.387
Consultation 1968 130 1519 400 4017
Total 9929 4747 4152 576 19404
Licensing Summary Square
In Building Process
23%
Licensee 32%
Under analyses
24%
Consultation 21%
Rooms per Status
Olympic Package - Licensing
CONSULTATION
7961
4617
2633
176
1968
130
1519
400
0
2000
4000
6000
8000
10000
12000
Barra Copacabana Maracanã Deodoro
( 38 ) ( 44 ) ( 22 )
Barra Copacabana Maracanã Deodoro Total
5 stars 13 3 1 0 17
4 stars 14 5 4 0 23
3 stars 16 22 18 4 60
2 stars 1 1 1 0 3
Non Informed
4 14 2 0 20
TOTAL 48 45 26 4 123
5 stars 14%
4 stars 19%
3 stars 49%
2 stars 2%
Non Informed
16%
Percentage of hotels by categories
Olympic Package - Licensing New Hotels Classification
17
23
60
3
20
0
10
20
30
40
50
60
70
5 stars 4 stars 3 stars 2 stars NonInformed
FLAG HOTEL CITY STATE ROOMS OPENING
Ibis Budget FORMULE 1 RIO DE JANEIRO CENTRO RIO DE JANEIRO RJ 250
21/04/2007
Ibis IBIS RIO DE JANEIRO SANTOS DUMONT RIO DE JANEIRO RJ 330
08/10/2007
Ibis IBIS RIO DE JANEIRO COPACABANA RIO DE JANEIRO RJ 150
13/09/2012
Ibis IBIS RIO DE JANEIRO CENTRO RIO DE JANEIRO RJ 200
21/04/2007
Mercure MERCURE RIO DE JANEIRO LEBLON RIO DE JANEIRO RJ 120
01/01/1989
Sofitel SOFITEL RIO DE JANEIRO RIO DE JANEIRO RJ 388
01/12/1996
Mercure MERCURE RIO DE JANEIRO IPANEMA RIO DE JANEIRO RJ 63
28/12/2002
Mercure MERCURE RIO DE JANEIRO BOTAFOGO RIO DE JANEIRO RJ 160
13/02/2004
Mercure MERCURE RIO DE JANEIRO ARPOADOR RIO DE JANEIRO RJ 56
10/11/2003
Novotel NOVOTEL RIO DE JANEIRO SANTOS DUMONT RIO DE JANEIRO RJ 149
02/08/2010
TOTAL RIO 1866
Mercure MERCURE NOVA IGUAÇU NOVA IGUAÇU RJ 154 01/06/2012
Mercure MERCURE NITEROI ORIZZONTE NITEROI RJ 139 01/12/2007
Ibis IBIS MACAÉ MACAÉ RJ 126 01/03/2005
Mercure MERCURE MACAÉ MACAÉ RJ 100 15/08/2008
TOTAL RIO STATE 519
14 2385
Hotels in Operation
51
FLAG HOTEL CITY STATE ROOMS OPENING
Ibis IBIS RIO DE JANEIRO PRAIA DA BARRA RIO DE JANEIRO RJ 225
01/06/2014
Ibis IBIS RIO DE JANEIRO PARQUE OLIMPICO RIO DE JANEIRO RJ 253
01/06/2014
Ibis IBIS RIO DE JANEIRO BOTAFOGO RIO DE JANEIRO RJ 210
01/06/2013
Mercure MERCURE RIO DE JANEIRO PRAIA DA BARRA RIO DE JANEIRO RJ 136
15/06/2014
Novotel NOVOTEL RIO DE JANEIRO PARQUE OLIMPICO RIO DE JANEIRO RJ 186
01/06/2014
Novotel NOVOTEL RIO DE JANEIRO BARRA RIO DE JANEIRO RJ 186
01/09/2014
TOTAL RIO 1196
Ibis IBIS RESENDE RESENDE RJ 140
15/06/2015
Ibis Budget IBIS BUDGET RESENDE RESENDE RJ 168
15/06/20015
Ibis IBIS ITAGUAI MAG ITAGUAÍ RJ 120
15/12/2015
Ibis IBIS ITABORAI ITABORAI RJ 200
20/04/2013
Ibis Budget IBIS BUDGET BARRA MANSA BARRA MANSA RJ 120
23/08/2014
Ibis IBIS VOLTA REDONDA VOLTA REDONDA RJ 120
23/08/2014
TOTAL RIO STATE 868
TOTAL 12 2064
Hotels under Development
52
In Operation 1866
Under Development 1196
Total 3062
In Operation 519
Under Development 868
Total 1387
HOTEL ROOMS RIO DE JANEIRO CITY UNTIL 2016
HOTEL ROOMS RIO DE JANEIRO STATE 2016
53
28.000 Year 2008.
10.000 Commitment of Rio Hotels for additional rooms.
38.000 Total
28.000 Year 2008.
15.387 Additional rooms.
10.000 6 / 7 Cruise Ships
10.000 2 Villages
63.387 Total.
43.387 Total remaining after the games. ( + 55% )
Before Olympics Nomination
Current situation
54
Renovation - 1995 / 2000
Refurbishment under way
106 New Hotels with 15.387 new rooms
Updates & Higher Quality
55
Barra
216 rooms
56
1902
Downtown Rio
Design Hotel
21 suites
By Dussol
La Suíte, Joatinga
> La Maison, Gávea
57
Ribalta
200 rooms
Management: Vert Hotéis
Convention Area for 5000 people
58
312 rooms
Grand Mercure Riocentro
59
Barra
298 rooms
60
61
WINDSOR HOTÉIS
Barra: Windsor Barra 2.
470 rooms.
Across the street of the
existing Windsor Barra
(also on the beach front)
62
WINDSOR HOTÉIS
450 rooms
Barra: Windsor Mar da Barra – Beach Front 63
Barra: Hyatt
436 rooms
64
EMILIANO: São Paulo investing in Rio.
Copacabana: Beach Front
65
São Conrado
480 rooms
Tijuca Forest
Atlantic Forest
Gávea Tourist
66
346 rooms
67
4 stars
450 rooms
Hotel Parque do Flamengo
68
Hospitality Training
Waiters
Chamber Made
Bell Captain
Barman
Meet & Greeting.
Seminars
Workshops
Staff Development & Training
69
Marketing Plan
Statistics and Tourism Satellite Account
Long range Calendar of Events:
Lady Gaga
Stevie Wonder
Madonna
Rock in Rio
US Visa Waiver Program (VWP) 70
Welcome to Rio de Janeiro
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